SlideShare uma empresa Scribd logo
1 de 61
Leading on Social Platforms
Social Media Strategy for Foundation Leaders
        Beth Kanter, Master Trainer, Author, Blogger
         April 2013, Knight Foundation Workshop
                        Photo by kla4067
Beth Kanter: Master Trainer, Author, and Blogger
Maturity
     of Practice

 Social
Mindsets           Agenda
        Data-
      Informed



Interactive
Raise Your Hand If Your Social Strategy Goal Is ….
                                  Improve relationships
                                  Increase awareness
                                  Increase traffic referral
                                  Increase engagement
                                  Change behavior
                                  Increase dollars
                                  Increase action
Do You Use Any of These Tools?




Stand Up, Sit Down …
                        Photo by net_efekt
Stay standing if your Foundation or
nonprofit is using any of the digital tools
as part of your strategy and getting
results?
If you can’t fly then run, if you can’t
run then walk, if you can’t walk then
crawl, but whatever you do you have
       to keep moving forward.”




          Maturity of Practice
Knight Foundation
Knight Foundation
http://www.bethkanter.org/trust-control/
Knight Foundation
Knight Foundation
Knight Foundation
Knight Foundation
Where to focus …
 CRAWL                   WALK                      RUN                         FLY




                     Linking Social with    Ladder of               Network Building
Marketing Strategy   Results and            Engagement
Development          Networks                                       Many champions and free
                                            Content Strategy        agents work for you
Culture Change       Pilot: Focus one
                     program or channel     Best Practices          Multi-Channel
                     with measurement                               Engagement, Content, and
                                            Measurement and         Measurement
                     Incremental Capacity   learning in all above
                                                                    Reflection and Continuous
                                                                    Improvement
Four Corners of the Room
Where is your organization now? What does that look
  like? What do you need to get to the next level?

CRAWL                                          FLY




Walk                                          RUN
Maturity of Practice: Crawl-Walk-Run-Fly
Categories  Practices                      Average
CULTURE     Networked Mindset              2.3
            Institutional Support          1.5
CAPACITY    Staffing                       1.8
            Strategy                       1.5
MEASUREMENT Analysis                       1.5
            Tools                          2.0
            Adjustment                     1.8
LISTENING   Brand Monitoring               1.5
            Influencer Research            1.3
 ENGAGEMENT Ladder of Engagement           1.5
 CONTENT    Integration/Optimization       1.8
 NETWORK    Influencer Engagement          2.0
            Relationship Mapping           1.3
                                                                             C4 Atlanta

                                                                      LA Stage Alliance

      1        2           3           4                       Austin Creative Alliance

                                                                      TOTAL AVERAGE

                                                               The Alliance of Resident …

                                                                      Theatre Bay Area

                                                     Arts & Cultural Alliance of Central …

                                                                                          0.0   0.5   1.0   1.5   2.0   2.5
Success happens by taking the right
incremental step forward especially
when it comes to mindsets….
A Networked Mindset: A Leadership Style




• Leadership through active social participation
• Listening and cultivating organizational and
  professional networks to achieve the impact
• Sharing control of decision-making
• Communicating through a network
  model, rather than a broadcast model
• Openness, transparency, decentralized decision-
  making, and collective action.
• Being Data Informed, learning from failure
From CEO to CNO (Chief Networking Officer)


                           Feeding and tuning
                            professional and
                             organizational
                               networks
The Social CEO: Being Human




 Open and accessible to the world and
          building relationships
Making interests, hobbies, passions visible
           creates authenticity
The Social CEO: In Service of Strategy
Benefits: One CEO Tweet = 1,000 by Staff




                                           23
It’s Making the Time, Not Finding It
Jim’s Advice …
You want me to Tweet
too? Great idea but ..   Who has time?




      Are you thinking
      this?
Discussion Questions …..

•   What do you spend time doing as now that could be better
    done via social?
•   How could social improve what you already know and value?
•   What are your communication strengths and preferences?
•   What other foundation CEOs are using social that you
    respect, feel inspired by?
SCALING YOUR
SOCIALSOCIAL




    Social integrated     All staff will
   across departments   connect with our
     or job functions    community via
                              social!
  Yes! CEO is on
 social and likes
        it!
SOCIAL INTEGRATED INTO
                         This is too much
ALL DEPARTMENTS                work!
ALL STAFF USE SOCIAL IN SERVICE OF STRATEGY

                                F*CK Yes! Can finally tweet
  This social media stuff is
                               about our programs from my
  #$_)*) I have work to do!
                                     personal acount!
Maturity of Practice: Scaling Social Strategy

CRAWL                 WALK               RUN                   FLY
Social media policy   Social media policy Social media staff   All staff use social
is drafted and        has been discussed position includes     media effectively to
gaining support       and approved by facilitating training    support organization
through “road         leadership.         other staff to use   objectives.
shows” with                               social networks.
departments
Social Media Policy: Don’t Let the Lawyers Scare You!

                            •   Social Media policy is a living
                                document
                            •   Establish Good Working
                                Relationship
                            •   Track and Share Articles
                            •   Vet Issues w/Legal
                            •   Meet when there isn’t a crisis

                           •   Bring in social media savvy
                                lawyers
Social Media Policy – All Staff Participate




http://www.bethkanter.org/staff-guidelines/
Leverage Staff Personal Passion In Service of Mission




@rdearborn works for UpWell and she
LOVES sharks.
UpWell and Rachel
Hybrid Model Staffing: Tear Down Those Silos




  Source: SSIR – Mogus, Silberman, and Roy
Share Pair: How organizational cultures issues are
in your way? How have you gotten past those and
             created a social culture?
Data-Informed Not Data-Driven
Data Informed
                Successful networks and
                social media start with
                    measurement
CWRF: Becoming Data Informed: What Does It look like?



       Crawl                     Walk                        Run                         Fly
 Lacks consistent data       Data collection          Data from multiple           Org Wide KPIs
       collection           consistent but not              sources
                                  shared
    No reporting or          Data not linked to     System and structure for        Organizational
       synthesis          results, could be wrong        data collection           Dashboard with
                                    data                                       different views, sharing


 Decisions based on gut   Rarely makes decisions       Discussed at staff      Data visualization, real-
                                to improve            meetings, decisions      time reporting, formal
                                                         made using it           reflection process


                               Analysis
                               Tools
                               Sense-Making
Data-Informed Culture: It starts from the top!




                         Do Something.org
Knight Foundation
Tear down those silos and walls around data …
More time think about that the data, then collect it
Knight Foundation
Video
Knight Foundation
How To Improve Measurement Practice


             • Use the 7 Steps of
               Measurement
             • Identify small
               pilots, place little
               bets, learn, pivot, and
               iterate
What is failure?
Growth Mindset VS Fixed Mindset
What typically happens
when you do an After
   Action Review?
Knight Foundation
The Fickle Finger of Failure!
                         What
             It’s all   failure?
              your
             fault!
No! It
was all
  my
fault!!
Dysfunctional Reactions to Failure

      Blame OTHERS


      DENY Blame


      Blame YOURSELF


  Saul Rosenzweig Theory
Cultivate Self-Awareness: The Failure Bow




1.   Raise hands in the air and bow
2.   Grin like a submissive dog
3.   Say Thank You I’ve Failed
4.   Move on and learn
Cultivate Organizational Awareness:
        DoSomething FailFest
Cultivate Organizational Awareness:
            Momsrising: Joyful Funerals

Momsrising: Joyful Funerals….
Summary


• Success happens by taking the right incremental step to
  get to the next level, but keep moving forward
• Use social media a strategy for organizational AND
  personal leadership
• Scale your organization’s social culture with a living
  social media policy
• Don’t let the lawyers scare you
• Allow staff to leverage their personal passion in service
  if your strategy
• Place little bets, but learn from failure and pivot
Share Pair: What is one idea that you can put into
                    practice?
Thank you!




www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter

Mais conteúdo relacionado

Mais procurados

2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher Librarian2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher LibrarianJoy Rosario
 
IFC Asia Master Class
IFC Asia Master ClassIFC Asia Master Class
IFC Asia Master ClassBeth Kanter
 
Social Media Content Curation
Social Media Content CurationSocial Media Content Curation
Social Media Content Curation501 Commons
 
Connecting Up Workshop
Connecting Up WorkshopConnecting Up Workshop
Connecting Up WorkshopBeth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopBeth Kanter
 
Community-Driven Engagement
Community-Driven EngagementCommunity-Driven Engagement
Community-Driven EngagementAmy Sample Ward
 
Volunteer Management Guide
Volunteer Management GuideVolunteer Management Guide
Volunteer Management GuideVolunteer101
 
Volunteer management 101 presentation engage series
Volunteer management 101 presentation engage seriesVolunteer management 101 presentation engage series
Volunteer management 101 presentation engage seriesChelsea J Martin
 
Draper Richards Kaplan Foundation Webinar
Draper Richards Kaplan Foundation WebinarDraper Richards Kaplan Foundation Webinar
Draper Richards Kaplan Foundation WebinarBeth Kanter
 
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...Wild Apricot
 
Volunteerism in the Digital Age
Volunteerism in the Digital AgeVolunteerism in the Digital Age
Volunteerism in the Digital AgeTechSoup
 
Leadership in a Social World
Leadership in a Social WorldLeadership in a Social World
Leadership in a Social WorldAssociationHQ
 
Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CABecoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CABeth Kanter
 
Volunteer management cliff notes
Volunteer management  cliff notesVolunteer management  cliff notes
Volunteer management cliff notesChelsea J Martin
 
130305 rapdd volunteer victories recruit, retain, maintain volunteer leader...
130305 rapdd   volunteer victories recruit, retain, maintain volunteer leader...130305 rapdd   volunteer victories recruit, retain, maintain volunteer leader...
130305 rapdd volunteer victories recruit, retain, maintain volunteer leader...Holly Duckworth
 
Trust Me, I'm a Community Evangelist
Trust Me, I'm a Community EvangelistTrust Me, I'm a Community Evangelist
Trust Me, I'm a Community EvangelistStan Garfield
 
131114 vsae volunteer victories recruit, retain, maintain volunteer leadership
131114  vsae volunteer victories recruit, retain, maintain volunteer leadership131114  vsae volunteer victories recruit, retain, maintain volunteer leadership
131114 vsae volunteer victories recruit, retain, maintain volunteer leadershipHolly Duckworth
 

Mais procurados (20)

2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher Librarian2015 08 14 Content Curation and the Teacher Librarian
2015 08 14 Content Curation and the Teacher Librarian
 
IFC Asia Master Class
IFC Asia Master ClassIFC Asia Master Class
IFC Asia Master Class
 
Volunteer Management
Volunteer ManagementVolunteer Management
Volunteer Management
 
Social Media Content Curation
Social Media Content CurationSocial Media Content Curation
Social Media Content Curation
 
Connecting Up Workshop
Connecting Up WorkshopConnecting Up Workshop
Connecting Up Workshop
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
 
Community-Driven Engagement
Community-Driven EngagementCommunity-Driven Engagement
Community-Driven Engagement
 
Volunteer Management Guide
Volunteer Management GuideVolunteer Management Guide
Volunteer Management Guide
 
Volunteer management 101 presentation engage series
Volunteer management 101 presentation engage seriesVolunteer management 101 presentation engage series
Volunteer management 101 presentation engage series
 
Draper Richards Kaplan Foundation Webinar
Draper Richards Kaplan Foundation WebinarDraper Richards Kaplan Foundation Webinar
Draper Richards Kaplan Foundation Webinar
 
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...
 
Volunteerism in the Digital Age
Volunteerism in the Digital AgeVolunteerism in the Digital Age
Volunteerism in the Digital Age
 
Leadership in a Social World
Leadership in a Social WorldLeadership in a Social World
Leadership in a Social World
 
Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CABecoming A Networked Nonprofit:  Effective Strategy - Santa Maria, CA
Becoming A Networked Nonprofit: Effective Strategy - Santa Maria, CA
 
Volunteer management cliff notes
Volunteer management  cliff notesVolunteer management  cliff notes
Volunteer management cliff notes
 
130305 rapdd volunteer victories recruit, retain, maintain volunteer leader...
130305 rapdd   volunteer victories recruit, retain, maintain volunteer leader...130305 rapdd   volunteer victories recruit, retain, maintain volunteer leader...
130305 rapdd volunteer victories recruit, retain, maintain volunteer leader...
 
The Future of Volunteer Management
The Future of Volunteer ManagementThe Future of Volunteer Management
The Future of Volunteer Management
 
Trust Me, I'm a Community Evangelist
Trust Me, I'm a Community EvangelistTrust Me, I'm a Community Evangelist
Trust Me, I'm a Community Evangelist
 
131114 vsae volunteer victories recruit, retain, maintain volunteer leadership
131114  vsae volunteer victories recruit, retain, maintain volunteer leadership131114  vsae volunteer victories recruit, retain, maintain volunteer leadership
131114 vsae volunteer victories recruit, retain, maintain volunteer leadership
 
Social media 101
Social media 101Social media 101
Social media 101
 

Destaque

Mobile strategy for community news and engagement
Mobile strategy for community news and engagementMobile strategy for community news and engagement
Mobile strategy for community news and engagementAmy Gahran
 
Beyond the First Click: How today’s volunteers build power for movements and ...
Beyond the First Click: How today’s volunteers build power for movements and ...Beyond the First Click: How today’s volunteers build power for movements and ...
Beyond the First Click: How today’s volunteers build power for movements and ...MobLab
 
Creating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOCreating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOBeth Kanter
 
Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...
Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...
Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...CanadaHelps / MyCharityConnects
 
Sxsw peer social media workshop combined deck
Sxsw peer social media workshop combined deckSxsw peer social media workshop combined deck
Sxsw peer social media workshop combined deckBeth Kanter
 
Designing Nonprofit Training
Designing Nonprofit TrainingDesigning Nonprofit Training
Designing Nonprofit TrainingBeth Kanter
 
Measuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BSMeasuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BSBeth Kanter
 
Documentation of the Visioning Process
Documentation of the Visioning ProcessDocumentation of the Visioning Process
Documentation of the Visioning ProcessBeth Kanter
 
Emerging Leaders Playbook
Emerging Leaders PlaybookEmerging Leaders Playbook
Emerging Leaders PlaybookBeth Kanter
 
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
 
How Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceHow Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceYuan Wang
 
Let's Stop the Glorification of Busy
Let's Stop the Glorification of BusyLet's Stop the Glorification of Busy
Let's Stop the Glorification of BusyGuy Kawasaki
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
 

Destaque (16)

Mobile strategy for community news and engagement
Mobile strategy for community news and engagementMobile strategy for community news and engagement
Mobile strategy for community news and engagement
 
The state of social media
The state of social mediaThe state of social media
The state of social media
 
Beyond the First Click: How today’s volunteers build power for movements and ...
Beyond the First Click: How today’s volunteers build power for movements and ...Beyond the First Click: How today’s volunteers build power for movements and ...
Beyond the First Click: How today’s volunteers build power for movements and ...
 
Creating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEOCreating A Leadership Profile for Your Nonprofit CEO
Creating A Leadership Profile for Your Nonprofit CEO
 
Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...
Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...
Sara Falconer - Case Study: How World Wildlife Fund-Canada is taking its onli...
 
Sxsw peer social media workshop combined deck
Sxsw peer social media workshop combined deckSxsw peer social media workshop combined deck
Sxsw peer social media workshop combined deck
 
Designing Nonprofit Training
Designing Nonprofit TrainingDesigning Nonprofit Training
Designing Nonprofit Training
 
Measuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BSMeasuring Social Change and Media: Beyond BS
Measuring Social Change and Media: Beyond BS
 
Documentation of the Visioning Process
Documentation of the Visioning ProcessDocumentation of the Visioning Process
Documentation of the Visioning Process
 
Emerging Leaders Playbook
Emerging Leaders PlaybookEmerging Leaders Playbook
Emerging Leaders Playbook
 
What's flipping next?
What's flipping next?What's flipping next?
What's flipping next?
 
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
 
How Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First ExperienceHow Digital Is Becoming A Mobile First Experience
How Digital Is Becoming A Mobile First Experience
 
Let's Stop the Glorification of Busy
Let's Stop the Glorification of BusyLet's Stop the Glorification of Busy
Let's Stop the Glorification of Busy
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your Business
 
Digital Storytelling for Social Impact
Digital Storytelling for Social ImpactDigital Storytelling for Social Impact
Digital Storytelling for Social Impact
 

Semelhante a Knight Foundation

Leading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth KanterLeading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth KanterKDMC
 
Arts Train the Trainers
Arts Train the TrainersArts Train the Trainers
Arts Train the TrainersBeth Kanter
 
Global Giving Briefing for Staff and Partners
Global Giving Briefing for Staff and PartnersGlobal Giving Briefing for Staff and Partners
Global Giving Briefing for Staff and PartnersBeth Kanter
 
Global Health Social Media Working Group
Global Health Social Media Working GroupGlobal Health Social Media Working Group
Global Health Social Media Working GroupBeth Kanter
 
Foundation Center DC
Foundation Center DCFoundation Center DC
Foundation Center DCBeth Kanter
 
COF Presentation: Leading the Networked Foundation
COF Presentation:  Leading the Networked FoundationCOF Presentation:  Leading the Networked Foundation
COF Presentation: Leading the Networked FoundationBeth Kanter
 
Cookies, Convening, and Coffee: Measuring the Networked Nonprofit
Cookies, Convening, and Coffee:  Measuring the Networked NonprofitCookies, Convening, and Coffee:  Measuring the Networked Nonprofit
Cookies, Convening, and Coffee: Measuring the Networked NonprofitBeth Kanter
 
Networked Capacity Building
Networked Capacity BuildingNetworked Capacity Building
Networked Capacity BuildingBeth Kanter
 
Allstate Foundation
Allstate FoundationAllstate Foundation
Allstate FoundationBeth Kanter
 
RWJF Advancing Social Media Metrics Meeting
RWJF Advancing Social Media Metrics MeetingRWJF Advancing Social Media Metrics Meeting
RWJF Advancing Social Media Metrics MeetingBeth Kanter
 
Compasspoint Measurement Workshop
Compasspoint Measurement WorkshopCompasspoint Measurement Workshop
Compasspoint Measurement WorkshopBeth Kanter
 
Boston Book Tour: Measuring the Networked Nonprofit
Boston Book Tour: Measuring the Networked NonprofitBoston Book Tour: Measuring the Networked Nonprofit
Boston Book Tour: Measuring the Networked NonprofitBeth Kanter
 
Council on Foundations ROI Panel
Council on Foundations ROI PanelCouncil on Foundations ROI Panel
Council on Foundations ROI PanelBeth Kanter
 
Council on Foundations ROI Panel
Council on Foundations ROI PanelCouncil on Foundations ROI Panel
Council on Foundations ROI PanelBeth Kanter
 
The ROI of Your Digital Strategy
The ROI of Your Digital StrategyThe ROI of Your Digital Strategy
The ROI of Your Digital StrategyBeth Kanter
 
Measuring the Networked Nonprofit Book Launch
Measuring the Networked Nonprofit Book LaunchMeasuring the Networked Nonprofit Book Launch
Measuring the Networked Nonprofit Book LaunchBeth Kanter
 
Social Good Brasil
Social Good BrasilSocial Good Brasil
Social Good BrasilBeth Kanter
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...CanadaHelps / MyCharityConnects
 

Semelhante a Knight Foundation (20)

Leading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth KanterLeading on Social Platforms, by Beth Kanter
Leading on Social Platforms, by Beth Kanter
 
Arts Train the Trainers
Arts Train the TrainersArts Train the Trainers
Arts Train the Trainers
 
Global Giving Briefing for Staff and Partners
Global Giving Briefing for Staff and PartnersGlobal Giving Briefing for Staff and Partners
Global Giving Briefing for Staff and Partners
 
Global Health Social Media Working Group
Global Health Social Media Working GroupGlobal Health Social Media Working Group
Global Health Social Media Working Group
 
Foundation Center DC
Foundation Center DCFoundation Center DC
Foundation Center DC
 
COF Presentation: Leading the Networked Foundation
COF Presentation:  Leading the Networked FoundationCOF Presentation:  Leading the Networked Foundation
COF Presentation: Leading the Networked Foundation
 
Workshop
WorkshopWorkshop
Workshop
 
Cookies, Convening, and Coffee: Measuring the Networked Nonprofit
Cookies, Convening, and Coffee:  Measuring the Networked NonprofitCookies, Convening, and Coffee:  Measuring the Networked Nonprofit
Cookies, Convening, and Coffee: Measuring the Networked Nonprofit
 
Stanford
StanfordStanford
Stanford
 
Networked Capacity Building
Networked Capacity BuildingNetworked Capacity Building
Networked Capacity Building
 
Allstate Foundation
Allstate FoundationAllstate Foundation
Allstate Foundation
 
RWJF Advancing Social Media Metrics Meeting
RWJF Advancing Social Media Metrics MeetingRWJF Advancing Social Media Metrics Meeting
RWJF Advancing Social Media Metrics Meeting
 
Compasspoint Measurement Workshop
Compasspoint Measurement WorkshopCompasspoint Measurement Workshop
Compasspoint Measurement Workshop
 
Boston Book Tour: Measuring the Networked Nonprofit
Boston Book Tour: Measuring the Networked NonprofitBoston Book Tour: Measuring the Networked Nonprofit
Boston Book Tour: Measuring the Networked Nonprofit
 
Council on Foundations ROI Panel
Council on Foundations ROI PanelCouncil on Foundations ROI Panel
Council on Foundations ROI Panel
 
Council on Foundations ROI Panel
Council on Foundations ROI PanelCouncil on Foundations ROI Panel
Council on Foundations ROI Panel
 
The ROI of Your Digital Strategy
The ROI of Your Digital StrategyThe ROI of Your Digital Strategy
The ROI of Your Digital Strategy
 
Measuring the Networked Nonprofit Book Launch
Measuring the Networked Nonprofit Book LaunchMeasuring the Networked Nonprofit Book Launch
Measuring the Networked Nonprofit Book Launch
 
Social Good Brasil
Social Good BrasilSocial Good Brasil
Social Good Brasil
 
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
Beth Kanter - The Networked Nonprofit: Using Social Media Effectively to Powe...
 

Mais de Beth Kanter

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityBeth Kanter
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserBeth Kanter
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Beth Kanter
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without BurnoutBeth Kanter
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace CultureBeth Kanter
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire NonprofitsBeth Kanter
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadBeth Kanter
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteBeth Kanter
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference KeynoteBeth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for EngagementBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy FundraiserBeth Kanter
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutBeth Kanter
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 

Mais de Beth Kanter (20)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 

Knight Foundation

  • 1. Leading on Social Platforms Social Media Strategy for Foundation Leaders Beth Kanter, Master Trainer, Author, Blogger April 2013, Knight Foundation Workshop Photo by kla4067
  • 2. Beth Kanter: Master Trainer, Author, and Blogger
  • 3. Maturity of Practice Social Mindsets Agenda Data- Informed Interactive
  • 4. Raise Your Hand If Your Social Strategy Goal Is ….  Improve relationships  Increase awareness  Increase traffic referral  Increase engagement  Change behavior  Increase dollars  Increase action
  • 5. Do You Use Any of These Tools? Stand Up, Sit Down … Photo by net_efekt
  • 6. Stay standing if your Foundation or nonprofit is using any of the digital tools as part of your strategy and getting results?
  • 7. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.” Maturity of Practice
  • 15. Where to focus … CRAWL WALK RUN FLY Linking Social with Ladder of Network Building Marketing Strategy Results and Engagement Development Networks Many champions and free Content Strategy agents work for you Culture Change Pilot: Focus one program or channel Best Practices Multi-Channel with measurement Engagement, Content, and Measurement and Measurement Incremental Capacity learning in all above Reflection and Continuous Improvement
  • 16. Four Corners of the Room Where is your organization now? What does that look like? What do you need to get to the next level? CRAWL FLY Walk RUN
  • 17. Maturity of Practice: Crawl-Walk-Run-Fly Categories Practices Average CULTURE Networked Mindset 2.3 Institutional Support 1.5 CAPACITY Staffing 1.8 Strategy 1.5 MEASUREMENT Analysis 1.5 Tools 2.0 Adjustment 1.8 LISTENING Brand Monitoring 1.5 Influencer Research 1.3 ENGAGEMENT Ladder of Engagement 1.5 CONTENT Integration/Optimization 1.8 NETWORK Influencer Engagement 2.0 Relationship Mapping 1.3 C4 Atlanta LA Stage Alliance 1 2 3 4 Austin Creative Alliance TOTAL AVERAGE The Alliance of Resident … Theatre Bay Area Arts & Cultural Alliance of Central … 0.0 0.5 1.0 1.5 2.0 2.5
  • 18. Success happens by taking the right incremental step forward especially when it comes to mindsets….
  • 19. A Networked Mindset: A Leadership Style • Leadership through active social participation • Listening and cultivating organizational and professional networks to achieve the impact • Sharing control of decision-making • Communicating through a network model, rather than a broadcast model • Openness, transparency, decentralized decision- making, and collective action. • Being Data Informed, learning from failure
  • 20. From CEO to CNO (Chief Networking Officer) Feeding and tuning professional and organizational networks
  • 21. The Social CEO: Being Human Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity
  • 22. The Social CEO: In Service of Strategy
  • 23. Benefits: One CEO Tweet = 1,000 by Staff 23
  • 24. It’s Making the Time, Not Finding It
  • 26. You want me to Tweet too? Great idea but .. Who has time? Are you thinking this?
  • 27. Discussion Questions ….. • What do you spend time doing as now that could be better done via social? • How could social improve what you already know and value? • What are your communication strengths and preferences? • What other foundation CEOs are using social that you respect, feel inspired by?
  • 28. SCALING YOUR SOCIALSOCIAL Social integrated All staff will across departments connect with our or job functions community via social! Yes! CEO is on social and likes it!
  • 29. SOCIAL INTEGRATED INTO This is too much ALL DEPARTMENTS work!
  • 30. ALL STAFF USE SOCIAL IN SERVICE OF STRATEGY F*CK Yes! Can finally tweet This social media stuff is about our programs from my #$_)*) I have work to do! personal acount!
  • 31. Maturity of Practice: Scaling Social Strategy CRAWL WALK RUN FLY Social media policy Social media policy Social media staff All staff use social is drafted and has been discussed position includes media effectively to gaining support and approved by facilitating training support organization through “road leadership. other staff to use objectives. shows” with social networks. departments
  • 32. Social Media Policy: Don’t Let the Lawyers Scare You! • Social Media policy is a living document • Establish Good Working Relationship • Track and Share Articles • Vet Issues w/Legal • Meet when there isn’t a crisis  • Bring in social media savvy lawyers
  • 33. Social Media Policy – All Staff Participate http://www.bethkanter.org/staff-guidelines/
  • 34. Leverage Staff Personal Passion In Service of Mission @rdearborn works for UpWell and she LOVES sharks.
  • 36. Hybrid Model Staffing: Tear Down Those Silos Source: SSIR – Mogus, Silberman, and Roy
  • 37. Share Pair: How organizational cultures issues are in your way? How have you gotten past those and created a social culture?
  • 39. Data Informed Successful networks and social media start with measurement
  • 40. CWRF: Becoming Data Informed: What Does It look like? Crawl Walk Run Fly Lacks consistent data Data collection Data from multiple Org Wide KPIs collection consistent but not sources shared No reporting or Data not linked to System and structure for Organizational synthesis results, could be wrong data collection Dashboard with data different views, sharing Decisions based on gut Rarely makes decisions Discussed at staff Data visualization, real- to improve meetings, decisions time reporting, formal made using it reflection process Analysis Tools Sense-Making
  • 41. Data-Informed Culture: It starts from the top! Do Something.org
  • 43. Tear down those silos and walls around data …
  • 44. More time think about that the data, then collect it
  • 46. Video
  • 48. How To Improve Measurement Practice • Use the 7 Steps of Measurement • Identify small pilots, place little bets, learn, pivot, and iterate
  • 50. Growth Mindset VS Fixed Mindset
  • 51. What typically happens when you do an After Action Review?
  • 53. The Fickle Finger of Failure! What It’s all failure? your fault!
  • 54. No! It was all my fault!!
  • 55. Dysfunctional Reactions to Failure Blame OTHERS DENY Blame Blame YOURSELF Saul Rosenzweig Theory
  • 56. Cultivate Self-Awareness: The Failure Bow 1. Raise hands in the air and bow 2. Grin like a submissive dog 3. Say Thank You I’ve Failed 4. Move on and learn
  • 57. Cultivate Organizational Awareness: DoSomething FailFest
  • 58. Cultivate Organizational Awareness: Momsrising: Joyful Funerals Momsrising: Joyful Funerals….
  • 59. Summary • Success happens by taking the right incremental step to get to the next level, but keep moving forward • Use social media a strategy for organizational AND personal leadership • Scale your organization’s social culture with a living social media policy • Don’t let the lawyers scare you • Allow staff to leverage their personal passion in service if your strategy • Place little bets, but learn from failure and pivot
  • 60. Share Pair: What is one idea that you can put into practice?

Notas do Editor

  1. http://www.flickr.com/photos/84263554@N00/184270268/
  2. http://www.flickr.com/photos/socialgoodbrasil/8179199091/sizes/l/in/photostream/
  3. Agenda for today’s session –We’re going to look at definition of a leading w/network mindset, examples of foundation/nonprofit ceos and how they’re doing it, and discuss the ideaI’m going to share a “maturity of practice” framework for networked nonprofits and have you do a little self-assessment of where your foundation isMy indicator of success – leave this session with one idea that you can implement to start leading with a network mindset – and improve your org’s current practice.
  4. http://www.flickr.com/photos/tallmariah/185557867/sizes/z/in/faves-cambodia4kidsorg/
  5. https://twitter.com/larissaarcher/status/265618371947687937
  6. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
  7. Let me tell you the story of one community foundation – going from crawling to walking ….This their new web site – they were not always out there connectingThey were not presence on social networksThere was resistance, particularly to the idea that all staff should be using the toolsFirst steps:Part of their strategy, they benchmarked all the nonprofit FB pages in their county – found that 80% were there- average 200 fans. This group was a key group they needed to reach and were missing out. If they could develop further develop their integrated content strategy and include FB with content for their audience they could expand their reach and also connect.
  8. http://measure-netnon.wikispaces.com/file/view/CFSCC_SocialMediaPolicy_08%2017%2011.pdfThey needed a policy – so they could get everyone on staff to participate – first to make the work flow efficient – and to leverage networks and get out of the silo of communications department.This was easy … -Road shows with department-Addressing concerns – like privacy – Chuckie Cheese story – privacy workshops …
  9. They focused on developing a robust engagement and content strategy – that was integrated with other channels, all to support objectives in communications strategy and outcomes – and used measurement. They started with one channel – FB …
  10. With content/engagement strategy and social media policy, now more staff are participating both online/offline – bridging the two. Out there connecting in the community and on FB.
  11. Framework to guide my coaching and peer learning design over the yearsThere are different stages of development for networked nonprofits. The Crawl StageCrawlers are not using social media consistently or measurement processes; they also lack a robust communications strategy. Crawlers can be small or large nonprofits that have all the basics in place, but they either lack a social culture or resist transforming from a command-and-control style to a more networked mindset. These nonprofits need to develop a strategy. Even with a communications strategy in place, some organizations may face challenges to adopting a networked way of working. If so, they should start with a discussion of the organizational issues, followed by codifying the rules in a social media policy. They should also anticipate learning and benefiting from inspiring stories from peers.The Walk StageNonprofits in this stage are using several social media channels consistently, but may not be strategic or fully embracing best practices—maybe they don’t engage with users, or they only share content and messaging produced by their own organization. These nonprofits need to create a social media strategy to support short- and long-term objectives, such policy change or increasing public engagement on an issue. Walkers internalize listening, and use the data they collect to improve engagement and some content best practices.These organizations implement small, low-risk projects that collect stories, learning, and metrics to help leadership better understand the value, benefits, and costs. Walkers should focus on one or two social media tools, going deep on tactics and generating tangible results and learning. They must identify low-cost ways to build capacity internally, such as integrating social media responsibilities into existing staff jobs. Capacity is built with support from leadership and a social media policy formalizes the value and vision.The Run StageRunners use more than two social media channels as part of an integrated strategy, identifying key result areas and metrics that drive everything they do. They have a formal ladder of engagement that illustrates how supporters move from just hearing about your organization to actively engaging, volunteering, or donating to your organization. This is used to guide strategy and measurement. They visualize their networks and measure relationships. These organizations practice basic measurement religiously and use data to make decisions about social media best practices.In these organizations, a single department does not guard social media, and staff are comfortable working transparently and with people outside the organization. The board is also using social media as part of its governance role.To build internal capacity, runners invest in a community manager whose job it is to build relationships with people on social media or emerging platforms. These organizations know how to create great content, and use an editorial calendar to coordinate and curate content across channels. They are routinely tracking the performance of their content strategy and adjust based on measurement.The Fly StageThese organizations have institutionalized everything in the running stage. Flyers embrace failure and success alike, and learn from both. Flyers are part of a vibrant network of people and organizations all focused on social change. They use sophisticated measurement techniques, tools, and processes.http://www.flickr.com/photos/oreoqueen/3235090633/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/jonathandesign/7031920221/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/bdfbrasil/2416260064/sizes/m/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/levymh/6891554365/in/faves-cambodia4kidsorg/
  12. The maturing of practice framework includes looking at 7 best practice areas for networked approaches and social media – and some specific indicators – and looking at what they look at the different maturity levels. If you remember the application form, it asked you questions and that’s how I came up with the scoring system. If you were “crawl” you got 1, Walk 2, Run 3, and Fly 4 – and then I average the scores for the group. I also could come up with a score for your organization overall.So, if you got a 1.5, it means that you are on your way to walking.https://docs.google.com/spreadsheet/ccc?key=0AtsV5h84LWk0dFhENWFXVzBwZ2lWOGlzazZSek5Iemc#gid=1
  13. To work with a network mindset means embracing an emerging leadership style that is characterized by greater openness, transparency, decentralized decision-making, and collective action. It means operating with an awareness of the networks you are embedded in, and listening to and cultivating these networks to achieve the impact you care about. It means exercising leadership through active participation. It means sharing by default. It means communicating through a network model, rather than a broadcast model—finding where the conversations are happening and taking part.Individuals leading with a network mindset are prioritizing activities that are often associated with facilitative or collaborative leadership. They’re seeking opportunities to distribute, rather than centralize, responsibility and authority. They’re convening diverse stakeholders, reaching out and engaging new participants in dialogues and projects, and generating coordination, cooperation and collaboration. They’re also working with an attentiveness to the nature of networks by creating and protecting spaces that build social capital (connectedness, trust, reciprocity), by brokering connections, especially across difference and nurturing self-organization, and by genuinely participating in networks and thereby leading by doing.More concretely, leading with a network mindset might, for a funder, mean:Developing an ecosystem awareness by mapping funding flows or relationships in order to better understand an issue area.Openly asking important questions, like the Packard Foundation did when they hosted their public Nitrogen Wiki for generating input to a new program strategy.Hosting town halls for listening to stakeholders—online and in-person—like Marguerite Casey Foundation has been doing with its Equal Voice campaign.Making and strengthening connections among other funders and stakeholders in an issue area.Pooling funds like the Hewlett, Packard, and McKnight Foundations have done to launch ClimateWorks.Listening to and participating in the blogosphere and Twitter stream related to an issue area, like program staff at the Robert Wood Johnson Foundation are working to do as part of their Web 2.0 Philanthropy initiative.
  14. Let’s look at some of the first steps of this change …The first step is to understand, feed, and tune your networksNetworks consist of people and organizationsYou have your professional network – and your organization has a network – there are connected.
  15. But, it isn’t just a spectator sport, it’s a contact sport – you have to be presence and engage ..This is the hard part … especially for CEOs of a certain age – this shift ..
  16. But, it isn’t just a spectator sport, it’s a contact sport – you have to be presence and engage ..This is the hard part … especially for CEOs of a certain age – this shift ..https://twitter.com/UdiACLU/status/What does your executive spend time doing now that they could do better via social? Whose work do they respect, follow or and feel inspired by?What are their communication strengths and preferences?How will social improve things they already KNOW they value?307513866315763712
  17. What does your executive spend time doing now that they could do better via social? Whose work do they respect, follow or and feel inspired by?What are their communication strengths and preferences?How will social improve things they already KNOW they value?
  18. Here’s s
  19. http://www.si.edu/content/pdf/about/sd/SD-814.pdfhttp://www.bethkanter.org/category/organizational-culture/
  20. http://www.bethkanter.org/staff-guidelines/
  21. So sharks aren’t really our focus. We work mostly on sustainable seafood and overfishing.But Ray reaaaaaaly loves sharks. This could be a big problem.
  22. on sustainable seafood and overfishing.
  23. http://www.ssireview.org/blog/entry/four_models_for_organizing_digital_work_part_twoHybrid is the most progressive and the most conducive to producing continuous innovation at the pace of digital change. In this model, different business units continue to build their own capacity based on their specific needs, but all digital staffers are connected to and supported by a central and strong digital experience team that directs the whole system toward long-term strategic goals. With this model, the culture of the central digital team is practicing what we’ll call “open leadership”: service oriented, highly collaborative, hyper-connected listeners, who also have the technical and content expertise to be high-value strategists. They take on leadership of high-leverage or high-risk projects themselves, but leave space for others to lead on their own initiatives.  This may sound ideal, but in practice it is a more organic model than most institutions are comfortable with. It’s actually unclear whether this model can actually exist if the rest of the institution is highly silo-ized, politicized, and competitive. To be sustainable, support for this new type of collaborative leadership needs to come via a larger change initiative from the top that moves toward looser, more adaptive structures overall.Jason Mogus is the principal strategist at Communicopia, a Webby Award-winning digital consultancy that helps social change organizations adapt to a networked world. Jason has led digital transformation projects for the TckTckTck global climate campaign, The Elders, NRDC, the United Nations Foundation, and the City of Vancouver, and he is the founder of the Web of Change community. Michael Silberman is the global director of Digital Innovation at Greenpeace, where he leads a lab that envisions, tests, and rolls out creative new means of engaging and mobilizing supporters in 42 countries. Silberman is a co-founder of EchoDitto, a digital consultancy that empowers leading organizations to have a greater impact through the creative use of new technologies. Follow Michael on twitter: @silbatron. Christopher Roy is a senior strategist with Communicopia and the founder of Open Directions. He works with social purpose organizations and businesses to create clear strategies and tactical plans that harness the full potential of online engagement for creating change.
  24. A data-informed culture, something very different from a data-driven culture. The term “data-driven” has been used to describe organizations that rely solely on cold hard data to make decisions. Being data-driven sounds great—in theory. But, because it doesn’t acknowledge the importance of basing decisions on multiple information sourcesThe phrase “data-informed” is a far more useful label. Data-informed describes agile, responsive, and intelligent businesses that are better able to succeed in a rapidly changing environment.Data-informed cultures are not slaves to their data. Mario Morino uses the phrase “information-based introspection” to refer to using and applying data in context to excel.Multiple sources for decision-making are critical. “Data is an important part of the story, but not all of it. Nonprofits have to balance an overreliance on passion or belief in one's mission with over-fetishisation of data and analysis.”
  25. http://www.flickr.com/photos/theimagegroup/369893824/
  26. The “Crawl, Walk, Run, Fly” Maturity of Social Media practice framework is in Beth’s next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate our progress.Explain modelPhotos: Runhttp://www.flickr.com/photos/clover_1/2647983567/Flyhttp://www.flickr.com/photos/micahtaylor/5018789937/
  27. There’s another important organizational skill - data-informed this describes agile, responsive, and intelligent nonprofitsthat are better able to succeed in a rapidly changing environment and can fuel networks of networks. DoSomething.org has a big hairy social change goal:  To harnesses teenage energy and unleash it on causes teens care about by launching a national campaign per week.  The call to action is always something that has a real impact and does not require money, an adult, or a car.   Their measurable goal is to get 5 million active teen members engaged in social change campaigns by 2015.    Their use of social media, mobile, and data all strategically selected and use to reach that goal.They are a networked nonprofit with a data informed culture – and it started at the top with their board and advisors ..Reid Hoffman and DjPatil – “A Data Scientist” – have advised the CEO – Nancy Lublin – not only what infrastructure is needed to collect and make sense of data, but how she as the leader can’t rely on hunches – decisions – have to be informed by data.
  28. http://www.flickr.com/photos/mkrigsman/3428179614/DoSomething has two data analyst positions on staff .. And they aren’t sitting in the corner playing with their spreadsheetsWhile a big part of their job is to become the stewards of the dashboard, they work with staff – so that making sense of data Is not an adhoc process, but one of continous improvement of the programs. The data analysts work collaboratively with staff to help them apply and understand their data.
  29. One of their organizational mantra is “Spend More Time Thinking About The Data, Less On Collecting ItPregnancy Text” Campaign featured on their quarterly dashboard.    This clever sex education campaign is an updated version of the teen pregnancy education program where young people carried eggs around and pretend they are babies.   It was a text campaign where teens opted in to receive texts on their mobile phones from the “baby.”     Once they joined (and they could share it with their friends). they received regular annoying text messages at all hours from the “baby”  that poops, cries, and needs their immediate attention.The team at DoSomething.org uses data to base the program design, key performance indicators and a hypothesis to be tested.    They looked at  survey data from the National Campaign:  nearly 9 in 10 (87%) young people surveyed also say that it would be much easier for teens to delay sexual activity and avoid teen pregnancy if they were able to have more open, honest conversations about these topics with their parents and/or friends.    So, success of this campaign would be mean that participants talk with their family or friends about the issue and delay sexual activity.The basic design had those who signed up challenge their friends to take care of a text baby either by (1) going to DoSomething website and selecting 5 friends to challenge or (2) after receiving a text from DoSomething (sent to DoSomething’s 300k mobile subscribers) would opt to challenge friends after reading a quick stat on US teen pregnancy.   Participants that accepted the challenge would then start receiving texts the following morning from the text-baby.  After completing the challenge user were prompted to send it to their own friends.DoSomething.org also followed up with 5k of the users with a text-based survey to measure impact.Once defining success and identifying the right data collect, here’s some of the insights they gleaned  according to Nancy Lublin, CEO of DoSomething and Jeffrey Bladt:SMS as a platform:  They are monitoring engagement per communication channel and it has revealed SMS to be 30xs more powerful for getting their users to take action as compared to emailChallenging 5 friends: we’ve tested various group sizes for SMS experience and have found the a group of 6 (1 alpha inviting friends) leads to the highest overall engagementResearch Based Messaging:  The general messaging for the campaign was based on survey findings that found (1) big scare tactics (e.g. getting pregnant = not going to college) we not as effective as highlighting who being a teen parent changes daily life (e.g can’t go to the movies because baby sitter cancelled); (2) a CDC report that found: “The impact of strong pregnancy prevention messages directed to teenagers has been credited with the [recent] teen birth rates decline.A/B Testing: They pre-tested different messages and frequency of sending the messages to smaller test groups of  teens to optimize the number of messages the baby would send during the day, as well as the content.   They ended up doubling the frequency and rewording several interactions as well as building in a response system (so the baby would respond if  teen texted an unsolicited response).  The insights from these tests pushed up engagement and likelihood of forwarding at the end.Impact:  They did a survey to measure this.   1 in 2 teens said that taking the Pregnancy Text made it more likely that they would talk about the issue of teen pregnancy with their family and friends.As you can see from the above insights,  DoSomething just not gather and analyze topline data:101,444 people took part in the campaign with 100,000 text-babies delivered171,000 unsolicited incoming messages, or 1 every 20 seconds for the duration of the campaign. During the initial launch period (first 2 weeks), a new text message was received every 10 seconds.For every 1 direct sign-up, DoSomething gained 2.3 additional sign-ups from forward to a friend functionality.  The viral coefficient was between 0.60 and 0.70 for the campaign.1 in 4 (24%) of teens could not finish a day with their text-baby (texted a stop word to the baby)DoSomething.org uses its data to continuously improve programs, develop content, and shape campaign strategies. So DoSomething.org wants its staff to spend more of its brainpower thinking about the data, rather than collecting it. To ensure that this happens, DoSomething.org’s Data Analyst Bob Filbin’s job is more than programming formulas in Excel spreadsheets. Says Filbin, “One of the biggest barriers in nonprofits is finding the time to collect data, the time to analyze, and the time to act on it. Unless someone is put in charge of data, and it’s a key part of their job description, accelerating along the path towards empowered data-informed culture is going to be hard, if not impossible.”
  30. No addhttp://www.youtube.com/watch?v=QhgsJjNVbu0http://gawker.com/5950941/kathie-lee-dropped-a-puppy-on-his-head-on-live-tv-todayhttp://www.youtube.com/watch?v=sQzo_3yIc8M
  31. Back in the office, the data scientists were looking at the data in real time to figure out what was driving people to their landing page and getting them to sign up.
  32. http://michelemmartin.wikispaces.com/Reflective+Practice+for+TAFE
  33. http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
  34. The fickle finger of failureSome people point fingers and blame othersOthers are quiet and guess what they are thinking? Let’s go inside that guy’s head … http://www.flickr.com/photos/urthstripe/85094162/sizes/z/
  35. http://www.mandrgames.com/sound/Whipping%20Boy.mp3
  36. Understand your type, change your stripes, cultivate self-awareness, cultivate political awareness, embrace new habits, influence others
  37. http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb.    Momrising staff gives themselves permission to kill each other’s projects  or tactical ideas that were brilliant at the time but simply don’t work.  They do this with humor to remove the failure stigma and call it a “Joyful Funeral”  Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success.   Many times victories happen in baby steps.   They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success:     Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams.   For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.”  They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
  38. http://bit.ly/network-leadership