1. Dear Darren & All You Wonderful People at The Cyphers Agency!
Greetings! I am writing to introduce myself and submit my
application for the Social Media Coordinator position with The
Cyphers Agency, as I just happened to come across the job
listing on linkedin. Your reputation as an excellent place to
work precedes you, and after doing a little research I’ve come
to the conclusion that you are EXACTLY the kind of agency I
dream of working for! Ok, so maybe that’s a bit extreme, but
to be honest, the summary of essential responsibilities pretty
much sums up the position I’ve been looking for.
Why am I interested in this position?
Simply put I would like nothing more than to work for a great
company and do what I have a passion for - Social Media. I
truly believe when you mix your work passion with your life’s
interests you’ll find the most rewarding work environment
where one can thrive and achieve.
Why should you hire ME?
As you will notice my education and achievement to date
illustrate a pattern of success I am certain will continue. I
am professional, sincere, friendly, helpful, motivated, and
organized. I also possess a remarkable attention to detail with
strong communication skills, marketing experience, customer
service experience as well as advanced computer skills.
Also.. . .

2. I’ve got the You have a Bachelor’s degree in Public Relations,
Marketing, Communications, or the like.
qualifications, - I proudly hold a B.A. in Graphic Design &
WILL attend grad school to obtain my MBA..
baby! You have at least one year of experience in social
media marketing – two is preferred.
- I have three!
You have a demonstrated understanding of
marketing and advertising, and you understand
how word-of-mouth tactics such as social media
fit into the bigger picture.
- Please see my attached perspective
document, Social Media: The Way I See It.

3. You can’t get enough of Twitter, you live in
Instagram and you can explain why Pinterest is
so, so addictive.
- I check my news feeds & linkedIn waaaay
before breakfast and my morning coffee and You are good at relationships. Whether you are
a building relationships with online influencers
my nickname used to be the
to create buzz for a brand, or with online
“Facebook Queen/Twitter Princess”. community members turning to you as the
mouthpiece of a company, you will need to be
able to win others over. It comes in handy in the
You have experience with WordPress, office, too.
understand SEO and maybe even code a little.
- Of course! Just ask my friends...
- I’ve dabbled with Wordpress, I’m constantly
I’ve got a couple...
learning more & more about SEO/SEM and I
taught myself html when I was fourteen... You live for variety. You’ll be juggling several
projects, big and small, so you should have
You’re a great writer. The vast majority of this experience with multi-tasking and tailoring your
job involves writing, so you should love it and be approach to the task at hand.
excellent at it.
- I LOVE a challenge, and afterall, Variety is
- LOVE it! I can write with lots of personality the SPICE OF LIFE!
or compose a professional business document
with ease.

4. I’d also like to share with you a little bit about my own
philosophy on Social Media as it applies to a business. It’s about
more than just having “Likes” and posting pictures – it’s about
building and nurturing the relationships you have with your
customers, monitoring what they say and actively listening to
their feedback. Managing and monitoring those relationships
and feedback is a lot harder than most would think, and to
show that I understand this I have put my thoughts and ideas
together in my Slide Share presentation “Social Media: The
Way I See It”.
Still reading this? AWESOME! That means that perhaps we are
on the same page just as I suspected. I hope the information
and credentials I’ve provided speak for themselves, however
I’d be happy to speak with you either on the phone or in person
at any time. My schedule is very flexible and I can be reached at
203-733-7831 or kathleen.e.malone@gmail.com. Additionally,
recommendations from past coworkers and employers can be
found on my LinkedIn profile:
www.linkedin.com/in/katiemalonebaltimore
Thank you in advance for your time and consideration, and I
look forward to being invited to interview with you!
Sincerely,
Katie Malone