1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation of Natural Build Environments (FNBE)
Introduction to Business [BUSF0103]
Final Project: Charity Drive Event
Group members: LokeChing Yan
Karen Kong Chai Ni
Lily Then
Mak Mun Choon
(0314657)
(0315480)
(0313973)
(0314928)
Lecturer: Chang JauHo
1

2. Table of Content
Title
Page
Executive Summary
Objectives
3
4
Target Market
Competition Analysis
5
6
Product and Packaging
Pricing
7
8
Promotion
9
Sponsors
Distribution
10
11
Green Measures
Human Resource Planning
12
13
Evaluation of Results
Appendix
14-15
16-18
2

3. Executive Summary
In this Business module, students are required to learn about business
management or product marketing through the project given in charity drive.
Students are required to do analysis about the products which they plan to sell in
the charity with a better understanding of the customers which they want to
target.
Thus, after a few discussions, we have planned to sell different types of
products such as T-shirts, couple shirts, rings and dolls. Moreover, we also do
donation box to encourage more peopleto donate as well as collecting as the
fundraising for the charity donation. The total amount of the money that we
collect from the charity will be donated to the Tzu Chi.
At last, we get the opportunity to learn the business management and product
marketing through the project and this helps us to explore more about the
business industry through the selling process in the charity drive.
3

4. Objectives
The aim of this project is to encourage students to think creatively and
strategically in the course of starting and running a business. Besides, students
can understand the roles of human resources management, marketing,
operations and finance in business. Thus, students can understand the social and
ethical responsibilities of a business through the process of managing the
business.
The organization that we have chosen to donate all the funds collected from the
charity drive is the Tzu Chi. We chooseto support this organization because it
receives charity donation to help those family with financial problems,
orphanages and old folks homes that need food supplies, medical or financial
supports. Our target amount for the donation through the sales units, sponsors
and also donation collection is about RM1500.
Youtube Link:
http://youtu.be/I-kWdOYAnk4
4

5. Target Market
Our targeted customers for this project are students, couples and working adults.
As the valentine day is at the last day of our charity drive, we plan to sell the
couple rings, shirts and dolls in order to promote our products with a better
pricing and also sell it easier to a wide range of people as the valentine’s gift.
In the charity drive, the products that we sell are more to collect extra funds for
the donation and thus, the pricing of the products are fixed to the suitability of
the spending of people to possess the products which we sell.
5

6. Competition Analysis
Competitors:
Kelvin’s Group – Main product is Clothes
Preston’s Group – Main products are T-shirts and Caps
Strengths of competitors:
Kelvin’s Group - Group members very active, eloquent and have strong
ability to sell their products
Preston’s Group - The choices of the clothes and caps are diversify
Vulnerabilities of competitors:
Kelvin’s Group - The color of the T-shirts are limited (white color). Most
customers prefer the black color T-shirts and it cannot
achievedcustomer’s needs . The size of T-shirts also
limited(not enough size) and the yo-yo is not accepted
well by the public.
Preston’s Group - The price of the T-shirts are expensive. The amount
and choices of other products such as caps and instant
noodles are limited.
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7. Product and Packaging
As the valentine day is around our charity drive, we plan to sell the products for
customers as their valentine gift. Thus, the products that we have chosen are
couple T-shirts, rings and dolls.
Couple T-shirts
Most people who are in relationship like to wear couple T-shirt and in the
coming of valentine day, this can be suitable for those people who are in the
relationship.
Couple Rings
People who are in relationship loves to stay together and the ring as valentine
gift represent the ever lasting relationship.
Dolls
This product can be sold as representing not only the valentine’s gift and also
the gift for the children.
The features and benefits of the products are representing as the valentine gift
with unique packaging and the pricing of the products are compatible to the
market.
The Products are packaged with the chosen unique gift paper and this attracts
the customers to look for our products more because it looks unique in the
market and the price of the products are much more compatible to the spending
of the customers to buy them for the charity donation.
Youtube Link:
http://www.youtube.com/watch?v=JwV30FVhTio&feature=youtu.be
7

8. Pricing
Product’s unit selling price
Couple T-shirts - RM 50 per pair / RM 20 per piece
Couple Rings - RM 50 per pair / RM 36 per ring
Dolls - RM 20 – RM 30
Products’ unit cost price
Couple T-shirts – RM 15
Couple Rings - RM 10
Dolls – RM 5
We have the limited unique T-shirt design and the dolls are most welcomed by
the people. Thus, the pricing of the product can be increased due to the demand
of customers by double or triple of the cost price depending the quality the of
dolls with unique paper chosen for packaging.
The strategies that we use to sell our products faster are giving a compatible
price through selling the products in pairs and we ensure the quality of the
products is suitable to the price given to customers.
8

9. Promotion
The main marketing message that we bring to the public is “Help the
unfortunates”.
The 2 main tools for us promoting the products are through the telephone calls
and face to face conversations. As we find the face to face conversations help to
sell the products better and it gives instant feedback towards the quality and the
pricing of the products sold. In addition, the tools are chosen to help in
supporting the “Go Green” activity.
Facebook Page: @Charity Donation
Youtube Link
http://youtu.be/2odv40pnjh8
9

10. Sponsors
We have approached to several sponsorships from our family members,
relatives and factory. Thus, we got a sponsorship from one of our member’s
family. The family is running individual business and we have the products
supplied by the family individual business. It is the cause of the last minute
changes in our group members and we have the family individual business to
support us with the products needed. We approach with our product supplier
through the face to face meetings.
10

11. Distribution
The products are collected to be stored at one of our member’s house and they
are delivered to lakeside campus by car in the morning when everyone starts to
setting up the booth location. Through the products selling during the charity,
we bring all the products stocks along in order to ensure that we give the best
service to the customers instantly when they do payment, we give out the
products at time.
We design the donation box in order to bring the awareness of the charity
activity and also to get more people to donate. Moreover, we reach more
customers effectively through the promotion and the unique packaging of our
products in order to show the quality of our products with the compatible
pricing given is most suitable for the customers spending.
We do products selling only in near location because we need to avoid the time
taking for the products shipping and other extra service charges needed in order
to make sure our products can be safely reach out to the customers.
11

12. Green Measures
Our chosen products are made in an environmentally conscious manner in order
to eliminate the hazardous effects to the environment. The product packaging is
not environmentally friendly but it can be reused as recycle. We manage the
product’s wastes by sending them to the recycle bin and face to face
conversation selling method is used to reduce the consumption of resources like
electricity, paper, water and more when running the event.
12

13. Human Resource Planning
Stefan Loke
( Project Manager )
Lily
( Advertising Executive )
Mak
( Sales Executives )
Karen
( Accountant )
Responsibilities of Group members:
Stefan - Manage the the process the plan and give an instruction to us
Lily
- Advertise our products through Facebook pages, media, poster and
others
Mak
- Promote the products by using some strategies such as promotion or
give discount to customers
Karen - Calculate profit and loss in this project
13

14. Evaluation of Results
Business Charity Drive
P&L Statement for the year ended 30st June 2014
$
$
$
Revenue
Sales
800
Less: Cost of Goods Sold
(542)
Gross Profit
258
Add: Donation
350
Sponsor
908
Adjusted Gross Profit
1516
Less: Expenses
General Expenses
(12)
Printing Expenses
(3)
Total Operating Expenses
(15)
Net Profit/(Loss)
1501
14

15. In the end of the project, we manage to accomplish the task by reaching the
target which we have planned at first before the day starting of the charity event.
What we have done wrong is we do not have much time on the analysis of
knowing which products are the most suitable and most welcomed by the
people because the couple T-shirt which we were selling in the charity event at
the lakeside campus do not really meet the suitability as they cannot try the Tshirt at the public according to their size. Thus, it did not show the most
suitability for the people at lakeside campus although it is still managed to sell
out to some of the people.
On the other hand, the doll is the product that we have done the right choice to
sell in the charity event because of the valentine day is around the week of the
charity drive and thus, this product shows the best welcomed for most people.
In addition, the unique paper packaging which we have chosen also helps to
enhance the selling of product as well as the compatible pricing offer to the
customer.
Concluded, even this project is difficult for us to achieve the goal, but we still
learned a lot and have so much fun from this project.
Individual Reflection Video
Loke: http://youtu.be/L1OjoFSMX3c
Karen:http://www.youtube.com/watch?v=Cb7YRAzrIyQ&feature=youtu.be
Mark: http://youtu.be/OJAX840AFq8
Lily: http://youtu.be/jwIdbCLLg0Q
15

16. Appendix
Dolls from the supplier
Rings
Dolls with unique paper packaging
Rings with packaging box
Unique Designed Couple T-shirt
16

17. Receipt Book with the Sales Record
The Product Selling at the Charity Booth
Family Individual Business Product Supplier
17

18. The Visit to the Tzu Chi Charity Organization for the Donation
The Charity Donation Receipt from Tzu Chi
18