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Digital Marketing
The promotion of brands to connect with
potential customers using the internet and
other forms of digital communication.
Content Marketing
Social Media Marketing
Email Marketing
Affiliate Marketing
Online Public Relations
SEO
Pay Per Click
Viral marketing
Influencer Marketing
Digital Marketing PPT
Various Channel Used
1. Blogs + Articles
250-1000 words short articles on “ hot topics”
2. SEO + Web Content
Optimize your website for google searches with good keywords
3. White papers
3,000 - 5,000 word case studies that position you as a thought leaser
4. E-Book
5,000 - 20,000 word In-depth books draw people to your website
5. Pay-per-Click campaigns
Pay to get listed at the top of the search engine results
6. Specialized search engines
List products with chemical-specific search engines.
7. Webinars
Online seminars to educate buyers about your products and their uses.
Digital Marketing
PPT
DM Strategy
SEM (Paid)
• Google Ads
• Bind Ads
SEO ( Organic)
• Google
• Bing
• Yahoo
SMM (Paid)
• Facebook
• Instagram
• Pinterest
Direct
•
Push
•
Email
•
Customer Base
Referral
•
Affiliates
•
PR
SMO (Organic)
•
Facebook Ads
•
Pinterest Ads
Digital Marketing PPT
Digital Marketing Channels In A Nutshell
1. Define your
business goals
• What are your
business assets
• What are your
marketing assets
• What is your
budget
• What are your
goals
2. Define your
audience
• Learn about the
audience
• Use research tools
to build audience
persona
• Understand your
audience’s buying
habits
• Keep this in mind
whenever you
create new
content
3. Test Channels
• SEO & Content
marketing
• Paid advertising
• Social media
organic
• Campaigns and
paid ads
• Email Marketing
4. Analyze
• Analyze ROI on
each channel
• Gather feedback
• Learn from user’s
behavior
• Refine your
campaigns
5. Adapt
• Come up with
solutions
• Stick to the most
profitable
channels
• Co-ordinate your
campaigns
• Maximize your
customer
Acquisition
Digital Marketing PPT
Choosing The Best Digital Marketing Channel
Impactful Economical Instant Feedback
Time & Effort Saving Flexibility Real-Time Analysis
Digital Marketing PPT
Benefits Of Digital Marketing
Reach The Right Audience
Engage With Your Audience
Motivate Your Audience To Take Your Action
Maximize Return On Investment (ROI)
Digital Marketing PPT
Digital Marketing Objectives
Traffic Generation
Event promotion
Branding
Increasing App Download
Seasonal & Occasional Sales
Increasing Video view
Lead Promotion
Product selling
Reach
Interaction
Call Generation
Time-bound
Digital Marketing PPT
Digital Marketing Objectives
What is PPC (pay-per-click) marketing?
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather
than “earning” those clicks organically
Benefits Of PPC Advertising
01
02
03
04
Fast Measurable Results
Traffic is targeted
You only pay for clicks
Get on the top spot of googles
page 1 search results instantly
Digital Marketing PPT
Pay Per Click
What Is SMM?
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing
tool. The goal of SMM is to produce content that users will share with their social network to help a company increase
brand exposure and broaden customer reach.
Advantage Of SMM
01
02
03
04
Increased Brand Awareness
More Inbound Traffic
Improved Search Engine
Rankings
• Higher Conversion Rates
• Better Customer
Satisfaction
Digital Marketing PPT
Social Media Marketing
SEO (Search Engine optimization)
SMO ( Social Media Optimization)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
Digital Marketing PPT
Digital marketing Areas
Internet
TV
Radio
Mobile
Out Of Home
website
Mobile
app
Search
Engine
Social
Media
Email Referral
TV radio Mobile Out Of Home
Online / Internet digital Marketing
Offline digital Marketing
Digital Marketing PPT
Promoting Brand Awareness
Digital
Marketing
SEM Web Design
Video
Production
Branding
Content
Marketing
App
Development
SEO
Email
marketing
Social Media
Digital Marketing PPT
DM Consist Of
Digital Marketing PPT
Benefits Of
Increase
Lead
Generation
Increase
Sales
Revenue
Improve
brand
awareness
Improve
Data
Quality
Increase
website
traffic
Improve
User
experience
DM Benefits
www.slideegg.com
Thank You!
We respect your valuable time with SlideEgg!
Have Questions?
Shoot them at (admin@slideegg.com)
Contact Number: +1 (857) 444-4609
Do you have a design request, please visit our redesign page.
CREDIT: SlideEgg created this PowerPoint template.
Let this slide be kept for attribution.

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Digital Marketing .pptx

  • 1. Digital Marketing The promotion of brands to connect with potential customers using the internet and other forms of digital communication.
  • 2. Content Marketing Social Media Marketing Email Marketing Affiliate Marketing Online Public Relations SEO Pay Per Click Viral marketing Influencer Marketing Digital Marketing PPT Various Channel Used
  • 3. 1. Blogs + Articles 250-1000 words short articles on “ hot topics” 2. SEO + Web Content Optimize your website for google searches with good keywords 3. White papers 3,000 - 5,000 word case studies that position you as a thought leaser 4. E-Book 5,000 - 20,000 word In-depth books draw people to your website 5. Pay-per-Click campaigns Pay to get listed at the top of the search engine results 6. Specialized search engines List products with chemical-specific search engines. 7. Webinars Online seminars to educate buyers about your products and their uses. Digital Marketing PPT DM Strategy
  • 4. SEM (Paid) • Google Ads • Bind Ads SEO ( Organic) • Google • Bing • Yahoo SMM (Paid) • Facebook • Instagram • Pinterest Direct • Push • Email • Customer Base Referral • Affiliates • PR SMO (Organic) • Facebook Ads • Pinterest Ads Digital Marketing PPT Digital Marketing Channels In A Nutshell
  • 5. 1. Define your business goals • What are your business assets • What are your marketing assets • What is your budget • What are your goals 2. Define your audience • Learn about the audience • Use research tools to build audience persona • Understand your audience’s buying habits • Keep this in mind whenever you create new content 3. Test Channels • SEO & Content marketing • Paid advertising • Social media organic • Campaigns and paid ads • Email Marketing 4. Analyze • Analyze ROI on each channel • Gather feedback • Learn from user’s behavior • Refine your campaigns 5. Adapt • Come up with solutions • Stick to the most profitable channels • Co-ordinate your campaigns • Maximize your customer Acquisition Digital Marketing PPT Choosing The Best Digital Marketing Channel
  • 6. Impactful Economical Instant Feedback Time & Effort Saving Flexibility Real-Time Analysis Digital Marketing PPT Benefits Of Digital Marketing
  • 7. Reach The Right Audience Engage With Your Audience Motivate Your Audience To Take Your Action Maximize Return On Investment (ROI) Digital Marketing PPT Digital Marketing Objectives
  • 8. Traffic Generation Event promotion Branding Increasing App Download Seasonal & Occasional Sales Increasing Video view Lead Promotion Product selling Reach Interaction Call Generation Time-bound Digital Marketing PPT Digital Marketing Objectives
  • 9. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically Benefits Of PPC Advertising 01 02 03 04 Fast Measurable Results Traffic is targeted You only pay for clicks Get on the top spot of googles page 1 search results instantly Digital Marketing PPT Pay Per Click
  • 10. What Is SMM? Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Advantage Of SMM 01 02 03 04 Increased Brand Awareness More Inbound Traffic Improved Search Engine Rankings • Higher Conversion Rates • Better Customer Satisfaction Digital Marketing PPT Social Media Marketing
  • 11. SEO (Search Engine optimization) SMO ( Social Media Optimization) SEM (Search Engine Marketing) SMM (Social Media Marketing) Digital Marketing PPT Digital marketing Areas
  • 12. Internet TV Radio Mobile Out Of Home website Mobile app Search Engine Social Media Email Referral TV radio Mobile Out Of Home Online / Internet digital Marketing Offline digital Marketing Digital Marketing PPT Promoting Brand Awareness
  • 14. Digital Marketing PPT Benefits Of Increase Lead Generation Increase Sales Revenue Improve brand awareness Improve Data Quality Increase website traffic Improve User experience DM Benefits
  • 15. www.slideegg.com Thank You! We respect your valuable time with SlideEgg! Have Questions? Shoot them at (admin@slideegg.com) Contact Number: +1 (857) 444-4609 Do you have a design request, please visit our redesign page. CREDIT: SlideEgg created this PowerPoint template. Let this slide be kept for attribution.