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In Less Than 4 Years7 >75 beloved Brands! WOMMACountries Proud Member
In Less Than 4 Years203 Social Media Pages 8.3M Brands’ Fans, Followers
a 365 CM Agency Word ofContent Mouth SocialMarketing Marketing AdvertisingROI Social Media Online Reputation Branded CommunityFocused Strategy Management Management
Our Latest Achievements Think GreenGRAND EFFIE We Made Pepsi The #1 We Made Village project (WinBank) won the “Best Think Green project (WinBank)For Pepsi’s We Made Pepsi Cinemas The #1 Approach to SocialVintage Campaign Social Brand The #1 Social won the “Best Approach Europe” Social Brand in Media in to Brand in Romania! in Romania! Greece for 2011! in Europe” Award! Social Media Award!Our Presentationin SM Forum 2011Our Presentation in SM Forum 2011about Social Lipton Ice Tea,Media Social Media ROI was awarded asabout ROI was Bronze Award We Helped 7 Ofthe 3 MOST Popularawardedrd the asMOST Popular in from the Ads We Helped Our Clients To 7 Of Our Clients Recover Fromin the World!the World! of the World! To Recover From Negative Crisis! Crisis!
We Cracked the Way on How to ConnectSocial Media Results with Brand’s Performance!
It’s NOT about Social Media Marketing Author of The Thank you Economy, Investor & Serial Entrepreneur 99.5% of Social Media Thank God we Belong to Experts are Clowns! 0.5%! Gary Vaynerchuck XPLAIN Team
5 Models That Workin more than 75 Brands *We use more than 37 Optimized Models
Your Brand’s Media Platformpaid. owned. earned. Paying to leverage the Dynamic content in a The customer as a channel. power of a channel to controlled environment. Built through engagement,deliver a message that Setup as a repeatable, conversation and contentdrives to another type value-added experience. sharing.of media.
Your Brand’s Communication Model a awareness NO! i interest d desire a action You CAN’T Jump anymore!
Forget the 4P Mix, Go for the 4E Mix Engage Educate Excite Evangelize
Human Optimized Content Model Neuro Linguistic Programming NLP Neuro-Linguistic Programming describes the fundamental dynamics between mind (neuro) and language (linguistic), and how their interplay affects people’s behavior (programming).
Human Optimized Content Features Model The Kano model is a structured model about product development and customer satisfaction, created by Professor Noriaki Kano, which classifies customer preferences into five categories: 1. Attractive 2. One-Dimensional KANO 3. Must-Be 4. Indifferent 5. Reverse
7 Layers of a Content Strategy ModelIf you Care about ROI
The Impact of Content Satisfaction & Recommendation Customer Experience Content Engagement Conversation
Listen before you Talk80% of CEOs Believe thatUsers have GreatExperience with theirProducts.Only 8% of the Usersbelieve so. 1
Define the Context The Brand’s Nature 2 The Medium’s Environment
Define the Topics The Brand’s Nature & Values 3 Carewords
KISSSSS U Each Post Short Simple Sweet 4 Sexy Shareable Useful
Photos are the Queen 81% 42% More Reach More Shares For Visualization 5