Business Intelligence Dr. Jorge Ramírez Medina AD4026 Sesión 03

1. Lecture 03
Intelligence Sources

2. Dr. Jorge Ramírez Medina
Quizz

3. Dr. Jorge Ramírez Medina
Intelligence stands for?
Intelligence as a process.
A means by which certain types of information are required and requested, collected, analyzed, and
disseminated, and as the way in which certain types of covert action are conceived and conducted.
Source: Mark Lowenthal's 2006 book, Intelligence:From Secrets to Policy

4. Dr. Jorge Ramírez Medina
Intelligence stands for?
Intelligence as a product.
A knowledge product resulting from analyses and intelligence operations themselves.
Source: Mark Lowenthal's 2006 book, Intelligence:From Secrets to Policy

5. Dr. Jorge Ramírez Medina
Intelligence stands for?
Intelligence as an organization.
Entities that carry out various functions for Intelligence.
Source: Mark Lowenthal's 2006 book, Intelligence:From Secrets to Policy

6. Dr. Jorge Ramírez Medina
Intelligence stands for?
Intelligence is information that meets the stated or understood needs of policy makers, and has been
collected, processed, and narrowed to meet those needs.
It can be said that all intelligence is information; not all information is intelligence.

7. Dr. Jorge Ramírez Medina
The Elements of Intelligence
According to the type of activity involved, intelligence can be divided into four parts, often referred to
as the "elements of intelligence":
1. collection,
2. analysis,
3. dissemination, and
4. covert action.
Data ETL
Data Warehousing
Analytic Engine
Presentation

8. Dr. Jorge Ramírez Medina
The Elements of Intelligence
Collection:
Collection refers to the gathering of raw data, through technical means, exploitation of "open sources"
or in any other manner.
There are four basic intelligence sources, or collection disciplines:
1. Human-Source Intelligence (HUMINT)
2. Signals Intelligence (SIGINT)
3. Open-Source Intelligence (OSINT)
4. Geospatial Intelligence (GEOINT)
Source: John A. Dutton e-EDUCACION Institue. Vailable at https://courseware.e-education.psu.edu/courses/bootcamp/lo07/01.html

9. Dr. Jorge Ramírez Medina
The Elements of Intelligence
1. Human-Source Intelligence (HUMINT)
Consists of information obtained from individuals who
know, or have access to, sensitive information that has implications for companies’ interests.
Source: John A. Dutton e-EDUCACION Institue. Vailable at https://courseware.e-education.psu.edu/courses/bootcamp/lo07/01.html

10. Dr. Jorge Ramírez Medina
The Elements of Intelligence
2. Signals Intelligence (SIGINT).
Signals intelligence is derived from signal intercepts comprising — however transmitted — either
individually or in combination:
• all communications intelligence (COMINT)
• electronic intelligence (ELINT)
• foreign instrumentation signals intelligence (FISINT)
Source: John A. Dutton e-EDUCACION Institue. Vailable at https://courseware.e-education.psu.edu/courses/bootcamp/lo07/01.html

11. Dr. Jorge Ramírez Medina
The Elements of Intelligence
4. Open-Source Intelligence (OSINT).
Is publicly available information appearing in print or electronic form including radio, television,
newspapers, journals, the Internet, commercial databases, and videos, graphics, and drawings.
Source: John A. Dutton e-EDUCACION Institue. Vailable at https://courseware.e-education.psu.edu/courses/bootcamp/lo07/01.html

12. Dr. Jorge Ramírez Medina
Another history

13. Dr. Jorge Ramírez Medina
“The” motion

14. Dr. Jorge Ramírez Medina
Your Majesty the cinema

15. Dr. Jorge Ramírez Medina
A spectacular appearance

16. Dr. Jorge Ramírez Medina
The TV

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TV Industry

18. Dr. Jorge Ramírez Medina
Nowadays

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TV Industry

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TV subscriptions are decreasing

21. Dr. Jorge Ramírez Medina
The disruptive impact
of online-video

22. Dr. Jorge Ramírez Medina
The Digital Imperative

23. Dr. Jorge Ramírez Medina
Team Work
• Prototype your strategy
• Disrupt your Business
• New bikes ideas and designs
• Improve Customers relationships or Brand recognition using technology
• Digitize the core business
• Marketing, Manufacturing, Back Office processes
• Create Value from Data
• How leverage data?, what data?. Specify revenues.
• Create ecosystem
• The value chain

24. Dr. Jorge Ramírez Medina
Demo; Power BI Microsoft

25. Dr. Jorge Ramírez Medina
End of session