My keynote for the latest Design-LobbyForum.
Visual Content Rule the World and we are living into a Visual Environment.
Understand and Conquer!
http://XPLAIN.co
28. New me nt al mmarkeel
od g
tin
Of
Stimulus First Second
Moment of Moment of
Truth Truth
Pre-shopping | At shelf Experience
In-store | In-home In-store
Which becomes the
next person’s ZMOT
30. 90%
Of information transmitted to the Brain is visual, and visuals
are processed 60,000x faster in the brain than text
IT’S A VISUAL WORL
D!
Source: Forester CSO Insights 2012
38. What mot ivates ppl
even Key
I Su gg est Focusing On These S
Process
Motiva tors During The Design
39. What motivates ppl
Social norms & social approval
We do things that we think will
be accepted by, and
acceptable to, our community
and social groups.
40. What motivates ppl
identity
We do things that are aligned
with our sense of identity,
or how we perceive ourselves.
41. What motivates ppl
Morals & ethical beliefs
We tend to do things that are
aligned with our moral
judgements and how moral
we perceive ourselves to be.
42. What motivates ppl
reciprocity
We tend to do things for
others in response to receiving
a gift or a favor from them.
43. What motivates ppl
Task enjoyment
We may do a task simply
because we enjoy doing it.
44. What motivates ppl
Present bias
We do things that result in
immediate gratification rather than
waiting around for future benefits.
45. What motivates ppl
Loss aversion
We do things that allow us to avoid
the pain of losses, or at least delay
losses so they occur in the future.
47. Design
With motivation
in mind
havior
it’s import ant to make sure the be
gage
or activity you’re asking them to en
otivators.
in aligns with these key m