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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
But it&#x2019;s hard to just start!\n\nOur story: We started making as girls in NC. I used to research all the stores that sold beads, fabric, vintage whenever we&#x2019;d go on a family vacation because I couldn&#x2019;t get quality materials in Raleigh, NC where I lived. \n\nIn terms of instruction- classes, magazines geared toward retired women were the options available. \n\nFRAME THE PROBLEM\n
Some of our suppliers went under. A lot are suffering. They don&#x2019;t have a grasp on the fact that they could probably survive if they went direct to customers rather than B2B. \n\nWe were frustrated that the cost of doing business meant we constantly had to sacrifice quality for margin and began thinking of ways that we could promote small designers and responsible means of production. \n
Fast forward a few years and Janet and I are jewelry designers in NYC. We have a front row seat as our industry and the maker movement go through massive change. We source materials from all over world as we design (janet- Kate Spade/Marc Jacobs/C+I and Katie Anthro/Free People/Target) \n\n\n
We&#x2019;d been had thinking about ways to promote and encourage makers and small designers when they came across a blog post that deconstructed a necklace that Katie made for Anthropologie. After a few google searche swe found hundred of attempts at hacked necklaces replicating those that they&#x2019;d designed. What better way than to promote makers than to empower anyone to be one? &#xA0;If these consumers were choosing to forgo purchasing products at retailers why not show them how to do it themselves (help them make it awesome!) and give them the tools and materials they&#x2019;d need. We can inspire creativity and confidence in our customers&#x2019; artistic abilities.\n\n\nBROADER TREND OF MAKER MOVEMENT\n\n
BOOM! This is our solution for this problem.\n
Vision:\n\nThe instructions become a springboard for users to create their own projects using our materials + their own.\n\nSharing knowledge\n\nInstilling confidence continue making\n\nsell their goods\n\n
How do you seamlessly integrate offline + online experiences? \n\nAre instructions printed? Are they only online? Do the shipping/packaging/e-mail updates/site content make sense as a whole?\n\nWe found that women were subscribing as a way to get together and socialize. Instead of going to the bar or having a book club they are making. \n\nWomen with young children are subscribing as a way to challenge/entertain themselves while they are at home + sharing their experience with other subscribers in person/over the phone/email.\n\nNo need to shop multiple stores + order in ridiculous ways- respect for people&#x2019;s time. \n\n