1. Communication brief
Pratik Kashikar

2. Subject Area
• News show

3. Specific Topic
• Audio-Visual format
• 30 minutes special news show
• It covers all the major (selected) news
happened during the month.

4. Target Audience
• Gujarati news viewers.

5. Operational Definition
• To create special news show on special news
item, various news will be gathered during a
month.
• Will create a creative news show which will
attract the viewers of general news bulletin.

6. Objectives
• To inform people in better way, what
happened during one month in Gujarat.

7. Measurable Outcome
• T.R.P

8. Background Information
• Every news channel’s annual news summary
program
• Doordarshan weekly news program
• Newspapers annual summary

9. Existing situation
• Open market
• Currently, neither of the regional news
channel produces this kind of special news
shows which covers events of month.

10. Content Input
• Will try to cover major beats of our field.
• Anchoring
• Piece to camera
• Interviews

11. Take off point
• Program logo
• Anchor Introduction
• News flash

12. Desirable situation
• Gain maximum T.R.P. in next six month

13. Language
• Gujarati

14. Format
• Audio-Visual

15. Approach & Treatment
• Where ever there will be a necessary of
audience participation for the news story will
conduct a participatory approach or else non
participatory approach.
• after a specific time, will conduct a
participatory approach for the betterment of
content being deliver to the viewer so as to
give the best treatment to the audince.

16. Duration
• Around 30 minutes.