SlideShare a Scribd company logo
1 of 7
Not-for-Profit Marketing  21
Nonprofit Organization (NPO) ,[object Object],Not-for-Profit Marketing 20-2
Characteristics of a Nonprofit Organization (NPO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],21 20-3
Types of Nonprofit Marketing  (1 of 2) ,[object Object],[object Object],[object Object],[object Object],21 20-5a
Types of Nonprofit Marketing  (2 of 2)   ,[object Object],[object Object],21 Not-for-Profit Marketing 20-5b
Developing a Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],21 20-6
Thank you

More Related Content

What's hot

17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)Sameer Mathur
 
Ch5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acuCh5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acuSamir Al-Alfy
 
Ch4 social marketing research_acu
Ch4 social marketing research_acuCh4 social marketing research_acu
Ch4 social marketing research_acuSamir Al-Alfy
 
Presentation Public Sector Marketing
Presentation Public Sector MarketingPresentation Public Sector Marketing
Presentation Public Sector Marketinghenryoliwag
 
the strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie Otienothe strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie OtienoSolomon Muigai
 
What are Guidelines for effective brand building events and experiences?
What are Guidelines for effective brand building events and experiences?What are Guidelines for effective brand building events and experiences?
What are Guidelines for effective brand building events and experiences?Sameer Mathur
 
Promotion
PromotionPromotion
Promotionsimi
 
What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...Sameer Mathur
 
Marketing’s role @ bec doms
Marketing’s role @ bec domsMarketing’s role @ bec doms
Marketing’s role @ bec domsBabasab Patil
 
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...AnanthaGanesh1
 
17-2 (how should sales promotion decisions be made)
17-2 (how should sales promotion decisions be made)17-2 (how should sales promotion decisions be made)
17-2 (how should sales promotion decisions be made)Sameer Mathur
 
Monitoring and control
Monitoring and controlMonitoring and control
Monitoring and controlnagaraj padaki
 
Media Matters! Sept 2015
Media Matters! Sept 2015Media Matters! Sept 2015
Media Matters! Sept 2015Bill Fitch
 
Loud & Clear - Successfully Marketing your Nonprofit
Loud & Clear - Successfully Marketing your NonprofitLoud & Clear - Successfully Marketing your Nonprofit
Loud & Clear - Successfully Marketing your NonprofitDeborah Spector
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skillsSameer Mathur
 

What's hot (18)

17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)17-1 (what steps are required in developing an advertising program)
17-1 (what steps are required in developing an advertising program)
 
Ch5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acuCh5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acu
 
Ch4 social marketing research_acu
Ch4 social marketing research_acuCh4 social marketing research_acu
Ch4 social marketing research_acu
 
Presentation Public Sector Marketing
Presentation Public Sector MarketingPresentation Public Sector Marketing
Presentation Public Sector Marketing
 
the strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie Otienothe strategic role of PR in product launches by Julie Otieno
the strategic role of PR in product launches by Julie Otieno
 
Are you Market READY?
Are you Market READY? Are you Market READY?
Are you Market READY?
 
What are Guidelines for effective brand building events and experiences?
What are Guidelines for effective brand building events and experiences?What are Guidelines for effective brand building events and experiences?
What are Guidelines for effective brand building events and experiences?
 
Promotion
PromotionPromotion
Promotion
 
Public relations
Public relations Public relations
Public relations
 
What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...What tools are available to help companies monitor and improve their marketin...
What tools are available to help companies monitor and improve their marketin...
 
Marketing’s role @ bec doms
Marketing’s role @ bec domsMarketing’s role @ bec doms
Marketing’s role @ bec doms
 
New
NewNew
New
 
Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...Objective setting & determining the target audience |advertising goals| Adver...
Objective setting & determining the target audience |advertising goals| Adver...
 
17-2 (how should sales promotion decisions be made)
17-2 (how should sales promotion decisions be made)17-2 (how should sales promotion decisions be made)
17-2 (how should sales promotion decisions be made)
 
Monitoring and control
Monitoring and controlMonitoring and control
Monitoring and control
 
Media Matters! Sept 2015
Media Matters! Sept 2015Media Matters! Sept 2015
Media Matters! Sept 2015
 
Loud & Clear - Successfully Marketing your Nonprofit
Loud & Clear - Successfully Marketing your NonprofitLoud & Clear - Successfully Marketing your Nonprofit
Loud & Clear - Successfully Marketing your Nonprofit
 
How can a company improve its marketing skills
How can a company improve its marketing skillsHow can a company improve its marketing skills
How can a company improve its marketing skills
 

Viewers also liked (12)

Marketing mix p’s of marketing
Marketing mix p’s of marketingMarketing mix p’s of marketing
Marketing mix p’s of marketing
 
Marketing for non profit organizations. welcome to Pakistan wildlife foundati...
Marketing for non profit organizations. welcome to Pakistan wildlife foundati...Marketing for non profit organizations. welcome to Pakistan wildlife foundati...
Marketing for non profit organizations. welcome to Pakistan wildlife foundati...
 
CRY - Child Rights Leadership Programme 2015-16
CRY - Child Rights Leadership Programme 2015-16CRY - Child Rights Leadership Programme 2015-16
CRY - Child Rights Leadership Programme 2015-16
 
Service Marketing
Service MarketingService Marketing
Service Marketing
 
Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar Nonprofit Marketing Fundamentals Webinar
Nonprofit Marketing Fundamentals Webinar
 
Marketing for non profit organizations
Marketing for non profit organizationsMarketing for non profit organizations
Marketing for non profit organizations
 
intro to service marketing
intro to service marketingintro to service marketing
intro to service marketing
 
Hris
HrisHris
Hris
 
Marketing of financial services
Marketing of financial servicesMarketing of financial services
Marketing of financial services
 
The 12 Ps
The 12 PsThe 12 Ps
The 12 Ps
 
Marketing of financial services
Marketing of financial servicesMarketing of financial services
Marketing of financial services
 
Services marketing
Services marketingServices marketing
Services marketing
 

Similar to Lecture18

company and marketing strategy
company and marketing strategycompany and marketing strategy
company and marketing strategyFahad Masood
 
A new roadmap to marketing success.ppt
A new roadmap to marketing success.pptA new roadmap to marketing success.ppt
A new roadmap to marketing success.pptUmairaSami
 
Marketing and business strategy
Marketing and business strategy Marketing and business strategy
Marketing and business strategy ROSHANGLOPEZ
 
principles of marketing Chapter#02
principles of marketing Chapter#02 principles of marketing Chapter#02
principles of marketing Chapter#02 Absar Shabbir
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan
 
Fundamentals of Marketing (Chapter 02)
Fundamentals of Marketing (Chapter 02)Fundamentals of Marketing (Chapter 02)
Fundamentals of Marketing (Chapter 02)Jasimuddin Rony
 
Principles of Marketing 2011 02
Principles of Marketing 2011 02 Principles of Marketing 2011 02
Principles of Marketing 2011 02 Stephan Langdon
 
Marketing’s role @ bec doms
Marketing’s role @ bec domsMarketing’s role @ bec doms
Marketing’s role @ bec domsBabasab Patil
 
Marketing’s role @ bec doms
Marketing’s role @ bec domsMarketing’s role @ bec doms
Marketing’s role @ bec domsBabasab Patil
 
How to Create a Social Media Marketing Strategy.pptx
How to Create a Social Media Marketing Strategy.pptxHow to Create a Social Media Marketing Strategy.pptx
How to Create a Social Media Marketing Strategy.pptxCrosshairs Communication
 
Marketing by nazima
Marketing by nazimaMarketing by nazima
Marketing by nazimaNazima7
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organizationrikkylohia
 
Chp 8 student led facilitation ppt
Chp 8 student led facilitation pptChp 8 student led facilitation ppt
Chp 8 student led facilitation pptKelsiOsterman
 

Similar to Lecture18 (20)

company and marketing strategy
company and marketing strategycompany and marketing strategy
company and marketing strategy
 
A new roadmap to marketing success.ppt
A new roadmap to marketing success.pptA new roadmap to marketing success.ppt
A new roadmap to marketing success.ppt
 
Chapter 2s.ppt
Chapter 2s.pptChapter 2s.ppt
Chapter 2s.ppt
 
Chapter 2s.ppt
Chapter 2s.pptChapter 2s.ppt
Chapter 2s.ppt
 
Chapter 2s.ppt
Chapter 2s.pptChapter 2s.ppt
Chapter 2s.ppt
 
market strategies
market strategiesmarket strategies
market strategies
 
Marketing and business strategy
Marketing and business strategy Marketing and business strategy
Marketing and business strategy
 
principles of marketing Chapter#02
principles of marketing Chapter#02 principles of marketing Chapter#02
principles of marketing Chapter#02
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationships
 
Company and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer RelationshipsCompany and Marketing Strategy: Partnering to Build Customer Relationships
Company and Marketing Strategy: Partnering to Build Customer Relationships
 
Fundamentals of Marketing (Chapter 02)
Fundamentals of Marketing (Chapter 02)Fundamentals of Marketing (Chapter 02)
Fundamentals of Marketing (Chapter 02)
 
Principles of Marketing 2011 02
Principles of Marketing 2011 02 Principles of Marketing 2011 02
Principles of Marketing 2011 02
 
Marketing’s role @ bec doms
Marketing’s role @ bec domsMarketing’s role @ bec doms
Marketing’s role @ bec doms
 
Marketing’s role @ bec doms
Marketing’s role @ bec domsMarketing’s role @ bec doms
Marketing’s role @ bec doms
 
How to Create a Social Media Marketing Strategy.pptx
How to Create a Social Media Marketing Strategy.pptxHow to Create a Social Media Marketing Strategy.pptx
How to Create a Social Media Marketing Strategy.pptx
 
Marketing by nazima
Marketing by nazimaMarketing by nazima
Marketing by nazima
 
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing OrganizationMarketing Management Chapter 22 Managing A Holistic Marketing Organization
Marketing Management Chapter 22 Managing A Holistic Marketing Organization
 
Marketing
MarketingMarketing
Marketing
 
22
2222
22
 
Chp 8 student led facilitation ppt
Chp 8 student led facilitation pptChp 8 student led facilitation ppt
Chp 8 student led facilitation ppt
 

Recently uploaded

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 

Recently uploaded (20)

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 

Lecture18