My presentation from #GLEE2013 about social media, customer service and foodservice. Also a sneaky peak at the name of my new book #FoodPorn which will be published summer 2014.

1. Foodservice: Protecting Your Online
Reputation
@DigitalBlonde

2. “Some of the best moments in life
happen around a table when we are
eating with people we love”
Joe Perez, Tastemade

4. Angry Customer to Brand Advocate

5. Brand Advocate to
Angry Customer

6. Train your
staff on
how to
avoid
negative
online
feedback

7. @DigitalBlonde

9. Research into foodservice
conversations online
• Only 10% was about the
taste of the food
• 77% of it was about the
experience

10. Thanks to @GaryVee @JeremyWaite

11. Use Social Listening
Tools
A negative review on
social media can lose
a hospitality business
around 30 customers

12. “Influencers are not
necessarily your customers”
Brand Influencer Customer

13. “Rising chefs,
be warned: If
you can’t stand
the tweet, get
out of the
kitchen”
Appetite for Life, MSN

14. Book: #FoodPorn
Published 2014 @DigitalBlonde

15. @DigitalBlonde