SlideShare uma empresa Scribd logo
1 de 12
Baixar para ler offline
PUBLIC RELATION
        Kashish Gupta
       BJMC 4th semester
        ENROLLMENT No.-




MAHARAJA AGRASEN INSTITUTE OF
    MANAGEMENT STUDIES
WHAT IS PUBLIC RELATION?


"Public Relations is a management function
 which tabulates public attitudes, defines
the policies, procedures and interest of an
   organization followed by executing a
     program of action to earn public
     understanding and acceptance. "
NATURE



Public relations is the art and science of managing
communication between an organization and its key
constituents to build, manage, and sustain its
positive image.
PUBLIC RELATION INVOLVES-
1. Evaluation of public attitudes and opinions.
2. Formulation and implementation of an
organization's procedures and policy regarding
communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two
way communication process.
5. Fostering a positive relationship between an
organization and its public constituents.
OBJECTIVE


•Public relations provides an organization or individual
exposure to their audiences using topics of public interest
and news items that do not require direct payment.
• The aim is often to persuade the
public, investors, partners, employees and other
stakeholders to maintain a certain point of view about the
company, its leadership, products or of political decisions.
• Common activities include speaking at
conferences, winning industry awards, working with the
press, and employee communication.
•It provides relevant information on planning technical
and organizational developments, inventions and their
potential utilization, etc.
•The scope of public relation is wide and also include
political field. Entrepreneurs, teachers, political
leaders, social workers, religions, leaders are all
involved in public relations day in and day out.
•In business public relation is tool of management
like marketing, production and finance. It is
investing and creating asset for an organization
which is finally reflected in improved performance
profitability, and growth of the organization.
SCOPE


•Public relation is a window of the corporation through
which management can monitor external changes
• We find regular conflicts between employer-employee
consumer-manufacturer, management-
shareholders, citizens-government and so on due to
misconception and misunderstandings. These are generally
the major challenges where public relation practitioners
can play a crucial role. They should get to know the
psychology of the public mind and acquire skill in solving
and also avoiding such conflicts
Other public relations activities
            include:

•Publicity events
•Books and other writings
•Collateral literature, both offline and online
•Direct communication
•Blogs
•Social media and social networks
FUNCTIONS

            1. Community Relations-

Organizations can implement various programs to
improve community relations on a regular or even
ongoing basis. So, clearly, one of the major functions
of public relations is to bridge the
business/community gap. When organizations support
activities and programs that improve quality of life in
their communities their image and reputation will be
enhanced.
2. Employee Relations-

The most important resource that a company has are
 its employees and the customer service they provide.
 The functions of public relations in regards to the
 company’s employees is the maintenance of employee
 goodwill. The image and reputation of a company
 among its employees is also another responsibility of
 public relations in its function of employee relations.
3. Product Public Relations-

•When new products are introduced to the market the
role that public relations plays is crucial for creating
awareness and differentiating the product in the public’s
eyes from other similar products. When existing products
need a push public relations is often called on the
improve product visibility.
4. Financial Relations-

This function involves communication with the wide
variety of individuals and groups that the company deals
with in the course of its operations. This includes the
stockholders and investors but is not limited to them.

Financial analysts and potential investors have to be
informed about the company’s finances. A well planned
and executed financial relations campaign can increase
the value of the company’s stock because of improved
image and reputation. This improved image can also
make it easier to gather additional capital.

Mais conteúdo relacionado

Mais procurados

Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relationskaka ptaka
 
Public relations
Public relationsPublic relations
Public relationsRohit Kumar
 
how does public relation helps?
how does public relation helps?how does public relation helps?
how does public relation helps?Anuj Usare
 
Public relation ppt
Public relation ppt Public relation ppt
Public relation ppt A A
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public RelationsBella Meraki
 
Powerpoint presentation on public relation
Powerpoint presentation on public relationPowerpoint presentation on public relation
Powerpoint presentation on public relationBaba Servers
 
Internal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohInternal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohStar Lyngdoh
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations TheoryBrett Atwood
 
Public Relations History
Public Relations HistoryPublic Relations History
Public Relations Historychiragkiron
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sectorService_supportAssignment
 
Public relations
Public relationsPublic relations
Public relationsStudent
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public RelationAamir Ayub
 
Image and Reputation 2009
Image  and Reputation 2009Image  and Reputation 2009
Image and Reputation 2009David Phillips
 

Mais procurados (20)

Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relations
 
Corporate communications
Corporate communicationsCorporate communications
Corporate communications
 
Public relations
Public relationsPublic relations
Public relations
 
how does public relation helps?
how does public relation helps?how does public relation helps?
how does public relation helps?
 
PR Campaign
PR CampaignPR Campaign
PR Campaign
 
Public relation ppt
Public relation ppt Public relation ppt
Public relation ppt
 
Meaning and definition of public relation
Meaning   and  definition  of  public  relationMeaning   and  definition  of  public  relation
Meaning and definition of public relation
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public Relations
 
Powerpoint presentation on public relation
Powerpoint presentation on public relationPowerpoint presentation on public relation
Powerpoint presentation on public relation
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
PR
PRPR
PR
 
Internal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star LyngdohInternal and External publics of Public Relations by Shaining Star Lyngdoh
Internal and External publics of Public Relations by Shaining Star Lyngdoh
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations Theory
 
Public Relations History
Public Relations HistoryPublic Relations History
Public Relations History
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sector
 
Public relations
Public relationsPublic relations
Public relations
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relations
 
Practice of Public Relation
Practice of Public RelationPractice of Public Relation
Practice of Public Relation
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public Relation
 
Image and Reputation 2009
Image  and Reputation 2009Image  and Reputation 2009
Image and Reputation 2009
 

Destaque

Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public RelationsHousefull1234567890
 
TV News Newsgathering
TV News NewsgatheringTV News Newsgathering
TV News Newsgatheringjonsaward
 
Public relations objectives and strategies
Public relations objectives and strategiesPublic relations objectives and strategies
Public relations objectives and strategiesBradley Gangnon
 
Newsgathering and writing process
Newsgathering and writing processNewsgathering and writing process
Newsgathering and writing processReaz Mahmood
 
Goals, Objectives, Strategies and Tactics
Goals, Objectives, Strategies and TacticsGoals, Objectives, Strategies and Tactics
Goals, Objectives, Strategies and TacticsPatrick Powers
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PRravneet999
 
Public relations introduction
Public relations introductionPublic relations introduction
Public relations introductionphaneendra u
 
Examples of function of management
Examples of function of managementExamples of function of management
Examples of function of managementbabyreid1
 
Critical Thinking
Critical ThinkingCritical Thinking
Critical Thinkingohassta
 
Critical thinking powerpoint
Critical thinking powerpointCritical thinking powerpoint
Critical thinking powerpointBarbara Bali
 

Destaque (10)

Different Tools of Public Relations
Different Tools of Public RelationsDifferent Tools of Public Relations
Different Tools of Public Relations
 
TV News Newsgathering
TV News NewsgatheringTV News Newsgathering
TV News Newsgathering
 
Public relations objectives and strategies
Public relations objectives and strategiesPublic relations objectives and strategies
Public relations objectives and strategies
 
Newsgathering and writing process
Newsgathering and writing processNewsgathering and writing process
Newsgathering and writing process
 
Goals, Objectives, Strategies and Tactics
Goals, Objectives, Strategies and TacticsGoals, Objectives, Strategies and Tactics
Goals, Objectives, Strategies and Tactics
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PR
 
Public relations introduction
Public relations introductionPublic relations introduction
Public relations introduction
 
Examples of function of management
Examples of function of managementExamples of function of management
Examples of function of management
 
Critical Thinking
Critical ThinkingCritical Thinking
Critical Thinking
 
Critical thinking powerpoint
Critical thinking powerpointCritical thinking powerpoint
Critical thinking powerpoint
 

Semelhante a Public relation.ppt

Direct marketing and public relation
Direct marketing and public relationDirect marketing and public relation
Direct marketing and public relationdeepu2000
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Abdul Jawad Chaudhry
 
how to organize public relations
how to organize public relationshow to organize public relations
how to organize public relationsHassan Iddy Melles
 
Public relation
Public relationPublic relation
Public relationAnuj Usare
 
PR and its role in communicating corporate social responsibilities
PR and its role in communicating corporate social responsibilitiesPR and its role in communicating corporate social responsibilities
PR and its role in communicating corporate social responsibilitiesRaja Sarkar
 
Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Kane Hopkins
 
human relations development and training
human relations development and traininghuman relations development and training
human relations development and trainingSrishtiSingh137
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relationssaurav kishor
 
PR Process: RACE Model
PR Process: RACE Model PR Process: RACE Model
PR Process: RACE Model TejKumarDaram
 
Role Of Public Relations In Ngo Management
Role Of Public Relations In Ngo ManagementRole Of Public Relations In Ngo Management
Role Of Public Relations In Ngo Managementharshalsk
 
Media Mix and Public Relations
Media Mix and Public RelationsMedia Mix and Public Relations
Media Mix and Public RelationsPranav Khullar
 

Semelhante a Public relation.ppt (20)

Public Relation
Public RelationPublic Relation
Public Relation
 
Direct marketing and public relation
Direct marketing and public relationDirect marketing and public relation
Direct marketing and public relation
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)
 
Public relations
Public relationsPublic relations
Public relations
 
how to organize public relations
how to organize public relationshow to organize public relations
how to organize public relations
 
Public relation
Public relationPublic relation
Public relation
 
PR and its role in communicating corporate social responsibilities
PR and its role in communicating corporate social responsibilitiesPR and its role in communicating corporate social responsibilities
PR and its role in communicating corporate social responsibilities
 
Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1
 
Public relations
Public relationsPublic relations
Public relations
 
Prm
PrmPrm
Prm
 
human relations development and training
human relations development and traininghuman relations development and training
human relations development and training
 
PR AS PROCESS .pdf
PR AS PROCESS .pdfPR AS PROCESS .pdf
PR AS PROCESS .pdf
 
Corporate public relations
Corporate public relationsCorporate public relations
Corporate public relations
 
PR Process: RACE Model
PR Process: RACE Model PR Process: RACE Model
PR Process: RACE Model
 
Praudit
PrauditPraudit
Praudit
 
PR management (ngm)
PR management (ngm)PR management (ngm)
PR management (ngm)
 
PR management(ngm)
PR management(ngm)PR management(ngm)
PR management(ngm)
 
Role Of Public Relations In Ngo Management
Role Of Public Relations In Ngo ManagementRole Of Public Relations In Ngo Management
Role Of Public Relations In Ngo Management
 
Pr by baraka
Pr by barakaPr by baraka
Pr by baraka
 
Media Mix and Public Relations
Media Mix and Public RelationsMedia Mix and Public Relations
Media Mix and Public Relations
 

Último

The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfdogden2
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxDhatriParmar
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024bsellato
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxDr. Santhosh Kumar. N
 
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...Marlene Maheu
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptBanaras Hindu University
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...Nguyen Thanh Tu Collection
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfSumit Tiwari
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxDhatriParmar
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsStella Lee
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptxGOWSIKRAJA PALANISAMY
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...gdgsurrey
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxHimansu10
 

Último (20)

The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdf
 
ANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research MethodologyANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research Methodology
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
Riti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptxRiti theory by Vamana Indian poetics.pptx
Riti theory by Vamana Indian poetics.pptx
 
Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024Awards Presentation 2024 - March 12 2024
Awards Presentation 2024 - March 12 2024
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
 
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
2024 March 11, Telehealth Billing- Current Telehealth CPT Codes & Telehealth ...
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.ppt
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
 
Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdf
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
Problems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard DeviationProblems on Mean,Mode,Median Standard Deviation
Problems on Mean,Mode,Median Standard Deviation
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptx
 
AI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace ApplicationsAI Uses and Misuses: Academic and Workplace Applications
AI Uses and Misuses: Academic and Workplace Applications
 
Least Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research MethodologyLeast Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research Methodology
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptx
 
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
Certification Study Group - Professional ML Engineer Session 3 (Machine Learn...
 
Plant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptxPlant Tissue culture., Plasticity, Totipotency, pptx
Plant Tissue culture., Plasticity, Totipotency, pptx
 

Public relation.ppt

  • 1. PUBLIC RELATION Kashish Gupta BJMC 4th semester ENROLLMENT No.- MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
  • 2. WHAT IS PUBLIC RELATION? "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. "
  • 3. NATURE Public relations is the art and science of managing communication between an organization and its key constituents to build, manage, and sustain its positive image.
  • 4. PUBLIC RELATION INVOLVES- 1. Evaluation of public attitudes and opinions. 2. Formulation and implementation of an organization's procedures and policy regarding communication with its publics. 3. Coordination of communications programs. 4. Developing rapport and good-will through a two way communication process. 5. Fostering a positive relationship between an organization and its public constituents.
  • 5. OBJECTIVE •Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. • The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. • Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
  • 6. •It provides relevant information on planning technical and organizational developments, inventions and their potential utilization, etc. •The scope of public relation is wide and also include political field. Entrepreneurs, teachers, political leaders, social workers, religions, leaders are all involved in public relations day in and day out. •In business public relation is tool of management like marketing, production and finance. It is investing and creating asset for an organization which is finally reflected in improved performance profitability, and growth of the organization.
  • 7. SCOPE •Public relation is a window of the corporation through which management can monitor external changes • We find regular conflicts between employer-employee consumer-manufacturer, management- shareholders, citizens-government and so on due to misconception and misunderstandings. These are generally the major challenges where public relation practitioners can play a crucial role. They should get to know the psychology of the public mind and acquire skill in solving and also avoiding such conflicts
  • 8. Other public relations activities include: •Publicity events •Books and other writings •Collateral literature, both offline and online •Direct communication •Blogs •Social media and social networks
  • 9. FUNCTIONS 1. Community Relations- Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So, clearly, one of the major functions of public relations is to bridge the business/community gap. When organizations support activities and programs that improve quality of life in their communities their image and reputation will be enhanced.
  • 10. 2. Employee Relations- The most important resource that a company has are its employees and the customer service they provide. The functions of public relations in regards to the company’s employees is the maintenance of employee goodwill. The image and reputation of a company among its employees is also another responsibility of public relations in its function of employee relations.
  • 11. 3. Product Public Relations- •When new products are introduced to the market the role that public relations plays is crucial for creating awareness and differentiating the product in the public’s eyes from other similar products. When existing products need a push public relations is often called on the improve product visibility.
  • 12. 4. Financial Relations- This function involves communication with the wide variety of individuals and groups that the company deals with in the course of its operations. This includes the stockholders and investors but is not limited to them. Financial analysts and potential investors have to be informed about the company’s finances. A well planned and executed financial relations campaign can increase the value of the company’s stock because of improved image and reputation. This improved image can also make it easier to gather additional capital.