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- 1. Social Media Benefits, Risks & Defenses Metro Atlanta’s Most Active Resource for Advancing HR Professionals Kat Cole, VP Hooters of America, Inc. Clay Mingus, General Counsel Hooters of America, Inc. Stan Wilson, Elarbee, Thompson, Sapp and Wilson
- 4. Social Media Will Change Your Business Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring out blogs, Twitter, Facebook & more. Our advice: Catch up…or catch you later By Stephen Baker and Heather Green
- 5. Social Media IS Community http://www.flickr.com/photos/will-lion/2595051813/
- 8. FACEBOOK IS YOUR FRIEND…really!
- 9. COMPANY & BRAND FAN PAGES
- 10. RECRUITING
- 11. OPRAH TWEETS?!
- 12. Social Media @ Hooters
- 14. Engaging the Potential Hire
- 16. TWEETDECK: Consolidation, Conversation & Research
- 18. “ PART” OF THE NEW RESUME
- 31. Social Media: Benefits, Risks & Defenses Kat Cole, Hooters of America, Inc. [email_address] Clay Mingus, Hooters of America, Inc. [email_address] Stan Wilson, Elarbee, Thompson, Sapp and Wilson [email_address]
Editor's Notes
- Kat
- The Team at Talent Revolution created a Social Media Guide for you that will take you through a lot of the basics. You’ll receive the guide for attending this webinar. Here are some of the guidelines from the guide that we recommend using in all SM communities: Review Rules of Engagement below. Always remember the “social” in Social Media. Be yourself. Unlike other media, it’s the personal interactions that set it apart, so your unique personality, your authenticity should shine through. Also a good rule of thumb is to behave in any social, online interaction applying the same rules you would in a live social gathering. Next … Remember that publishing content is literal. Your grandchildren will be able to view everything you’ve ever done online. Keep that in mind. Use good judgment. Understand that you can’t approach SM like TM. Broadcasting your messages, advertisments in an online community will get you voted off of the island quick. Remember, you must invest in giving and building relationships to have what we call Social Currency before you pursue real currency. It’s a good idea before you begin to develop a Social Media strategy and guidelines. Then energize others to spread the word.
- After you get a 16 year old mentor to help you establish your Personal Profile page, the first step to building a presence on FB for your company is to create a FB fan page. A fan Page is a customizable presence for an organization, product, or public personality to interact with FB users. Pages are different from Personal profiles and Groups because they were designed to specifically help companies interact with their customers. The success of any page relies on a steady stream of content posted by the page administrators as well as by offering continuous opp for fans to interact w/ the brand. One most important features of FP is that post made on the page appear in the Fan’s News Feed which is the first thing a user sees after logging into FB. One thing I’d like to point out is how the avatar they use is a smiling face with the company logo. People online will connect better to a face than just a logo… this is a great compromise to one vs the other.
- One thing I’d like to point out is how the avatar they use is a smiling face with the company logo. People online will connect better to a face than just a logo… this is a great compromise to one vs the other.
- Here is a great example of how Sodexo is using a FB fan page for Recruiting. Explain. Again part of it’s awesomeness is the fact that they have the faces of their recruiters here. So then when they respond below you recognize them immediately.
- And when she says it’s on!
- Kat – ask Amanda to comment on Arie/Sodexo Amanda, you’ve connected with Arie and even interviewed her on Talent Revolution – what is so brand-significant about this page and Arie as a Sodexo Executive?
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