It's All About Content Marketing

2. It’s All About Content Marketing The Content   Rules the & Humans Mix Social World

3. H!" Y#$! Let’s get to Know each other

4. Who are you?

5. Who am I? What I’m an   Information  Alchemist 3rd most Popular   in the World, 2011 17 Years 9 Magazines’ Publisher Startups

6. About xplain.co

7. In Less Than 4 Years 7  >75  beloved Brands! WOMMA Countries Proud Member

8. In Less Than 4 Years 203  Social Media Pages 8.3M  Brands’ Fans, Followers

9. a 365 CM Agency Word of Content Mouth Social Marketing Marketing Advertising ROI Social Media Online Reputation Branded Community Focused Strategy Management Management

10. Our Latest Achievements Think Green GRAND EFFIE  We Made Pepsi The #1 We Made Village project (WinBank) won the “Best Think Green project (WinBank) For Pepsi’s   We Made Pepsi Cinemas The #1 Approach to Social Vintage Campaign Social Brand   The #1 Social won the “Best Approach Europe” Social Brand in Media in to Brand in Romania! in Romania! Greece for 2011! in Europe” Award! Social Media Award! Our Presentation in SM Forum 2011 Our Presentation in SM Forum 2011 about Social Lipton Ice Tea, Media Social Media ROI was awarded as about ROI was Bronze Award   We Helped 7 Of the 3 MOST Popular awardedrd the as MOST Popular in from the Ads We Helped Our Clients To 7 Of Our Clients   Recover From in the World! the World! of the World! To Recover From Negative Crisis! Crisis!

11. We Cracked the Way on How to Connect Social Media Results   with Brand’s Performance!

12. Let’s xplain Let’s talk about facts

13. There is   a Communication Gap Traditional media are going

14. Web = Content

15. Social Web = UGC mostly

16. 83% of   Branded Content   = Spam based on our recent research

17. 300 Million Tweets /day who is talking now?

18. 3.7 Billion Shares /week are u talking to me?

19. Every Minute of Each Day WTF!

20. Attention Span Time Dropped from 12 mins   to 9 sec! in the Last 7 years

21. 2 to 3 youngsters would rather sms/chat than talk

22. Information Noise World and we live in this

23. Content is the King! Only if You Treat it Like a King

24. *Japanese:   Dakara Nani? So What?

25. It’s NOT   about   Technology

26. It’s NOT   about   Platform

27. It’s NOT   about   Device

28. It’s NOT   about   Social Media  Marketing Author of The Thank you Economy, Investor & Serial Entrepreneur 99.5% of Social Media Thank God we Belong to Experts are Clowns! 0.5%! Gary Vaynerchuck XPLAIN Team

29. It’s About Content In the Right Context

30. It’s About Humans Looking for Solutions

31. It’s ALL About  Content Marketing Oh yes!

32. So You NEED   a Serious Content Strategy   if you want your Brand to Have   a Serious Communication. Not Just Another FB   or Mobile App

33. Is there any Model? Communication & Content Models

34. Not that model J lol

35. 5 Models   That Work in more than 75 Brands *We use more   than 37 Optimized Models

36. Your Brand’s Media Platform paid. owned. earned. Paying to leverage the Dynamic content in a The customer as a channel.   power of a channel to controlled environment. Built through engagement, deliver a message that Setup as a repeatable, conversation and content drives to another type value-added experience. sharing. of media.

37. Your Brand’s Communication Model a awareness NO! i interest d desire a action You CAN’T   Jump anymore!

38. Forget the 4P Mix, Go for the 4E Mix Engage Educate Excite Evangelize

39. Human Optimized Content Model Neuro   Linguistic   Programming NLP Neuro-Linguistic Programming describes the fundamental dynamics between mind (neuro) and language (linguistic), and how their interplay affects people’s behavior (programming).

40. Human Optimized Content Features Model The Kano model is a structured model about product development and customer satisfaction, created by Professor Noriaki Kano, which classifies customer preferences into five categories: 1.  Attractive 2.  One-Dimensional KANO 3.  Must-Be 4.  Indifferent 5.  Reverse

41. 7 Layers of a   Content Strategy Model If you Care about ROI

42. The Impact of Content Satisfaction &  Recommendation Customer Experience Content Engagement Conversation

43. Listen   before   you Talk 80% of CEOs Believe that Users have Great Experience with their Products. Only 8% of the Users believe so. 1

44. Define the Context The Brand’s Nature 2 The Medium’s   Environment

45. Define the Topics The Brand’s   Nature & Values 3 Carewords

46. KISSSSS U Each Post Short Simple Sweet 4 Sexy Shareable Useful

47. Photos are the Queen 81%  42%  More Reach More Shares For Visualization 5

48. Photos are the Queen Reach Earned  Media 5

49. Think as a Coach 4- 4- 2 0% 0% 0% 6 Social  Emotional Topics Branded

50. Evaluate   Everything 7 Content Strategy without Evaluation is just a Road to Failure

51. Some Takeaways Food for Thought

52. People are Not   Searching for Brands They Search for Solutions to Their Daily Life

53. Become a   Solution Provider

54. Great and ONLY Great   Content is the ONLY way   to Change Perspectives, Stimulate Minds, Drive Sales

55. & Consumers Brands α Are the Media

56. In a World where EVERYBODY     speaks at the same time, Brands have ONLY   One Direction

57. Go Pro or Go Home Make   Please Don’t Create   The Another one Boring FB Page Difference

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