1. Samer Jalal Kassab
OBJECTIVE
Having an extensive and excelled experience for more than 12 years in the marketing communication,
advertising, media & P.R industry in the MENA region, I aim to work in a stimulating and challenging
environment that would facilitate the maximum utilization and application of my broad skills and expertise
ACHIEVEMENTS
•
•
•
•
•
•
•
•
Developed and carried out aggressive marketing communications and sales strategies
I cultivated relationships with existing clients “I resolved a delicate issue ” achieving a 35% increase in
repeat business
I doubled employee productivity by implementing new time management procedures
Having budgeted 1.5 M, I implemented renegotiation & cost-cutting measures which resulted in actual
spend coming in at 40 % below estimates
Negotiated lower rates with suppliers which enabled the company to purchase more and increase its
volume of sales by an additional 1.5 m.
Successfully negotiated lower media advertising rates which resulted in the company being able to
extend its new brand launch by a further three Months
Boosted SSPC Sales by 180 M, representing a 35% increase year-on-year.
The advertising campaign I developed in PVS kindled audience interest and led to a dramatic increase
in sales by 21%
EMPLOYMENT HISTORY
Provisions Group 2012 - Present
UAE Marketing Communication & Media Director (Contract - Project)
 Develop a company: Corporate Profile, Brochure, Identity, Business Plan, Policy, & Strategy
 Develop a communications strategy and managed internal & external communications
 Identified, developed and evaluated marketing strategies based on company objectives
 Hire sales team and setting a sales strategy with monthly target projections
 Edited and revised all marketing content to guarantee the highest quality of writing.
 Participate sales process for key client “closing deals for VIP clients”
 Manage all company branches and operations
 Media Relations & P.R
Main Clients: Dubai Gov, Abu Dhabi Gov, MBC, CNN, JSC, Palestine Today, SRMG, Alawi Media
SRMG Saudi Research & Marketing Group 2007 - 2012
KSA Marketing Communication & Sales Director
Set the vision of the office & the plans to implement it
Create all internal and external communications – ensuring key Marketing messages are conveyed
Media Relations with all press & TVs and Dealing with Media Sales, MBU, Agencies & PR Companies
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns
Identified opportunities, researched new product possibilities
Responsible for recruit, train and manage a team of 12+ sales and lead all VIP customers
Performing sales team training, preparation, and motivation; sales planning, market segmentation,
prospecting, sales presentation, and customer relationship management.
 Team & management status report and management report








2. Main Clients: Saudi Telecom, Mobily, Sama Air, Riyadh Bank, BSF, IVF, Nestle, Voda Phone, Mednet, SAL
Agencies Works - Starcom Media vest World Wide Media Buying Unit 2005 - 2007
KSA/ Jeddah Media Director
 Media Planning & Buying (TV, Press, OOH, Radio, online…)
 Responsible for all internal and external communications, Identify Client business needs and assist them
in developing successful solutions.
 Client qualitative, quantitative, TGI & KPI research
 Participate all regional pitches
 Increased revenue by winning new key accounts through my own sales initiatives.
 Developed brand specific strategies to provide vision for the Client and/or Servicing Team.
Main Clients: STC, Americana, Al Marae, NCB
ICOM Media Buying Unit 2001 - 2005
KSA/ Jeddah Associate Media Director
 Expertise in formulating strategies, client relations and needs assessment, marketing, administration, and
staff training, supervision, motivation and mentoring
 Media Planning (TV, Press, OOH, Radio, online…) and Tactical buying
 Gave final approval on all media planning & buying
 Monitored and oversaw sales volume, financial and business transactions
 Updating Clients on all Media Opportunities & Media analysis
Main Clients: BSF, Toyota, Mazda, Watani, Saudi Airline
SKILLS
Key Skills:
People Guy – Being for more than a decade in GCC I gained a full understanding of people which yielded great
communication skills
Communication - Deals with internal and external customers at all levels via telephone and email, to ensure
successful communication via actively listening and probing questions.
Problem solving - Resolves in-depth queries in a methodical manner independently and with internal and
external business partners to find appropriate resolutions, efficiencies and high level of quality.
Team Player - Enjoys sharing knowledge and encouraging development of others to achieve specific team
goals.
Some Other Skills:
• Media Buying & planning
• Presentation skills
• Negotiation• Recruiting
• B2B & B2C Marketing & Sales
• leadership Skills
• Influencing skills
• Managerial skills
• Corporate Communications
• Communications Strategy
• Brand Building
• Website development
• Operations Management
• Leadership skills
TECHNICAL PROFICIENCIES
• Parc Software • Ipsos Statex Software • MS OFFICE • Curve
• Budget Locator • Dolphin • KPI analysis
ACADEMIC PROFILE


MBA, Marketing, Business Computer University, Beirut, Lebanon (Pursuing)
BS, Management, Business Computer University, Beirut, Lebanon (2001)
TRAININGS & AWARDS
• Products Sense • Mindshare Media Training • Social Media Since • Al Bir Charity • Business Simulation
• Social Media
• NCB Award
• Sword Award
PERSONAL INFORMATION
Date of Birth:
2/1/1978
Religion: Muslim - Sunni

3. Nationality:
Lebanese
Married:
With two kids
Linked In: ae.linkedin.com/pub/samer-kassab/2a/a84/5ba
Languages Known: English & Arabic “Native”
Hobbies: Business Books, Basket Ball
E-Mail: samer@kassabmail.com, Skype: kassabsamer