The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.

1. Marketing Using Google Adwords
By

2. About Me
• E-Entreprenuer
• Digital Marketing Consultant
• E-commerce Fanatic
• Google Adwords Certified
• #PPCRockstar

3. Today’s Topics
• Google Adwords Facts & Figures
• Introduction to Google Adwords
• Keyword Research
• Campaign Setup
• Adwords Extensions
• Landing Page Optimization
• Is It Profitable?

4. Adwords Facts & Figures
• Adwords was launched in 2000
• Main Source of Google’s Overall Revenue (97%)
• Google's total advertising revenues were USD $42.5 billion
in 2012, expected to grow by 18% in 2013.
• Businesses make an average of $2 in revenue for every $1
they spend on AdWords.
• As of Spring 2011, Google had over 1.2 million businesses
advertising on its search network
• 89% of the traffic generated by search ads is not replaced
by organic clicks when ads are paused.
• Google display campaigns reach 80% of global internet
users.

5. Introduction To Adwords
• Quick Turnaround
• Larger Reach
• Flexible & Less Risk
• Cost Effective
• Better Control

8. Keyword Research
• Keyword Planner
• Know Your Audience
• Keyword Selection according to the business
• Start with few keywords
• Keyword Matching Options
– Broad Match (PPC Management)
– Phrase Match (“PPC Management”)
– Exact Match ([PPC Management])
– Negative Match (-free)
• Keyword Monitoring & Elimination

9. Campaign Setup

10. Ad Copy Writing Tips
• Good Ads = Higher Quality Score = Lower CPC
• Include the Main Keyword in the Ad’s Headline
• Use DKI (Dynamic Keyword Insertion)
• Include Special Offers, Discounts in Description
• Include Prices in Description
• Choose a Relevant Call-to-Action
• Make Display URL Relevant

11. Adwords Extensions
• Sitelink Extension
• Call Extension
• Location Extension
• Reviews Extension
• Google+ Extension

12. Landing Page Optimization
• Relevancy is the key
• Keep it clean and simple
• Use multiple call to action
• Don’t use popup or pop under ads
• Keyword rich text copy
• Test multiple landing pages
• Use trust and security seals
• Meet the objective of the campaign

13. Is It Profitable?
$1,000 initial investment in AdWords
$1.00 CPC ≥ 1,000 clicks
10% conversion rate = 100 sales
Average sale = $100
$1K investment returns $10K in sales
Reinvest profits, increase budget

14. Questions??

15. Thank You
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