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08NTC Social Media ROI Case Study Slam: ROI of Listening

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Beth Kanter
Beth Kanter

http://socialmediametrics.wikispaces.com/ntc2008

EducationBusiness
1 of 19
ROI of Listening American Red Cross Case Study Slam
Me ,[object Object],[object Object],[object Object]
American Red Cross ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project Listen The What
Project Listen The Why
Project Listen The Outcome
Project Listen The Outcome ,[object Object],[object Object],[object Object]
Project Listen Process
Project Listen Process
Project Listen Process ,[object Object],[object Object]
Project Listen Process
Project Listen Process
Project Listen Results
Project Listen Results ,[object Object],[object Object]
Project Listen Challenges ,[object Object],[object Object],[object Object],[object Object]
Project Listen Challenges Firewall
Project Listen Successes ,[object Object],[object Object],[object Object]
Project Listen Successes ,[object Object],[object Object]
Project Listen Key Learning Listening really is a gateway drug. Easy to aggregate data to make systemic change recommendations. Don’t forget the little guys and one-on-one relationships.

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