SlideShare a Scribd company logo
1 of 24
Predicting the iPad
18 Predictions about iPad
Report and Presentation by Katie Lips
Kisky Netmedia
2nd June 2010
iPad   It’s not just about the device.
iPad changes behaviour   More men will carry ‘manbags’.
1. iPad will end the
                          (No longer must it fit in your
fascination with small.   pocket.)
2. iPads will replace
                        (Everyone at SXSWi (2011) will
  business laptops.     have one.)
3. iPad will force a decline
                               (It’s does all that.)
     in single use devices.
4. iPad is new computing:
                               (You will pass it around and
 not just casual but social.   share it.)
5. TV will become both more
                                 (We’ll have other types of shared
     solitary and more social.   experiences in the living room.)
6. iPad will let us all feel it’s
                                    (iPad will prove itself to be about
       ok just to consume.          consumption. Not creation.)
7. iPad will be a great
                          (Even for non gamers.)
     Gaming platform.
8. iPad will be good for the
                               (Could it be a digital savior?)
             music industry.
9. iPad could transform the
                               (Publishers will reach new
        publishing industry.   audiences.)
10. Pad will change the
                           (We’ll see iPads where we see
 delivery of healthcare.   people standing up a lot.)
11. iPad will revolutionise
                              (iPads will be in a classroom
 Teaching and Learning.       near you soon.)
12. iPad is coming to a car
                              (iPad will be huge for retail.)
      showroom near you.
13. iPad is coming to a
                          (Your museum journey will be far
     museum near you.     richer, and more personalised.)
14. iPad will make Design
                            (We will become more
         more important.    discerning about content.)
15. iPad will make us
                        (And we will have higher
 happy to pay more.     expectations of the web.)
16. iPad could go onto
                           (Apple is already getting iAds
       revolutionise TV.   ready.)
17. iPad will favour fewer,
                              (Quality and innovation will win
    but better developers     out on iPad.)
18. iPad signals the end of
                              (And it will make many of us
               the PC era.    uneasy.) http://d8.allthingsd.com
18. iPad signals the end of
                              (And it will make many of us
               the PC era.    uneasy.) http://d8.allthingsd.com
Predicting the iPad

• This presentation and subsequent report are written by Katie Lips, mobile
  strategist at Kisky Netmedia and Founder at Little World Gifts. Katie
  previously published “The Amazing iPhone” and “Winning iPhone Strategies”.

• Thanks to Imran Ali, Alan Carpenter, Jonathan Deamer, Deena Denaro, Andy
  Goodwin, Darren Hemmings, Helen Keegan, Don McAllister, Thibaut
  Rouffineau, Paul Stringer, Mike Stubbs for contributing.

• Predicting the iPad was collated for an event called ‘iPad at the CUC’ at the
  Contemporary Urban Centre in Liverpool on June 2nd 2010. The event was
  an initiative by Vision and Media.

• Image Credits: iPad, South by Southwest, Design, Paying More, Museum,
  Cars, Pile of books, House, Discerning Women, Swiss Army, Watching TV,
  Social Computing, Classroom, 3D TV.

• Video from http://video.allthingsd.com/
Predicting the iPad

•This presentation is available at
 http://www.slideshare.com/katielips/

•An accompanying report is at
 http://katielips.posterous.com

More Related Content

Similar to Predicting the iPad (2010)

EdTechConf Thinkshop - Tablet Indaba - Intro
EdTechConf Thinkshop - Tablet Indaba - IntroEdTechConf Thinkshop - Tablet Indaba - Intro
EdTechConf Thinkshop - Tablet Indaba - IntroTim Keller
 
Marketing mix of Apple iPad
Marketing mix of Apple iPadMarketing mix of Apple iPad
Marketing mix of Apple iPadRenzil D'cruz
 
As Media coursework
As Media courseworkAs Media coursework
As Media courseworkCharliegage
 
Damned if you do, Damned if you don't: commerce and the internet of things
Damned if you do, Damned if you don't: commerce and the internet of thingsDamned if you do, Damned if you don't: commerce and the internet of things
Damned if you do, Damned if you don't: commerce and the internet of thingsAlexandra Deschamps-Sonsino
 
Where Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology TrendsWhere Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology TrendsAndy Piper
 
Ssru.eng.r1.innovation
Ssru.eng.r1.innovationSsru.eng.r1.innovation
Ssru.eng.r1.innovationNutt Worrawut
 
A Design Journey /// Naba 2014
A Design Journey /// Naba 2014 A Design Journey /// Naba 2014
A Design Journey /// Naba 2014 Leandro Agro'
 
Apple inc. document
Apple inc. document Apple inc. document
Apple inc. document AkramMad1
 
Team 3 tablets presentation
Team 3  tablets presentationTeam 3  tablets presentation
Team 3 tablets presentationsit007
 
21st century icon
21st century icon21st century icon
21st century iconlauren0100
 
Tech Quiz Feb 21,2013
Tech Quiz Feb 21,2013Tech Quiz Feb 21,2013
Tech Quiz Feb 21,2013Rakshit Sood
 
From Business to Buttons by Pierre Harlé
From Business to Buttons by Pierre HarléFrom Business to Buttons by Pierre Harlé
From Business to Buttons by Pierre HarléIdean France
 
The presentation secrets of steve jobs
The presentation secrets of steve jobsThe presentation secrets of steve jobs
The presentation secrets of steve jobsDavid Setiawan
 
How to Hack Your Own IOT Thing
How to Hack Your Own IOT ThingHow to Hack Your Own IOT Thing
How to Hack Your Own IOT Thingdavid mezera
 
Apple Marketing - Kotler 15th Edition
Apple Marketing - Kotler 15th Edition Apple Marketing - Kotler 15th Edition
Apple Marketing - Kotler 15th Edition Nabil Mahamad Hanif
 

Similar to Predicting the iPad (2010) (20)

EdTechConf Thinkshop - Tablet Indaba - Intro
EdTechConf Thinkshop - Tablet Indaba - IntroEdTechConf Thinkshop - Tablet Indaba - Intro
EdTechConf Thinkshop - Tablet Indaba - Intro
 
Techproject
TechprojectTechproject
Techproject
 
Group 1 ipad
Group 1 ipadGroup 1 ipad
Group 1 ipad
 
Marketing mix of Apple iPad
Marketing mix of Apple iPadMarketing mix of Apple iPad
Marketing mix of Apple iPad
 
I pad
I padI pad
I pad
 
Warner 2014 sf11
Warner 2014 sf11Warner 2014 sf11
Warner 2014 sf11
 
As Media coursework
As Media courseworkAs Media coursework
As Media coursework
 
Damned if you do, Damned if you don't: commerce and the internet of things
Damned if you do, Damned if you don't: commerce and the internet of thingsDamned if you do, Damned if you don't: commerce and the internet of things
Damned if you do, Damned if you don't: commerce and the internet of things
 
Where Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology TrendsWhere Next? Virtual Worlds and Technology Trends
Where Next? Virtual Worlds and Technology Trends
 
Ssru.eng.r1.innovation
Ssru.eng.r1.innovationSsru.eng.r1.innovation
Ssru.eng.r1.innovation
 
Champions of design vol #1
Champions of design vol #1Champions of design vol #1
Champions of design vol #1
 
A Design Journey /// Naba 2014
A Design Journey /// Naba 2014 A Design Journey /// Naba 2014
A Design Journey /// Naba 2014
 
Apple inc. document
Apple inc. document Apple inc. document
Apple inc. document
 
Team 3 tablets presentation
Team 3  tablets presentationTeam 3  tablets presentation
Team 3 tablets presentation
 
21st century icon
21st century icon21st century icon
21st century icon
 
Tech Quiz Feb 21,2013
Tech Quiz Feb 21,2013Tech Quiz Feb 21,2013
Tech Quiz Feb 21,2013
 
From Business to Buttons by Pierre Harlé
From Business to Buttons by Pierre HarléFrom Business to Buttons by Pierre Harlé
From Business to Buttons by Pierre Harlé
 
The presentation secrets of steve jobs
The presentation secrets of steve jobsThe presentation secrets of steve jobs
The presentation secrets of steve jobs
 
How to Hack Your Own IOT Thing
How to Hack Your Own IOT ThingHow to Hack Your Own IOT Thing
How to Hack Your Own IOT Thing
 
Apple Marketing - Kotler 15th Edition
Apple Marketing - Kotler 15th Edition Apple Marketing - Kotler 15th Edition
Apple Marketing - Kotler 15th Edition
 

Recently uploaded

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 

Recently uploaded (20)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 

Predicting the iPad (2010)

  • 1. Predicting the iPad 18 Predictions about iPad Report and Presentation by Katie Lips Kisky Netmedia 2nd June 2010
  • 2. iPad It’s not just about the device.
  • 3. iPad changes behaviour More men will carry ‘manbags’.
  • 4. 1. iPad will end the (No longer must it fit in your fascination with small. pocket.)
  • 5. 2. iPads will replace (Everyone at SXSWi (2011) will business laptops. have one.)
  • 6. 3. iPad will force a decline (It’s does all that.) in single use devices.
  • 7. 4. iPad is new computing: (You will pass it around and not just casual but social. share it.)
  • 8. 5. TV will become both more (We’ll have other types of shared solitary and more social. experiences in the living room.)
  • 9. 6. iPad will let us all feel it’s (iPad will prove itself to be about ok just to consume. consumption. Not creation.)
  • 10. 7. iPad will be a great (Even for non gamers.) Gaming platform.
  • 11. 8. iPad will be good for the (Could it be a digital savior?) music industry.
  • 12. 9. iPad could transform the (Publishers will reach new publishing industry. audiences.)
  • 13. 10. Pad will change the (We’ll see iPads where we see delivery of healthcare. people standing up a lot.)
  • 14. 11. iPad will revolutionise (iPads will be in a classroom Teaching and Learning. near you soon.)
  • 15. 12. iPad is coming to a car (iPad will be huge for retail.) showroom near you.
  • 16. 13. iPad is coming to a (Your museum journey will be far museum near you. richer, and more personalised.)
  • 17. 14. iPad will make Design (We will become more more important. discerning about content.)
  • 18. 15. iPad will make us (And we will have higher happy to pay more. expectations of the web.)
  • 19. 16. iPad could go onto (Apple is already getting iAds revolutionise TV. ready.)
  • 20. 17. iPad will favour fewer, (Quality and innovation will win but better developers out on iPad.)
  • 21. 18. iPad signals the end of (And it will make many of us the PC era. uneasy.) http://d8.allthingsd.com
  • 22. 18. iPad signals the end of (And it will make many of us the PC era. uneasy.) http://d8.allthingsd.com
  • 23. Predicting the iPad • This presentation and subsequent report are written by Katie Lips, mobile strategist at Kisky Netmedia and Founder at Little World Gifts. Katie previously published “The Amazing iPhone” and “Winning iPhone Strategies”. • Thanks to Imran Ali, Alan Carpenter, Jonathan Deamer, Deena Denaro, Andy Goodwin, Darren Hemmings, Helen Keegan, Don McAllister, Thibaut Rouffineau, Paul Stringer, Mike Stubbs for contributing. • Predicting the iPad was collated for an event called ‘iPad at the CUC’ at the Contemporary Urban Centre in Liverpool on June 2nd 2010. The event was an initiative by Vision and Media. • Image Credits: iPad, South by Southwest, Design, Paying More, Museum, Cars, Pile of books, House, Discerning Women, Swiss Army, Watching TV, Social Computing, Classroom, 3D TV. • Video from http://video.allthingsd.com/
  • 24. Predicting the iPad •This presentation is available at http://www.slideshare.com/katielips/ •An accompanying report is at http://katielips.posterous.com

Editor's Notes