The Science of a great
career in data science K a t e M a t s u d a i r a C E O , P o p f o r m s @katemats

What’s your number?

What do you need to
be great? image source https://www.flickr.com/photos/kwg73/4642433571/sizes/z/

imagine your
monday
morning…

D o t h e
y w o r k m o r e h o u r s ?

D o t h e
y w o r k m o r e h o u r s ? D o t h e y k n o w s o m e t h i n g y o u d o n ’ t ?

D o t h e
y w o r k m o r e h o u r s ? D o t h e y k n o w s o m e t h i n g y o u d o n ’ t ? H o w a r e t h e y d i f f e r e n t ?

It’s not just what you
do, it’s how you do it

why doesn’t recognition correlate with
merit?

data science is different image
source: https://www.flickr.com/photos/34558813@N07/3502250317/sizes/o/

people don’t understand what you
do

How do you create that
Ah-ha Moment?

1) Communication

craft clear
messages

put things in a business
context image source: h!ps://www.flickr.com/photos/kevinpoulton/4535814351/sizes/l

Before P r e c
i s i o n : 8 0 % R e c a l l 2 5 %

After F o r t
h e t o p s e a r c h t e r m s * a c c e s s o r i e s a p p e a r 2 5 % o f t h e t i m e o n t h e f i r s t p a g e . ! F o r t o p s e a r c h t e r m s t h e h e a d p r o d u c t s a r e p r e s e n t 9 0 % o f t h e t i m e i n t h e t o p 3 r e s u l t s , 9 8 % o f t h e t i m e i n t h e t o p 5 . ! * T o p s e a r c h t e r m s a r e t h e 1 0 0 0 m o s t p o p u l a r q u e r i e s o n o u r w e b s i t e o v e r t h e l a s t 3 0 d a y s .

measure with data that matters
image source: https://www.flickr.com/photos/gardner67/9159875478/sizes/l

how do you get things
done?

collect data do we have
the infrastructure to analyze the data? build it.... get results run experiments are we finished or do we need more.....? start here yes no no yes research data do we have the right data?

share your progress image source
https://www.flickr.com/photos/kevinpoulton/4331601741/sizes/l

show before & after image
source: https://www.flickr.com/photos/legojeff/5464802716/sizes/l/

do they know what you
really mean?

there are three kinds of
falsehoods: lies, damned lies, and statistics. ! mark twain

use
analogies &
examples

this is a really hard
problem

constructing model lineages for products
is really difficult

Macbook Air Macbook Macbook Pro
? Bravia EX500 LCD Bravia EX523 LCD ? Bravia EX620 LED be specific

take it up a level
product evolution we are building a lineage

! we know it is
hard… ! ! !

we know it is hard…
! but we don’t know why it is hard.

what can you do to
communicate better?

2) Make sure your work
matters

Tie every Analysis to a
business decision

where can you fill in
the gaps image source: https://www.flickr.com/photos/gardner67/10559917655

manage your manager image source:
http://cbs1037litefm.files.wordpress.com/2012/11/113257831.jpg image source: https://www.flickr.com/photos/kwg73/4291698418/sizes/l

you should send your status
in email every week

share with your whole team
image source: https://www.flickr.com/photos/zedthedragon/4494168312/sizes/o/

creative problem solving image source:
https://www.flickr.com/photos/93123479@N00/6823941239/sizes/l/

hard: value estimation 1.7GHz dual-core
Intel Core i5 $300 256GB flash storage Intel HD Graphics 4000 Apple premium $250 8GB SDRAM $100 $200 $200 Estimated Value: $1050

easier: comparing products

focus on your speed image
source: https://www.flickr.com/photos/gardner67/10333462023/sizes/l

get deliberate i n s
t i t u t e a w e e k l y n i n j a p l a n n i n g s e s s i o n

how can you be sure
your work matters?

3) create
career capital

what you know + who
you know + what you produce = career capital

image source:image image source: https://www.flickr.com/photos/xjohns/6785555314/sizes/l
success comes from people

what are they doing all
day? image source: http://cbs1037litefm.files.wordpress.com/2012/11/113257831.jpg image source: https://www.flickr.com/photos/jys07/8426549548/sizes/o/

trust
image source: http://redditlurker.com/funny/Post/t3_1152wx

what is
trust?

build trust
image source: https://www.flickr.com/photos/kevinpoulton/4320490368/sizes/l

elements of trust relationship architecture
reputation contribution Elements are based on Kay’s framework from the “Foundations of Corporate Success”

think about your coworkers…. Who
is the person you admire most at work? ! What do they do differently? ! How do they make you feel?

be the model teammate image
source: https://www.flickr.com/photos/templar_tan/9427894521/sizes/l

help people make
things happen

be amazing
image source: https://www.flickr.com/photos/zedthedragon/5694561428

dependable r e m e
m b e r t h a t r e p o r t y o u r a n f o r m e l a s t m o n t h …

Make your work reproducible image
source: https://www.flickr.com/photos/30045765@N07/5595745081/sizes/o/

know your timing estimate incorporate
analyze actual validate confidence

relationship architecture Make 2 ordered
lists: ! 1. The most important people on your team 2. The people with whom you have the best relationships How can you improve your relationships on the team? How will that impact your work and happiness?

relationships are like filmstrips r
e l a t i o n s h i p s a r e l i k e f i lms t r i p s

what can you do to
build your career capital?

communication +
!
!
!

communication + work that matters
+ ! !

communication + work that matters
+ career capital !

communication + work that matters
+ career capital = greatness

Where do you want to
go from here?

Thank you! h t t
p s : / / p o p f o r m s . c o m h t t p : / / k a t e m a t s . c o m