This slide deck contains the most important figures from my keynote speech at the CIO Strategy Summit in Surfers Paradise, at the Gold Coast, Australia on 28 August 2012. See video here: http://www.youtube.com/watch?v=aFTfklrEOvA

1. ENTERPRISE
SOCIAL
NETWORKING
ADOPTION
DR KAI RIEMER
THE UNIVERSITY OF SYDNEY
BUSINESS SCHOOL

2. “ESN roll-out
“Facebook in is too hard
my company? and messy”
Are you “Not sure what
serious?” to use it for
(benefits?)”
“Can’t “Typical
measure it, solution looking
won’t do it!” for a problem!”
“Social has “Procrasti-
no place in nation and
business” time wasting”
UNCERTAINTY & MISCONCEPTIONS

3. {Social Network Emergence Process - SNEP model © Riemer et al. 2012, The University of Sydney}
Start-up Neglect Excitement Productivity
Risk of Engage- Critical
Total user number
failure ment mass
Can’t do
without!
How do I
cope?
What’s
appropriate?
It’s useful, try
it!
Increase in productivity.
Widening gap signifies
Message count
That’s All messages
interesting!
How does it
What’s Self-referential
work?
that? I’ve seen
better!
t
THE UNIVERSITY OF SYDNEY
BUSINESS SCHOOL
SNEP
SOCIAL NETWORK
DR KAI RIEMER
EMERGENCE PROCESS

4. 100%
90%
Distribution of message types over time
Proportion of self-referential message types
80%
70%
60%
50%
40%
30%
20%
10%
0%
Sep-Dec Jan Feb Mar Apr May
diffusion 4 7 55 156 52 140
norming 4 9 16 126 91 61
use 8 16 44 229 118 179
comparison 27 16 46 90 14 25
functionality 29 15 108 178 103 88
THE UNIVERSITY OF SYDNEY
BUSINESS SCHOOL
CONVERSATIONS CHANGE:
FROM TALK ABOUT THE TECHNOLOGY
DR KAI RIEMER
TO SHARING PRODUCTIVE USE CASES

5. ENTERPRISE PROJECT WORK GROUP
DISCUSSIONS &
CONVERSATIONS
PROBLEM-SOLVING
CONTEXT STATUS UPDATES
EVENT NOTIFICATIONS
PROVIDE USEFUL INPUT
TASK COORDINATION
DECISION-MAKING
MEETING COORDINATION
IDEA GENERATION
INFORMAL COMMUNICATION
THE UNIVERSITY OF SYDNEY > 40% • Large Enterprise • Mid-sized teams • Small teams
BUSINESS SCHOOL • Context building • Context building • Main work tool
20-40% • Networking • Coordination • Knowledge work
• Crowdsourcing • Alignment • Micro-coordination
10-20%
5-10%
DR KAI RIEMER < 5% CONTEXTUAL USE CASE PROFILES
of messages

6. • Coaching: „Nudge‟ people in the right direction
Individual • Mentoring: Reverse Mentoring to „onboard‟ older employees.
• Promoting: People who take ownership of the initiative
Group (e.g. “Yambassadors”)
• Use Case Development: Use cases need to be developed in context
• Policy-making: Simple, but crystal clear policies about what is appropriate
Organisation and what not (to reduce barriers to engagement)
• Management buy-in: Legitimise ESN through management participation
• Community management: Dedicated community managers look after the
Social social networking space
Network • Cultivation: “Leadership in use” by setting positive examples
THE UNIVERSITY OF SYDNEY
BUSINESS SCHOOL
DR KAI RIEMER
MANAGING THE ESN ADOPTION PROCESS

7. THE UNIVERSITY OF SYDNEY
BUSINESS SCHOOL
DR KAI RIEMER
IT MANAGEMENT PAIN POINTS