SlideShare uma empresa Scribd logo
1 de 20
Baixar para ler offline
A História e Importância do SEO

                           Kavinski
                           i-Cherry
                                  Kavinski
                                  i-Cherry
Edmar Bulla: “54% do trafego da
nokia.com.br vem do resultado
natural de busca.”



                                  Kavinski
                                  i-Cherry
Importância do resultado natural/orgânico
PORQUE FAZER?




                             50% dos cliques vão para
                             os 4 primeiros resultados
                             orgânicos!




                Links patrocinados                   Kavinski
                                                     i-Cherry
Ontem. Hoje. Amanhã




                      Kavinski
                      i-Cherry
Kavinski
i-Cherry
Ontem.

     META TAGS?????

 <meta name="description" content="Britney Spears Naked -
 Free britney spears naked & britney spears. Britney Spears Naked -
 Free britney spears naked & britney spears naked galleries including
 britney spears p**** pics.">

 <meta name="keywords" content=“britney spears naked, britney spears
 naked, britney spears naked, naked britney spears, britney spears naked,
 britney spears, britney spears naked, britney spears naked, britney spears
 naked, naked britney spears, britney spears naked, britney spear naked,
 britney spears naked, britneyspears naked, britney spears naked, britney
 spears naked, britney spears naked, britneyspearsnaked, britney spears
 naked, britney naked, britney spears naked, britney naked, britney spears
 naked, britney naked spears, britnei spears naked, britney spears naked,
 britney spears naked, ">


                                                                        Kavinski
                                                                        i-Cherry
Ontem.




britney spears pelada




                        Kavinski
                        i-Cherry
Ontem.




         Kavinski
         i-Cherry
Ontem.




         Kavinski
         i-Cherry
Ontem.
PAGE RANK SCULPTING




     Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html

                                                                                Kavinski
                                                                                i-Cherry
Ontem.
PAGE RANK SCULPTING




     Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html

                                                                                Kavinski
                                                                                i-Cherry
Ontem.
PAGE RANK SCULPTING




     Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html

                                                                                Kavinski
                                                                                i-Cherry
Hoje.
PAGE RANK SCULPTING 2.0 = LINK SCULPTING




     Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html

                                                                                Kavinski
                                                                                i-Cherry
Ontem.




         =

             Kavinski
             i-Cherry
Hoje...




          Kavinski
          i-Cherry
Hoje...




          Kavinski
          i-Cherry
SEO do futuro...
                  Microsoft BrowserRank




     MS Browser Rank Paper:
     http://research.microsoft.com/en-us/people/hangli/liu_et_al_sigir_2008.pdf

                                                                             Kavinski
                                                                             i-Cherry
SEO do futuro...

 Amanhã...




                   Kavinski
                   i-Cherry
SEO do futuro...




                   Kavinski
                   i-Cherry
OBRIGADO!!!!


Me siga no Twitter: @kavinski

  kavinski@i-cherry.com.br




                                Kavinski
                                i-Cherry

Mais conteúdo relacionado

Destaque

Leveraging Open Source Opportunity in the Public Sector Without the Risk
Leveraging Open Source Opportunity in the Public Sector Without the RiskLeveraging Open Source Opportunity in the Public Sector Without the Risk
Leveraging Open Source Opportunity in the Public Sector Without the RiskSource Code Control Limited
 
Ahrend CSR - Because your world matters
Ahrend CSR - Because your world mattersAhrend CSR - Because your world matters
Ahrend CSR - Because your world mattersInarvaez
 
SMX São Paulo 2009 Dicas de SEO - Kavinski
SMX São Paulo 2009 Dicas de SEO - KavinskiSMX São Paulo 2009 Dicas de SEO - Kavinski
SMX São Paulo 2009 Dicas de SEO - KavinskiAlexandre Kavinski
 
Venture Capitalists Tech Investment Hidden Risks
Venture Capitalists Tech Investment Hidden RisksVenture Capitalists Tech Investment Hidden Risks
Venture Capitalists Tech Investment Hidden RisksSource Code Control Limited
 
Open Source Software GPL Compliance – Should Organisations Care?
Open Source Software GPL Compliance – Should Organisations Care?Open Source Software GPL Compliance – Should Organisations Care?
Open Source Software GPL Compliance – Should Organisations Care?Source Code Control Limited
 
Review For Physical Science Exam #1
Review For Physical Science Exam #1Review For Physical Science Exam #1
Review For Physical Science Exam #1baezcindy
 

Destaque (8)

Leveraging Open Source Opportunity in the Public Sector Without the Risk
Leveraging Open Source Opportunity in the Public Sector Without the RiskLeveraging Open Source Opportunity in the Public Sector Without the Risk
Leveraging Open Source Opportunity in the Public Sector Without the Risk
 
Ahrend CSR - Because your world matters
Ahrend CSR - Because your world mattersAhrend CSR - Because your world matters
Ahrend CSR - Because your world matters
 
SMX São Paulo 2009 Dicas de SEO - Kavinski
SMX São Paulo 2009 Dicas de SEO - KavinskiSMX São Paulo 2009 Dicas de SEO - Kavinski
SMX São Paulo 2009 Dicas de SEO - Kavinski
 
Venture Capitalists Tech Investment Hidden Risks
Venture Capitalists Tech Investment Hidden RisksVenture Capitalists Tech Investment Hidden Risks
Venture Capitalists Tech Investment Hidden Risks
 
Building the Case for System z Linux
Building the Case for System z LinuxBuilding the Case for System z Linux
Building the Case for System z Linux
 
Open Source Software GPL Compliance – Should Organisations Care?
Open Source Software GPL Compliance – Should Organisations Care?Open Source Software GPL Compliance – Should Organisations Care?
Open Source Software GPL Compliance – Should Organisations Care?
 
Inexact reasoning
Inexact reasoningInexact reasoning
Inexact reasoning
 
Review For Physical Science Exam #1
Review For Physical Science Exam #1Review For Physical Science Exam #1
Review For Physical Science Exam #1
 

A História e Importância do

  • 1. A História e Importância do SEO Kavinski i-Cherry Kavinski i-Cherry
  • 2. Edmar Bulla: “54% do trafego da nokia.com.br vem do resultado natural de busca.” Kavinski i-Cherry
  • 3. Importância do resultado natural/orgânico PORQUE FAZER? 50% dos cliques vão para os 4 primeiros resultados orgânicos! Links patrocinados Kavinski i-Cherry
  • 4. Ontem. Hoje. Amanhã Kavinski i-Cherry
  • 6. Ontem. META TAGS????? <meta name="description" content="Britney Spears Naked - Free britney spears naked & britney spears. Britney Spears Naked - Free britney spears naked & britney spears naked galleries including britney spears p**** pics."> <meta name="keywords" content=“britney spears naked, britney spears naked, britney spears naked, naked britney spears, britney spears naked, britney spears, britney spears naked, britney spears naked, britney spears naked, naked britney spears, britney spears naked, britney spear naked, britney spears naked, britneyspears naked, britney spears naked, britney spears naked, britney spears naked, britneyspearsnaked, britney spears naked, britney naked, britney spears naked, britney naked, britney spears naked, britney naked spears, britnei spears naked, britney spears naked, britney spears naked, "> Kavinski i-Cherry
  • 7. Ontem. britney spears pelada Kavinski i-Cherry
  • 8. Ontem. Kavinski i-Cherry
  • 9. Ontem. Kavinski i-Cherry
  • 10. Ontem. PAGE RANK SCULPTING Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html Kavinski i-Cherry
  • 11. Ontem. PAGE RANK SCULPTING Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html Kavinski i-Cherry
  • 12. Ontem. PAGE RANK SCULPTING Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html Kavinski i-Cherry
  • 13. Hoje. PAGE RANK SCULPTING 2.0 = LINK SCULPTING Fonte: http://www.bruceclay.com/newsletter/volume69/nofollowtactics.html Kavinski i-Cherry
  • 14. Ontem. = Kavinski i-Cherry
  • 15. Hoje... Kavinski i-Cherry
  • 16. Hoje... Kavinski i-Cherry
  • 17. SEO do futuro... Microsoft BrowserRank MS Browser Rank Paper: http://research.microsoft.com/en-us/people/hangli/liu_et_al_sigir_2008.pdf Kavinski i-Cherry
  • 18. SEO do futuro... Amanhã... Kavinski i-Cherry
  • 19. SEO do futuro... Kavinski i-Cherry
  • 20. OBRIGADO!!!! Me siga no Twitter: @kavinski kavinski@i-cherry.com.br Kavinski i-Cherry