1. Microsoft’s Accounting Software Package for SME/MSME
 They analysed strengths & weaknesses of industry leader Intuit, Inc.
Based on that Microsoft added/modified features to its software
package.
 They released it with Private & Public Beta testing (To encourage real
world potential customers to use the program, find bugs, and provide
feedback).
 Its seamless integration with MS Office applications like Excel, Word &
Outlook contacts proved to be a differentiating factor as compared to
similar existing software in industry.
 What could’ve been done better ?
 Direct electronic integration with Banks
 Dependence on prior knowledge of Accounting practices for using Payroll
system
 Prediction of seasonal sales & cash flows

2. Differentiating Value Proposition for Microsoft
 Payroll processing
 Stock tracking ,Sales Audit
 Administration Reporting
 Procurement & Purchase
 Inventory Management
 Handling multiple bank transactions
 Handling Foreign currency
 Financial records for SBU
 Customer details & purchase
history(CRM)
 Third party online gateways/payment
interface
 Support for accelerated growth to
increase business revenue & profit
margins
 Assigning right task to right employees
 Ease of use | Multiple OS Support
 Data integration & Analysis
 Technology adaption with respect to
change in future trends & Global
presence
 Automate end-to-end business
processes
 Cost optimization & Returns
maximization
 Account access, authorization & data
security
 Switching costs of vendor services
 Scale-up costs with Organization growth
 Maintenance costs
 Sunk & Opportunity costs
 Adaptability of staff to use the software
platform
 Technological dependence

3. Differentiating Value Proposition for Microsoft
 Realize the Bottom-line benefits
 Proactively growing your business
 Quick response to customer needs
 Low technology cost & speed time to
value
 Building & maintaining better customer
relationships
 Accessing right information to make
smart, quick business decisions
 Accounting and Financial assessment
 Sales and Customer management
 Purchasing & Operations management
 Inventory management & Distribution
channel selections
 Administrative reporting formats as per
organization work culture
 Faster data enablement & information
access
 Scheduling & work-flow event alerts
 Mobile platforms for business
expansion
 Capturing all business related
information in a single, scalable system
 Answering most pressing questions with
integrated business intelligence
 Give employees on-the-go access to the
software via an intuitive mobile app
 Deploy on premise or in the cloud
 Easy integration of subsidiaries
 Providing standard industry services to
SME & MSME
 The ‘Dashboard’ Experience

4. Balanced Scorecard for Re-alignment of Business Processes
Balanced Score
Card
Strategic
Priorities
Objectives Measures Targets Initiatives
Product Leadership &
Operational Excellance
Strategy
• Introduce new features for
dynamic business scenarios
• Reduce product performance
failure
• Keep product low cost
• Allow flexibility to fit
customers need and
requirement
•Product Adoption
•Time to Product Launch
•Action Completion Rate & Difference b/w
category users
• Product/ Feature velocity
• Complexity Factor
• Failure Count
•Increase Product adoption rate
•Decrease time to launch and time
to market
Eenhance NPS
• Diminish the delta between
category users
• Increase product velocity
• Decrease complexity factor
• Decrease failure counts by
reducing bugs
• Market Sensing cross functional
team
• Performing Feature
Audits/comparision
• Create a battle cart through
competitive analysis
• Organized R&D with focus on
disruptive technology
Customer Relationship
Strategy
• Enhance relationships with
existing customers
• Create an approachable
environment for customer
queries
• Support creation of referral
pipeline through a great
customer relationship
experience
• Customer/Lead Conversion Rate
• Customer Satisfaction
• Average revenue per user (ARPU)
• User/customer acquisition cost (UAC/CAC)
• User/customer lifetime value (ULV/CLV)
•Net Promoter Scose/ User Sentiment
• Number of campaigns
• Number of campaign responses
• Number of campaign purchases
• Revenue generated by campaign
• Number of new customers acquired by
campaign
• Cross-sell Ratio
• Up-sell ratio
• Number of cases handled
• Number of cases closed the same day
• Complaint time to resolution
• Increase Conversion , Staisfaction ,
ARPU & LTV
• Decrease CAC
• Optimize number of parallel
campaigns and channels used to
deliver the campaigns
• Focus on increasing campaign
respones , purchases and revenue.
• Increase cross sell and up sell
ratio
• Identify campiagns that give
maximum reach
• Develop content publishng
platforms to keep potential clients
engaged
• Design Lead Nurturing Campaigns
& quality content to engage
cutomers
• Design a training program to
facilitate the client's team in quick
adoption of the product
• create an efficient servive team
that solves any issue in minimum
time
• Provide 24 x 7 service support
Internal
Processes
Perspective

5. Presented & Submitted By,
Group-03
Kashyap Shah
Anubhuti Gupta
Abhishek Rawal
Akash Dhar
Snehdeep Kalsi
Asmath Sri Harsha
Vishwakant Padhi