Leveraging Social Media

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  • · Describe your organization’s objectives for using a social media channel in a pilot project that uses Twitter, Facebook, or monitoring techniques. · Identify the audience segments you hope to reach. · Describe how the social media experiment will be reviewed and received internally, and identify any adoption challenges. · Identify types of content to create and where to integrate that content online. · Create and implement an engagement strategy and best practices. · Measure, monitor and evaluate the results of your pilot and use those insights to inform your social strategy You’ll learn through a variety of mediums:
  • You’ll learn through a variety of mediums:1. In person Master Class and Orientation2. Monthly webinar3. One-on-one coaching with experts4. In person workshop to share learning with peers.
  • Both series will entail 1-2 meetings (some virtual, some in person) per month for 6 months plus 2-6 hours of work per week on social media-related projects.
  • Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook
  • http://zoetica-training.wikispaces.com/Conference+Calls+Track+1
  • Leveraging Social Media

    1. LEVERAGING SOCIAL MEDIA: <br />BECOMING A NETWORKED ARTS NONPROFIT<br />Orientation to Peer Learning Program<br />Track 1: Beginner<br />Beth Kanter and Julie Pippert, Zoetica<br />
    2. Objective: Select an experiment and be clear on the first stepOverview Expectations<br />Walk through syllabus<br />Review experiment options and answer questions<br />Grant<br />
    3. By October, 2011 participants will be able to:<br />http://bit.ly/z-wiki<br />
    4. Learning Methods<br />
    5. Expectations: Attendance<br />5 Conference Calls<br />2Face-to-Face Sessions<br />Approximately 2-6 hours per month of homework from now till October<br />
    6. Learning Cohort Groups Participants must participate in one sub-group, but are welcomed to do more than one, although it is not required. Twitter: This group will create and implement an experiment using Twitter.http://zoetica-training.wikispaces.com/twitterDYI Listening: This group will create and implement an experiment in DYI listening techniqueshttp://zoetica-training.wikispaces.com/listenFacebook: This group will create and implement an experiment using Facebook.http://zoetica-training.wikispaces.com/facebook<br />
    7. http://zoetica-training.wikispaces.com/Conference+Calls+Track+1<br />
    8. http://zoetica-training.wikispaces.com/listen<br />
    9. http://zoetica-training.wikispaces.com/facebook<br />
    10. http://zoetica-training.wikispaces.com/twitter<br />
    11. Your Deliverable …<br />Your Written Social Media Strategy Plan<br />Presentation to Group: Choice of ignite style or small group<br />Peer Share (pre-workshop: google documents<br />Week of October 10th<br />
    12. Where to get “just in time” community help ….<br />http://zoetica-training.wikispaces.com/help<br />http://zoetica-training.wikispaces.com/Resources+and+Tips<br />http://www.facebook.com/Beth.Kanter.Blog<br />
    13. We will follow up with a sign up sheet on the wiki for the experiments. Type into the chat: The first action step you will do tomorrow to be prepare to select an experiment.<br />

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