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Digital Marketing Conference
Stefanos Karagos | XPLAIN.co
I’m an
Information Alchemist
d:
                     the En
              f ro m
      l Start
I Wi l
CONTENT
CONTENT




HUMANS
SOCIAL MEDIA
MARKETING IS
LONG-TERM
RELATIONSHIP
WITH CONSUMERS
of Country’s Branded Content
is considered by consumers as SPAM
WHERE DO
THESE FACTS
COMING FROM
BIGGEST BRANDED
SOCIAL PAGES NETWORK
IN ROMANIA
I'm Brand   I'm Human




TO
Campaigns: The Denture Syndrome
Campaigns: The Denture Syndrome
PRESENCE
PRODUCT
PRICE
PROMOTION
PLACE
Still Interested
in Integration?
Human Centric Integration
DON'T Ask for
Consumers'
Engagement When
You Aren't Engaged!
UGC: Increase Your Earned Media
SHARE: Is
the NEW
Marketing
Value
YOU CAN’T JUMP
2	
  

        STOP Spending Money
        in Wrong Media!
“CREATE BETTER EXPERIENCE!”
Of CEOs Believe their Product
to be differentiated
Of Consumers agree!
Stefanos Karagos

xplain.co
@karagos
karagos@xplain.co

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