What's Your Chatbot Strategy
Seu SlideShare está sendo baixado.
×
Confira estes a seguir
Recomendadas
Mais Conteúdo rRelacionado
Diapositivos para si (19)
Quem viu também gostou (7)
Semelhante a Visual Content Rule The World (20)
Mais de Stefanos Karagos (8)
Mais recentes (20)
Visual Content Rule The World
- SATURDAY’S CONTENT SOCIETY VISUAL CONTENT RULEs THE WORLD Stefanos Karagos : XP LAIN.co : Design-Lo bb y Forum 2013
- hello! Who Stefanos Karagos Information Alchemist XPLAIN The Leading Content Marketing Agency @karagos xplain.co
- I love facts
- nowadays
- a recession
- Brands are Suffering* *Humans too…
- Info-noise world
- Internet vs web
- tech vs humans
- usability vs aesthetics
- Original vs clopy
- designers vs develo.designo.Imdo ingevrything.uwant
- The Long Story,Shrt
- A World Full of Choices
- The game Has changed
- C onsumers’ behavior Ha s changed
- Consumer s’ behavior Has changed Tv no longer commands our full attention
- r Consumers’ behavio Has changed
- r Consumers’ behavio Has changed
- Web is all about Content!
- User g enerated Conte nt! 95%
- TH EY ARE NOT READING
- Attention span time dropped Fro m 12’ to 5” in the Last 7 years! Source: Media Bistro 2011
- They are Scanning…!
- We are full of Cra p content
- Content’s impact Customer Experience Satisfaction & Recommendation Visual Content Engagement Conversation
- 81% of consumer purchase decisions primarily influenced by WOM (McKinsey, 2011)
- New me nt al mmarkeel od g tin Of Stimulus First Second Moment of Moment of Truth Truth Pre-shopping | At shelf Experience In-store | In-home In-store Which becomes the next person’s ZMOT
- Content is the King!
- 90% Of information transmitted to the Brain is visual, and visuals are processed 60,000x faster in the brain than text IT’S A VISUAL WORL D! Source: Forester CSO Insights 2012
- visual Content is the King! Only if You Treat it Like a King
- The MEDIA The BRAND
- And now what?
- un derstand
- 3f rule IT’S A F-WORLD!
- 3f rule forthem funtastic Fuckingawesome
- un derstand
- What mot ivates ppl even Key I Su gg est Focusing On These S Process Motiva tors During The Design
- What motivates ppl Social norms & social approval We do things that we think will be accepted by, and acceptable to, our community and social groups.
- What motivates ppl identity We do things that are aligned with our sense of identity, or how we perceive ourselves.
- What motivates ppl Morals & ethical beliefs We tend to do things that are aligned with our moral judgements and how moral we perceive ourselves to be.
- What motivates ppl reciprocity We tend to do things for others in response to receiving a gift or a favor from them.
- What motivates ppl Task enjoyment We may do a task simply because we enjoy doing it.
- What motivates ppl Present bias We do things that result in immediate gratification rather than waiting around for future benefits.
- What motivates ppl Loss aversion We do things that allow us to avoid the pain of losses, or at least delay losses so they occur in the future.
- My t wo cents advice
- Design With motivation in mind havior it’s import ant to make sure the be gage or activity you’re asking them to en otivators. in aligns with these key m
- if Want to survive
- if Want to success
- go if
- go unique
- 80% of CEOs Believe that Users have Great Experience with their Products. Source: BCG 2011
- 80% of CEOs Believe that Users have Great Experience with their Products. 8% Only of the Users believe so. Source: BCG 2011
- go Out of the noise
- isual Under the right context
- Thank u! Contact Us: XPLAIN.co LetsRock@xplain.co UK | Germany | Switzerland | Greece | Cyprus | Romania | Turkey | Bahrain
