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How Tag Works
Create Tag barcodes, QR
Codes, or NFC URLs in less
than five minutes using the
free Tag Manager tool, then
add them to your marketing
People scan your Tag
barcode, QR Code, or NFC
touchpoint on their
smartphones using the free
Tag app and instantly view
the experience you've
See how well your campaign
is performing with
engagement and ROI
metrics, and fine-tune your
mobile experience as often
as you like.
Six Reasons to Use Microsoft Tag
1. Seize the moment
Without mobile marketing, your offline materials have to work extra hard to nudge your customer toward making a purchase. Make
them interactive, and your call to action becomes instantly actionable. You can strike up an online conversation the second you catch
2. Keep it simple – for everyone
With the Microsoft Tag solution, you can extend your marketing to mobile phones with just two simple tools: Tag Manager and the Tag
app. As a marketer, you can use Tag Manager to create Tag barcodes, QR Codes, and NFC URLs, and run reports showing when and
where they’re being used. The free Tag app is the only reader your customers need to scan the most popular 2D barcode formats in
market, they don’t have to download and keep track of several readers.
3. Stretch your dollar
Since Tag is free, you can add a compelling mobile experience to your marketing at little or no cost. Experiment all you want, with a
comprehensive set of features that can make all your offline materials work twice as hard. From Tag barcodes to NFC, try out different
technologies and customer experiences without a huge up-front investment. It’s not free money, but it’s close.
4. Dive into the data
Measuring the effectiveness of offline materials can be tricky. No more. Tag delivers tons of customer engagement metrics that show
when, where, and how often people are scanning. Want to drill even deeper? Import the data into your existing reporting systems.
5. Create flexible designs and experiences
Design campaigns that fit your brand with your choice of recognition technologies, creative options, and customer experiences. Capture
your savvy customers’ attention with the latest recognition technologies. Add that personal touch – and increase sales – by customizing
your mobile content based on a consumer's location or by recognizing multiple scans from their smartphone.
6. Take complete charge of your campaigns
With the Tag solution you can craft your entire brand experience and tailor your campaign with fine-tuned control. Design and create
your own materials, manage and monitor your campaign yourself, and update content as often as you like. You get all this power with
the ease that makes mobile marketing a straightforward addition to your campaigns.
Put your marketing campaign right in your customers' hands – anytime, anywhere.
Microsoft Tag has the tools you need to create a killer mobile campaign that delivers your brand and your story through videos, words, apps –
whatever it takes. It’s integrated, measureable, and free. The Tag app is available on most smartphone platforms, and you can scan Tags anywhere in
Freedom to Choose
The Tag solution is comprised of multiple recognition technologies, giving you many options for connecting with your customers on their mobile
devices. We offer the eye-catching and customizable Tag barcodes, traditional QR Codes, and the newest mobile rock star, NFC. You can create all
three with ease using Tag Manager and we provide in-depth reporting, so you’ll always know how your customers are engaging with your message.
With an eye-catching custom Tag, you can build your brand, leverage your logo, blend with creative design, and add visual punch to your messaging.
Deliver a richer mobile experience by customizing it based on a consumer's unique smartphone ID and the number of times they’ve scanned a Tag.
Real Time Location
Create a more personal, relevant connection with your customer by targeting your message based on their geographical location.
Flexible Tagging Options
Five types of Tags make it easy to deliver just the right message: display videos and websites, share digital business cards, download mobile apps,
display text, or dial phone numbers.
Tag’s free analytics help you gauge the effectiveness of your marketing campaigns by telling you when, where, and how often your Tags are being
scanned – insights you can use to refine them for maximum impact. Heat Maps can even show you the geographical locations of all your scans on a
Microsoft Tag APIs
Microsoft Tag offers several APIs to make the management of your campaigns easier. If you are running a campaign that requires a large number of
Tags to be used, the Tag Creation API allows you to batch create and manage your Tags from your desktop, laptop, server, or mobile device. And,
the Tag Scan Data API is used to export your Tag scanning data, allowing you to import it into other campaign management tools to have a
comprehensive view of your results.
The Tag Scanning SDK
Integrate Tag right into your smartphone application with the Tag Scanning Software Development Kit (SDK). Find out how the Tag Scanning SDK can
create a total brand experience.
Five types of content make it easy to deliver just the right message
URL: Share videos and websites
vCard: Create a digital business card
App Download: Deliver an app to the phone
Free Text: Display a message
Dialer: Call a phone number
Microsoft Tag makes it easy to add interactivity to your marketing and advertising campaigns.
Advertising Posters Signage Print Ads Tickets and Keycards Seatbacks
Contests & Sweepstakes
Events Conventions Exhibits and Attractions Presentations
Marketing Collateral Brochures and Flyers Maps Business CardsMerchandise Direct Mail
Point of Sale
Automotive Online Tools Couponing Shelf Talkers Gift Cards
Books Catalogs and Directories Magazines and Newsletters