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social media workshop
      March 8th, 2012
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
"Why we trust people is
the same; it's only the
ways we come to be
trusted that have been
changing, and that's
because communication
has been changing."
social media and business-to-business
The Opportunity

While Wild Water Kingdom –
Canada’s largest water park –
had an existing Facebook and
Twitter profile, we saw the
opportunity to grow its
audience, to improve
engagement with these
communities and to build
better awareness of the park’s
features to their existing and
new audience base.
The Solution

We had 3 short summer
months to quickly revamp
the Wild Water Kingdom
Twitter profile, develop a
handful of custom pages
on the Wild Water
Kingdom Facebook Page,
develop and execute daily
content programming and
identify and connect with
key influencers.
The Results

                                     Despite the short
New Facebook Page Likes: 1, 409      program timeframe and
Facebook Page Post Views: 611, 196   minimal integration of
Facebook Page Post Feedback 1, 306   other ongoing media and
                                     marketing programs, our
                                     ongoing social media
                                     marketing and
                                     community management
                                     resulted in a larger
                                     community size, an
                                     engaged community, an
                                     increase in online
                                     mentions and positive
                                     brand sentiment.
social media and business-to-business
Palomino - WebPal

● Identified, sourced and effectively build relationships with relevant
  influencers in WebPal’s product sector.
● Developed engaging and relevant content and encouraged
  conversation amongst influencers.
● Created both static and interactive relevant messaging and content
  on an ongoing basis.
● Developed and published long form content on WebPal’s online
  property positioning them as an industry leader and reliable resource
  for information.

● Results include the following:
  ○ Social Channels are responsible for 20% of the referral traffic to
     webpal.net
  ○ Blog responsible for 37% of total views on webpal.net
social media and business-to-business
social media and business-to-business
Mining for Talent with Social Media




http://marscommons.marsdd.com/social-media-and-business/barrick-gold
Global War for Talent

"LinkedIn let's us build a network in a short period of time in a
very targeted way versus searching through hundreds of
resumes." - Tania Craig

Develop relationships with highly skilled people

Gold LinkedIn Career Page
LinkedIn Recruitment Ads
LinkedIn Job Slots
LinkedIn Recuiter

10% of the new hires in Toronto office have been from
LinkedIn.
social media and business-to-business
New Facebook Timeline for Brands:
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business

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social media and business-to-business

  • 1. social media workshop March 8th, 2012
  • 12. "Why we trust people is the same; it's only the ways we come to be trusted that have been changing, and that's because communication has been changing."
  • 14. The Opportunity While Wild Water Kingdom – Canada’s largest water park – had an existing Facebook and Twitter profile, we saw the opportunity to grow its audience, to improve engagement with these communities and to build better awareness of the park’s features to their existing and new audience base.
  • 15. The Solution We had 3 short summer months to quickly revamp the Wild Water Kingdom Twitter profile, develop a handful of custom pages on the Wild Water Kingdom Facebook Page, develop and execute daily content programming and identify and connect with key influencers.
  • 16. The Results Despite the short New Facebook Page Likes: 1, 409 program timeframe and Facebook Page Post Views: 611, 196 minimal integration of Facebook Page Post Feedback 1, 306 other ongoing media and marketing programs, our ongoing social media marketing and community management resulted in a larger community size, an engaged community, an increase in online mentions and positive brand sentiment.
  • 18. Palomino - WebPal ● Identified, sourced and effectively build relationships with relevant influencers in WebPal’s product sector. ● Developed engaging and relevant content and encouraged conversation amongst influencers. ● Created both static and interactive relevant messaging and content on an ongoing basis. ● Developed and published long form content on WebPal’s online property positioning them as an industry leader and reliable resource for information. ● Results include the following: ○ Social Channels are responsible for 20% of the referral traffic to webpal.net ○ Blog responsible for 37% of total views on webpal.net
  • 21. Mining for Talent with Social Media http://marscommons.marsdd.com/social-media-and-business/barrick-gold
  • 22. Global War for Talent "LinkedIn let's us build a network in a short period of time in a very targeted way versus searching through hundreds of resumes." - Tania Craig Develop relationships with highly skilled people Gold LinkedIn Career Page LinkedIn Recruitment Ads LinkedIn Job Slots LinkedIn Recuiter 10% of the new hires in Toronto office have been from LinkedIn.
  • 24. New Facebook Timeline for Brands: