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Analysis of Front Cover 1

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Analysis of Front Cover 1

  1. 1. Analysis of ‘We Love Pop’ Front Cover The colour scheme consists of pink, green, black, white and yellow. The colour black on the front cover contrasts against the pink and yellow, therefore highlighting the bright and girly target audience of the magazine. Also yellow makes you think of fun and adventure which links to youth of the target audience. This suggests the target audience of the pop magazine is young female teens who would like pink. I would say the unique selling point of the magazine is the main image, Jessie J. Jessie J is a big representative of the pop genre and is an idol for many teenage girls who would be fans of her music and would look up to her. The main image links to the rest of the front cover due to Jessie J’s bright pink lipstick and nails that match the colour of the ‘We Love Pop’ masthead. The bright pink lip stick also links to the main sell line so it is clear that the main image is related to the sell line. The continuous pink theme signals the genre of the magazine and attracts the target audience.
  2. 2. ‘We Love Pop’ uses a puff on the front cover to highlight the enticing strapline that would draw in the young target audience who would be interested to know all details about who Jessie J has kissed. The colour scheme draws more attention to the information in the puff due to the contrast of pink, yellow, black and white. The cover also features buzz words such as ‘exclusive’. The word exclusive implies that ‘We Love Pop’ are the only magazine to have the latest gossip on this particular article, therefore drawing the young girls who enjoy reading the gossip on celebrities. The masthead on the front cover is shaped like a speech bubble and has the name ‘We love Pop’ inside. The fun speech bubble shape of the masthead suggests that the magazine does a lot of general chatting and gossiping. This reflects that the target audience of the magazine and of pop in general enjoy reading celebrity gossip and chat. The masthead also quite clearly states which genre of music the magazine is representing in the name. In addition, above the masthead is the words ‘gossip, fashion and boys’. This motto puts forward the main focus of the magazine and indicates to the target audience what they would find inside the magazine. Gossip, fashion and boys would be the common interest between the target audience and gives an insight into the personality of the target audience.
  3. 3. The sell lines on the front cover of the magazine all feature pop bands and artists names who would feature in the current charts. Typical of pop magazines, the sell line about the girl band ‘Little Mix’ talks about one of the band member’s relationship with one of the members of One Direction. This suggests that the target audience like to hear about celebrities’ love lives. The strap lines also typically use quotes to entice the audience into wanting to read more and buy the magazine. Another strapline on the magazine is the reference to a ‘summer suitcase’ with an image of pieces of clothing. This reflects the interests and hobbies of the target audience, suggesting that the target audience would be interested in fashion and enjoy shopping. The mode of address on the cover of the magazine is very fun and youthful. It uses abbreviations such as ‘pics’ and ‘mag’. It also uses common youthful text-talk such as ‘Harry and Louis 4eva’. This mode of address is easy to understand for young teens who are used to seeing and using abbreviations and text-talk themselves. Having a mode of address that the target audience are more familiar with means they will be more comfortable with the language in the magazine and will see the magazine as a friend. This youthful mode of address is emphasised further on the banner at the bottom of the front cover where it says ‘boy, oi, oi!’ and refers to the boys on the posters as ‘fit’. Again, this allows the target audience to identify the genre that the magazine is representing and it acts as a friend to the target audience.
  4. 4. A typical feature of pop magazines is the use of cover mount. The young target audience of the pop genre are easily persuaded to buy the magazine if they are offered something to go along with it. In this case, the magazine offers ‘2 free giant posters’ of two different pop bands. The young audience may be fans of these bands and therefore would want to buy the magazine to get the posters. Posters are successful gifts to give away as the young target audience love to stick the posters on their walls to show their loyalty and their admiration to their favourite artists. This magazine front cover for ‘We Love Pop’ follows many conventions of magazine front covers in that the masthead is typically in the top left hand corner and the pug is in the bottom left corner where it is the last thing that you see. Conventionally, the main image is dominant on the cover and the make-up and costume reflects the genre of the music. The sell lines are on the left of the page and feature on the right too. Conventionally, names of current pop bands and artists feature, therefore reflecting the genre.