Strategies for Landing an Oracle DBA Job as a Fresher
Networked Nonprofit Theory and Practice
1. The Networked Nonprofit:
Theory and Practice
Beth Kanter, Beth’s Blog
June 28, 2010: Annie E. Casey Foundation
2. Read Blogs
Watch Videos
Write Blog
Create Video
Facebook
Twitter
Personal
Professional Learning
Part of Job
Mixed
Stand up, Sit Down
3. Just three words . . .
When you think about social media
and nonprofits, what comes to mind?
How would you describe how you feel
about social media?
4.
5. The Agenda for the Day
The Networked Nonprofit:
Part 1: Overview - 9:30-10:30
Part 2: Deeper Dive – 10:45-11:30
Visiting Scholar at Packard Foundation:
Capacity Building Work – 11:30-11:45
Networked Nonprofit in Practice
Effective Social Media:
Strategy and Tactics – 1-4
9. Complex social problems that outpace the capacity of
any single nonprofit organization
Photo by uncultured
10. In a networked world, nonprofits need to work less like this
Source: David Armano
The Micro-Sociology of Networks
11. And more like this ….
With apologies to David Armano for hacking his visual!
Source: The Micro-Sociology of Networks
12. The Networked Nonprofit
BE DO
Understand Networks Work with Free Agents
Create Social Culture Work with Crowds
Listen, Engage, and Build Learning Loops
Relationships
Trust Through Transparency Friending or Funding
Simplicity Govern through Networks
18. Listen: Monitor, Compile, Distribute
I took an American Red Cross class I thought was
less than satisfactory. […] The local chapter
director. called me to talk about it honestly.
They care about me and they’re willing to go the
extra mile. I am now significantly more likely to
take another class than I was before.” - Blogger
26. January 11, 2010
Robust and Agile Listening
and Engagement System
Objective: Stakeholder
Empowerment
Social Content
Rule Book
Internal Capacity Building
Wendy Harman, Red Cross
28. Are your grantees transforming
into networked nonprofits?
What resonated?
What have you thought about
before?
29. It has taken five years, but the Red Cross
is slowly but surely becoming a
Networked Nonprofit. They are less of
Fortress and also working with free
agents . . .
30.
31. Use social media
tools to organize,
mobilize, raise
funds, and
communicate
with constituents
but outside of
institutional walls
#netnon #freeagent
36. “I can’t single-handedly end global
poverty, but I can take actions and
inspire others.”
Shawn Ahmed
37.
38. “the problem isn’t social media, the
problem is that YOU are the
fortress. Social media is not my
problem: I have over a quarter
million followers on Twitter, and 2.1
million views on YouTube. I have a
hard time having you guys take me
seriously. “
42. Social Culture
Uses social media to engage
people inside and outside the
organization to improve
programs, services, or reach
communications goals.
43. Loss of control over their branding
and marketing messages
Dealing with negative comments
Addressing personality versus
organizational voice (trusting
employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and
resources
Suffering from information overload
already, this will cause more
48. Codifying A Social Culture: Policy
• Encouragement and support • Best practices
• Tone
• Why policy is needed • Expertise
• Cases when it will be used, • Respect
distributed • Quality
• Oversight, notifications, and
legal implications • Additional resources
• Training
• Guidelines • Press referrals
• Identity and transparency • Escalation
• Responsibility
• Confidentiality • Policy examples available at
• Judgment and common wiki.altimetergroup.com
sense
Source: Charlene Li, Altimeter Group
49. Be professional, kind, discreet,
authentic. Represent us well.
Remember that you can’t control it
once you hit “update.”
62. Launch small pilots and
reiterates using the right
metrics to understand
what is and what isn’t
working.
Networked Nonprofits approach Social Media like
Thomas Edison inventing the storage battery
63. Results! I have gotten a
lot of results. I know
what doesn’t work and
won’t have to be tried
again.
storage battery
64. Pick the Right Result
Tangible Intangible
Donations
Leads Insights about what works
Subscribers Interaction
Members Engagement
Saved Time Reputation
Saved Costs Loyalty
Increased page rank
Satisfaction
Increased media attention
Sentiment
Signed petitions
Calls or emails to government Feedback
officials
Objective, Audience, Strategy, Tactics, Time investment,
KD Paine
70. Social Media and Nonprofits: Effective Use
Year 1:
Coaching Grantees one-on-one
Grantee Convenings – Network Effectiveness
Internal coaching, meetings
Book
Blogging
Year 2:
Peer learning groups of grantees: Effective Social Media Practice
Workshops
Coaching
Blogging
72. Social Learning With Social Media
If two minds are better than one, what about a
hundred?
73. Overview
Goals:
-Create effective social media strategy that supports and enhances
communications objectives
-Design and implement low risk, focused experiment
-Method for individual learning and improving
-Social Learning with social media
April-May
• Strategy • Share
• Tactics • Check-In Learning
• Experiment • Advice
• Support
March June/July:
76. The gift of time: Shoulder to Shoulder Learning
77.
78.
79.
80.
81.
82.
83. The Dance Floor and The Balcony:
Social Media Strategy and Tactics
Zabara Tango
84. Social Media Strategy Blocks
Movement
Building with
Multi-
Generate Channels
Social Buzz
Content
Engage
Listen
Integrated with Overall Communications and Internet Strategy
Drives Offline Action, Change of Behavior, or Impact Outcome
85. acticaches
Social Media: Picking Tools
Movement
Generate Building and
Social Buzz Multi-
Content Channel
Listen Engage
10hr 15hr 20hr
Crawl ………..……Walk …….…….. Run ……..…………….Flyl
Less Time
86. Share Pairs
Are you in the crawl, walk, run, or fly stage with your social media?
What does that look like?
What’s needed to get you to the next stage?
#excelsm
Photo by Franie
89. Communications and Program Assessment
• Who do you want to reach?
• What do you want to accomplish?
• Where can social improve or
supplement programs, services, or
communications?
• What’s our available budget/time?
• What opportunities to pilot?
90. Charting: What are your planned events,
content, and opportunities for the year? What
to socialize?
94. Conversation Starters
Audience O Audience
Twitter Facebook
B
What are they saying J What are they saying
that is relevant that is relevant
to/engages? E to/engages?
C
How can you rework How can you rework
your message as a T your message as
response or response or conversation
conversation starter? I starter?
Follow up Content V Follow up Content
points points
E