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This presentation was a part of the event Data for Non-Geeks during Social Media Week Copenhagen on 18th February 2013 at People Group. The topic was Social Data and presented by Kasper Risbjerg, Social Business Manager at IBM.
Data for non-geeks: “Social Data” Social Media Week Copenhagen 2013 Kasper Risbjerg Social Business Manager, IBM @kasperrisbjerg email@example.comSource: The Human Face of Big Data
“Big Data is deemed a new class of economic asset - just like oil” The World Economic ForumSource: The Human Face of Big Data
The explosion in the use of social media and other Internet services has resulted in the generation of 2.5 quintillion bytes each day IBM (2012) The global Internet population is 2.1 billion, which means that each person creates ≈ 1.2 billion bytes of data each day Mashable (2012)Source: The Human Face of Big Data
“We are uploading our (complex) identities and in turn they become quantiﬁed“http://www.newsits.com/wp-content/uploads/2013/02/social-media-proﬁle.jpg
“Social data gives brands the opportunity to move from segments to individuals... and signals the death of the average consumer”http://www.realadventure.co.uk/wp-content/uploads/2012/03/matt-h-social-search.jpg
“Meet Nick. He likes to use his iPhone to check-in at places he vists...”Adapted from http://www.youtube.com/watch?v=O1dgoQJAt6Y
“Nick also likes to take pictures along his way... and his iPhone embeds the coordinates into the data of a speciﬁc picture”Adapted from http://www.youtube.com/watch?v=O1dgoQJAt6Y
“Based on Nick’s social data we can predict his behavior... and the no. 1 place Nick checks-in is the gym... on Mondays... at 6 am!”Adapted from http://www.youtube.com/watch?v=O1dgoQJAt6Y
“So we know Nick likes ﬁtness or at least likes to check-in at the gym... but apparently he is also an avid blogger”Adapted from www.smartassﬁtness.com/
“with a lot of inﬂuence...”Adapted from http://farm5.static.ﬂickr.com/4001/4618279087_fb950e357d.jpg
“The promise of Big Data is tailored experiences and relevancy”http://www.realadventure.co.uk/wp-content/uploads/2012/03/matt-h-social-search.jpg
“With great data comes great responsibility” “Trust is needed”http://2.bp.blogspot.com/-NamqKMnk_kg/T_uSkKmHVGI/AAAAAAAAAj8/bcTfRQfXkTI/s1600/Spiderman-amazing-1.jpg
“We have only seen the tip of the iceberg”http://forensicdnaconsulting.ﬁles.wordpress.com/2012/12/tip-of-iceberg.jpghttp://3.bp.blogspot.com/-icriY5kDwtg/TlRJyEy4YLI/AAAAAAAAKR8/xMEat3BVdWA/s1600/tip_of_the_iceberg.jpg
“Imagine a world where digital identities could be transferred between services - even ofﬂine”Adapted from Rachel Botsman; Whats Mine Is Yours: How Collaborative Consumption is Changing the Way We Live
“In a not too distant future...”https://skitch-img.s3.amazonaws.com/20120116-xaw3je5funqj5d95nyg38198qm.jpg
“Tap into the data generated at eachtouch point along the consumerdecision journey and be creative”