Tricks to get content strategy adopted in your company

3.727 visualizações

Publicada em

Publicada em: Marketing
0 comentários
6 gostaram
Estatísticas
Notas
  • Seja o primeiro a comentar

Sem downloads
Visualizações
Visualizações totais
3.727
No SlideShare
0
A partir de incorporações
0
Número de incorporações
1.014
Ações
Compartilhamentos
0
Downloads
22
Comentários
0
Gostaram
6
Incorporações 0
Nenhuma incorporação

Nenhuma nota no slide

Tricks to get content strategy adopted in your company

  1. 1. Living the content dream Tricks to get you from theory to practice Kate Kenyon
  2. 2. This is me @kate_kenyon #csforum14
  3. 3. @kate_kenyon #csforum14
  4. 4. @kate_kenyon #csforum14
  5. 5. @kate_kenyon #csforum14
  6. 6. @kate_kenyon #csforum14 Trick #1: Audit your audience
  7. 7. @kate_kenyon #csforum14
  8. 8. @kate_kenyon #csforum14 Name & Dept Impact of content problem Impact of content solution Benefit for them Cost for them
  9. 9. @kate_kenyon #csforum14
  10. 10. @kate_kenyon #csforum14 Trick #2: Tell people what you’re going to fix, not how
  11. 11. @kate_kenyon #csforum14
  12. 12. @kate_kenyon #csforum14
  13. 13. @kate_kenyon #csforum14 Trick #3: Find your influencers
  14. 14. @kate_kenyon #csforum14
  15. 15. @kate_kenyon #csforum14 Tool #4: Pain and pleasure go together
  16. 16. @kate_kenyon #csforum14
  17. 17. @kate_kenyon #csforum14 Trick #5: Tell them a story
  18. 18. @kate_kenyon #csforum14
  19. 19. @kate_kenyon #csforum14
  20. 20. @kate_kenyon #csforum14
  21. 21. @kate_kenyon #csforum14
  22. 22. @kate_kenyon #csforum14 Trick #6: Spark imagination
  23. 23. @kate_kenyon #csforum14
  24. 24. @kate_kenyon #csforum14 Trick #7: Sell your success
  25. 25. @kate_kenyon #csforum14
  26. 26. @kate_kenyon #csforum14 Trick #8: Keep listening
  27. 27. @kate_kenyon #csforum14
  28. 28. @kate_kenyon #csforum14 Trick #9: Play a long game
  29. 29. @kate_kenyon #csforum14
  30. 30. @kate_kenyon #csforum14 Trick #10: Belief (lots and lots of it)
  31. 31. @kate_kenyon #csforum14
  32. 32. @kate_kenyon #csforum14

×