Leveraging Social Media: Facebook Conference Call 1
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Beth KanterSeguir
3 de May de 2011•0 gostou•4,005 visualizações
Leveraging Social Media: Facebook Conference Call 1
3 de May de 2011•0 gostou•4,005 visualizações
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Leveraging Social Media: Facebook Conference Call 1
- 9. Your Profile
Notas do Editor
- Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
- http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
- Official Welcome
- Twitter Content (10 minutes) ObjectivesAudienceSetting Up/Enhancing Profiles
- Identify the intent of your Facebook PageKeep current audiences engaged between performancesRaise brand awarenessIdentify and recruit new audiences to your events, programs, concerts. or exhibitsInspire conversation online/offline to support audience development Get new ideas and feedback on programs and servicesResearch what people are saying about your artDrive traffic to web site or blogSocial content generationIdentify and build relationships with influencers, allies & supporters
- WorkFlowWho will set up your dashboard?Who will read the the feeds?Who will summarize the findings and share with others on staff?If you're working an intern, will they be empowered to respond to comments?If you are going to do the work yourself, how will you integrate listening in your routine?
- Page Administrators: You can add an unlimited number of administrators on Facebook Page, so why go it alone? By sharing the workload, you'll be able to do more. Here's more details about how to manage your Facebook Page. But be careful, don't make any of these common admin mistakes.Post as You or Your Page?Facebook's newly launched design allows you to do this. How to toggle between a Facebook Profile and a Facebook Page (video)Work Flow: Don't live on Facebook, it isn't effective. Design your work flow. Small (15-20 minute) chunks of daily time for implementation (posting content and answering fans) and some concentrated time for planning your monthly editorial calendar of content and engagement. Nutshell Mail can be a useful tool for monitoring responses. You'll also need to schedule time to collect and analyze your data. Use SpreadSheet Aerobics to help you save time and here's a spreadsheet template to use.
- Step 3: Look and FeelBasic Content: What is the basic information and look/feel for your Fan Page?Custom Content: The default welcome page for your Facebook Fan Page is your wall. But why welcome people with wall when you can have a more inviting welcome mat. The easiest thing to do set the default welcome to your information page. Make the information tab complete, accurate, and honest. But, if you want a customized look and feel, there are tools that allow you design an attention getting landing page on Facebook. If you know a little html, Facebook mark up languageand some design skills, you can create a good welcome page. Here's a simple tutorial. Here's a whole wiki on custom landing tabs.Designing Out of The Box: Face it, the Facebook Fan Page layout gets boring. Why look like everyone else? There are also some simple and easy ways to hack the look and feel of your profile.http://www.facebook.com/username/Need Some Inspiration? Cruise through these Facebook pages of art museums. Need more inspiration? Check these out:California State Parks (case study)Lance Armstrong FoundationRed Cross Fan PageOne CampaignName and URL: In a couple of clicks and seconds, you can set up a Fan Page. But think carefully about what you want to name it before your create it because you can't change it. Keep your page name short and accurate. You will also get the opportunity to create a custom url or what Facebook calls a username. Think carefully about that too because it can't be changed. More here.
- http://www.facebook.com/americanrepertorytheater
- http://www.dreamgrow.com/4-free-facebook-landing-page-creation-tools/
- Peer Discussion (35 minutes)Now It is Time for Us To Ask/Answer Questions and Share TipsLet’s go in alphabetical order by organization name. I want to give everyone a chance to speak for a few minutes. So, please be brief as possible. If you don’t want to talk that’s okay too – just let me know.Call out the organization, tell them to unmute – and ask:What is the objective of your Twitter experiment? What’s the audience you want to reach?What are some thoughts or questions you have about setting up your profile or enhancing it? Other questions?Answer their question, point them to a resource, and ask others to share.
- Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.Just a reminder, for the next call, we’re going to cover the art of Tweeting.