O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Voice of the Customer Template

4.776 visualizações

Publicada em

Here's an example Voice of the Customer template we use at Kayako. This free report template will help you share your insights and findings throughout your company.

Publicada em: Dados e análise
  • Entre para ver os comentários

Voice of the Customer Template

  1. 1. Voice of the Customer Report January 1, 2017
  2. 2. Voice of the Customer Interviews • List of customer details • Interview highlights • Peaks and valleys of the feedback given • Link to archived interview and recording
  3. 3. Common win reasons: • Ease of use • Customer conversations • API • Messenger/live chat Common loss reasons: • Competitor • Pricing Win/Loss
  4. 4. Feature requests • XX responses in January • Interesting requests:
  5. 5. Dev issues affecting customers
  6. 6. Churn Report • Cancellation reasons summary • Business need (X) • Doesn’t have necessary features – integration (X) • Not functioning as expected – bugs/downtime (X) • Pricing plan types • $XX MRR lost • Customer’s reason for cancellation: • Interview feedback 1 • Interview feedback 2 • Interview feedback 3
  7. 7. Get The Voice of the Customer Toolkit A handy set of templates for customer-driven businesses. This toolkit will help you: • Understand customers pain points • Create stronger product positioning • Prioritize features in your product