Marketing strategy of Food Panda

1. MARKETING STRATEGY
BY - ANCHAL KASAT
POOJA TRIVEDI
PUJA SHARMA
FOOD PANDA

2. Partnership
O Uber gives travellers a free ride up to Rs 500
and 50% off coupons on Food panda orders.
O Food panda will tie up With IRCTC to Pilot Food
Delivery Scheme.
O Food Panda India partners with McDonalds for
online delivery.
O It has tied up with many restaurants

3. Social Media Review
O Designing a weekly content bucket plan(1 post
per day) – for Facebook, Twitter and Instagram.
O One small campaign every month (running for 3-
4 days) (could be a contest, event etc)
O One big campaign every three months (running
for around a week)-could be on festivals (Diwali,
holi, Eid, IPL, Worldcup etc.)
O A social media team for increasing customers
engagement (replying to messages instantly)- for
every post a Thank You reply could be done to
customers.

4. Marketing Plan
O Food panda India is offering outstanding service
in 100+ cities in India.
O Cuisine ordering through this site is simplest.
O Site is well designed and communicate with
every user.
O As a silly advantage, Food Panda remembers
your previous order addresses so you dont have
to type in the same boring stuff back in every
time you order.

5. Success Story
O THE START, Foodpanda was launched in March
2012 in Singapore by Ralf Wenzel and Ben
Bauer.
O SERIES A FUNDING - $20 MILLION, Foodpanda
raised $20 million in funding from Investment
AB Kinnevik, Phenomen Ventures and Rocket
Internet in April 2013.
O FOODPANDA ACQUIRED MEXICO BASED
COMPANIES, Foodpanda acquired the Mexican
food delivery businesses PedidosYa, SeMeAntoja
and Superantojo.

6. O FOODPANDA ACQUIRED JUST EAT INDIA,
Foodpanda acquired Just Eat India thereby
expanding its market leadership in one of the
biggest food delivery markets in the world.
O LAUNCHED PREMIUM DELIVERY SERVICE,
FoodPanda launched premium delivery service
in Singapore.
O HIRED PERCEPT/H AS A CREATIVE AGENCY,
Percept/H, the flagship advertising agency of
Percept Limited bagged the account of
foodpanda.