1. Enabling the Seamless
Shopping Experience
Retail Solutions Global Business Unit
Printing and Personal Systems Group
Ray Carlin / January 14th, 2013
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2. Who is HP in Retail
Increasing Market Growth
• #1 Global IT Vendor for Retail (IDC)
• #2 Global POS shipments (2010/2011 IHL)
• 90 of the world’s top 100 retailers are HP clients
• Frost & Sullivan 2012 POS Portfolio Strategy
Award
Retail Solutions Business Unit
provides
• POS Systems
• Digital Signage
• Self-Service
• Mobile POS
2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

3. Key Global Trends Driving Retail
Consumer Industry Technology
• Time-starved • Globalization, consolidation & • Mobile Consumer and
• Digitally-enabled & format-blurring Associate Technologies
empowered • Growing interest mobility, • Interactive Digital Touch
• Less loyal self-service & digital solutions Points
• Demanding a better and more • Struggling to deliver a • Cloud-Based Architectures for
value-driven experience differentiated, Omni-channel POS and Servers
experience • Integration, Security &
• Relentless push to increase Manageability
operational efficiency &
optimise technology
3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4. What it all means to the Retailer?
Retailers must…
• Move to a more flexible store platform that can
accommodate new technologies
• Recognize the need to raise the bar in terms
of using technology to better serve the
customer
• Improve their In-store connection and
integration of mobile and web channels
4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5. The HP Omni-Channel Ecosystem Initiative
Two industry leaders with a shared vision
and mission of developing the omni-
channel ecosystem
Retail Platform & Services Retail Technology
Comprehensive store to Vested stakeholder, evangelist
enterprise, HW and services and trusted advisor, committed to
portfolio. Open, affordable, retail developing best in class platform
technology backed by the world’s technology to support omni-
largest technology company channel
Creating partnerships across 4 key elements
that enable sustainable omni-channel
5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6. HP’s Seamless Store Experience
Re-thinking the touch points
Interactive digital touch points
Consumer & associate Fixed Interactive POS Interactive Self-service Mobile
Smart phones & tablets POS displays digital signage kiosks POS
Point of service exists across all the touch points in the store Desired customer experience redefines touch point function
In-store shopper interaction can be delivered by any digital touch point
6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7. HP Point-of-Sale Solutions
Mobile All-in One Modular
HP ElitePad 900 RP7 RP5 RP3
• Enterprise-ready w/ • Touch-enabled, high • Multi-purpose platform • Single purpose platform
Microsoft Windows 8 performance all-in-one • High-performance Intel • Value- driven POS
• 10.1” multi-touch display • Sleek, compact form processors system
• Under 1.5 lbs factor • Advanced remote • Space-saving footprint
• Enterprise accessories • Flexible configurations manageability
capabilities
7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8. HP Digital Signage Solutions
Striking signage to engage and inform
LD4210 and LD4730 and LD4220TM and
LD 4710 LD4730G LD4720TM
• Thin bezels • Micro bezel design, less than • Integrated interactive
• Embedded HP media sign 4mm multi-touch
player technology • HP Dreamcolor calibration • Embedded HP media sign
• Centralized command and solution player technology
control software • LD4730G with integrated • Centralized command and
corning ® gorilla glass ® control software
8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9. HP Digital Signage Player Solutions
T610 Thin Player Elite 8300 USDT Player RP5800 Digital
• Competitive offering vs. small • Power in a small package Signage Edition
industrial PCs • Capable of driving complex • Versatility and durability
• Small and thin – facilitates content and interactivity • Capable of driving highly complex
mounting behind display • Good fit for kiosks content to multiple screens
• Low cost • Targeted use cases: Omni-channel • Retail hardening and long lifecycle
• Targeted use cases: Menu touchpoints, wayfinder/digital • Targeted use cases: Omni-channel
boards, digital concierge, digital touchpoints, menu boards and
ambiance, promotional ambiance, promotional promotional merchandising (to
merchandising merchandising multiple screens), video walls
9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10. “Make it matter” – HP Seamless Shopping Experience
Store performance and technology enablers
Deliver compelling in-aisle Maximize front end
promotions productivity
Digital Signage POS & Self-Checkout
Create personalized Improve store management
shopping experience effectiveness
Self-Service Mobile Manager Tablet
10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.