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The Happy Healthy Nonprofit Marketer: AMA Keynote
1. The Happy Healthy Nonprofit Marketer
Marketing from the Inside Out: Networks and Self-Care
Beth Kanter, Master Trainer, Speaker, Author
American Marketing Association Conference
July, 2016
26. RWJF: Foundation Strategy - #cultureofhealth
âWe believe that striving
toward a culture of health
will help us realize our
mission to improve health
and health care for all
Americans. â
GOALS
Inform
Behavior Change
Audience:
Grantees, Researchers, Policy
Makers, Practitioners
27. Leveraging the Networks of Staff #cultureofhealth
Audience:
Specific content areas, grants,
and communities
29. Add Social to Thought Leadership Activities
In the field
Sharing Expert Presentations
Live Tweeting Conferences
Monthly Chats
30.
31. Leadership Profile on Social: BenefitsBe Networked from Inside Out
âą Leadership buy-in and support
âą Identify staff skill and comfort levels
âą Meet them where they are at
âą Strategically link their professional interests
and passion for the mission
âą Provide training, support, and
encouragement
âą Make it a cultural norm
âą Reward, celebrate success
32. Share Pair
What are some ways that you have successfully
engaged leaders and staff as social media
ambassadors?
33. Why A Book About Self Care and Workplace Well-Being?
47. What is Self-Care?
Self-Care is about revitalization. It includes any deliberate and
consistent habits you create to enhance your overall well being.
48. 5 Spheres of Happy Healthy Living
YOU
SELF
OTHERS
ENVIRONMENT
TECH
WORK
The Self-Care Plan Checklist
49. Practice Goals
Sphere 1:
Self
-Get 7-9 hours of sleep per night.
-Eat more fruits and vegetables every day.
-Get to 10,000 steps per day walking.
Sphere 2:
Others
-Make a regular date with my partner and/or children â one-on-
one â to give my relationships attention.
-Divest myself of negative influences, moving consciously away
from people who bring me down.
Sphere 3:
Environment
-Stop what Iâm doing at least once a day to go outside.
-Clear clutter from my office desk
Sphere 4:
Work and Money
-Take comp time when Iâm attending work-related evening events.
-Stand up from my desk every 15 minutes to stretch and walk
around.
Sphere 5:
Tech
-Set up a charging station at the front door for all of my/my
familyâs digital devices.
-Keep all my digital devices out of my bedroom and off my dinner
table.
Example of Self-Care Plan
54. âą What is one self-care
habit you want to
build? Whatâs your
trigger?
Mindful Moment
55. â Culture
â Employee Engagement
â Programs and Activities
â Nudges and Cues
â Policies, Strategy
Bringing Self-Care Into the Workplace
56. Changing An Organizational Culture That Eats French
Fries for Breakfast
Organizational leaders model self-care and
donât ridicule it, ignore it, or give lip service
When employees are engaged in creating a
culture of we-care or else there will be
either a steak and scotch rebellion or
frequent self-care abusers
Not a quick fix with tactics or activities,
requires patience
59. Crisis Response Network:
Listen and Engage Employees to Shift the Culture
1: Functioning
Do people have what they need to do their job?
2: Feelings
Do people feel appreciated and respected?
3: Friendship
Do people feel connected to one another?
4: Forward
Do people feel like they have opportunities for growth?
5: Fulfillment
Do people feel like they are inspired and working towards a
higher purpose?
Laura Putnam â 5 Fâs Framework
60.
61.
62. Hazon: Leverage Staff Champions
Wednesday Afternoon Weekly Walk
-After lunch for 20 minutes to energize and build community
65. âą Does your organizationâs culture amplify stress or
nurture well-being at the office?
âą How can you encourage wellbeing in the
workplace?
66. Summary
âą Empower all staff and board to leverage their personal
brand and networks in service of your marketing goals
âą Effective staff ambassadors are happy and healthy and
the organization helps sustain it
âą If you want your marketing strategy to have impact,
practice self-care as part of the work!