It's All About Content Marketing

2. It’s All AboutContent Marketing The Content   Rules the & Humans Mix Social World

3. H!" Y#$!Let’s get to Know each other

4. Who are you?

5. Who am I? What I’m an   Information  Alchemist 3rd most Popular   in the World, 2011 17 Years 9 Magazines’ Publisher Startups

6. Aboutxplain.co

7. In Less Than 4 Years7  >75  beloved Brands! WOMMACountries Proud Member

8. In Less Than 4 Years203 Social Media Pages 8.3M  Brands’ Fans, Followers

9. a 365 CM Agency Word ofContent Mouth SocialMarketing Marketing AdvertisingROI Social Media Online Reputation Branded CommunityFocused Strategy Management Management

10. Our Latest Achievements Think GreenGRAND EFFIE  We Made Pepsi The #1 We Made Village project (WinBank) won the “Best Think Green project (WinBank)For Pepsi’s   We Made Pepsi Cinemas The #1 Approach to SocialVintage Campaign Social Brand   The #1 Social won the “Best Approach Europe” Social Brand in Media in to Brand in Romania! in Romania! Greece for 2011! in Europe” Award! Social Media Award!Our Presentationin SM Forum 2011Our Presentation in SM Forum 2011about Social Lipton Ice Tea,Media Social Media ROI was awarded asabout ROI was Bronze Award   We Helped 7 Ofthe 3 MOST Popularawardedrd the asMOST Popular in from the Ads We Helped Our Clients To 7 Of Our Clients   Recover Fromin the World!the World! of the World! To Recover From Negative Crisis! Crisis!

11. We Cracked the Way on How to ConnectSocial Media Results  with Brand’s Performance!

12. Let’s xplainLet’s talk about facts

13. There is  a Communication GapTraditional media are going

14. Web = Content

15. Social Web = UGCmostly

16. 83% of  Branded Content  = Spambased on our recent research

17. 300 Million Tweets /daywho is talking now?

18. 3.7 Billion Shares /weekare u talking to me?

19. EveryMinute ofEach DayWTF!

20. Attention SpanTime Droppedfrom 12 mins  to 9 sec!in the Last 7 years

21. 2 to 3 youngsterswould rather sms/chat than talk

22. Information Noise Worldand we live in this

23. Content is the King!Only if You Treat it Like a King

24. *Japanese:  Dakara Nani? So What?

25. It’s NOT  about  Technology

26. It’s NOT  about  Platform

27. It’s NOT  about  Device

28. It’s NOT  about  Social Media Marketing Author of The Thank you Economy, Investor & Serial Entrepreneur 99.5% of Social Media Thank God we Belong to Experts are Clowns! 0.5%! Gary Vaynerchuck XPLAIN Team

29. It’s AboutContentIn the Right Context

30. It’s AboutHumansLooking for Solutions

31. It’s ALL About Content MarketingOh yes!

32. So You NEED  a Serious Content Strategy  if you want your Brand to Have  a Serious Communication. Not Just Another FB   or Mobile App

33. Is there any Model?Communication & Content Models

34. Not that model Jlol

35. 5 Models  That Workin more than 75 Brands *We use more   than 37 Optimized Models

36. Your Brand’s Media Platformpaid. owned. earned. Paying to leverage the Dynamic content in a The customer as a channel.  power of a channel to controlled environment. Built through engagement,deliver a message that Setup as a repeatable, conversation and contentdrives to another type value-added experience. sharing.of media.

37. Your Brand’s Communication Model a awareness NO! i interest d desire a action You CAN’T   Jump anymore!

38. Forget the 4P Mix, Go for the 4E Mix Engage Educate Excite Evangelize

39. Human Optimized Content Model Neuro   Linguistic   Programming NLP Neuro-Linguistic Programming describes the fundamental dynamics between mind (neuro) and language (linguistic), and how their interplay affects people’s behavior (programming).

40. Human Optimized Content Features Model The Kano model is a structured model about product development and customer satisfaction, created by Professor Noriaki Kano, which classifies customer preferences into five categories: 1.  Attractive 2.  One-Dimensional KANO 3.  Must-Be 4.  Indifferent 5.  Reverse

41. 7 Layers of a  Content Strategy ModelIf you Care about ROI

42. The Impact of Content Satisfaction &  Recommendation Customer Experience Content Engagement Conversation

43. Listen  before  you Talk80% of CEOs Believe thatUsers have GreatExperience with theirProducts.Only 8% of the Usersbelieve so. 1

44. Define the Context The Brand’s Nature 2 The Medium’s   Environment

45. Define the Topics The Brand’s   Nature & Values 3 Carewords

46. KISSSSS U Each Post Short Simple Sweet 4 Sexy Shareable Useful

47. Photos are the Queen 81%  42%  More Reach More Shares For Visualization 5

48. Photos are the Queen Reach Earned  Media 5

49. Think as a Coach 4- 4- 2 0% 0% 0% 6 Social  Emotional Topics Branded

50. Evaluate  Everything 7Content Strategywithout Evaluation is justa Road to Failure

51. Some TakeawaysFood for Thought

52. People are Not  Searching for BrandsThey Search for Solutions toTheir Daily Life

53. Become a  Solution Provider

54. Great and ONLY Great  Content is the ONLY way  to Change Perspectives,Stimulate Minds, Drive Sales

55. & Consumers Brandsα Are the Media

56. In a World where EVERYBODY    speaks at the same time,Brands have ONLY  One Direction

57. Go Pro or Go Home Make   Please Don’t Create   The Another one Boring FB Page Difference