SlideShare uma empresa Scribd logo
1 de 12
Baixar para ler offline
Sales letters
By
Prof. Kamlesh
Joshi
Sales letters
• Introduction:
• In order to persuade the customer sales letters
are lengthy as compare to other letters. Sales
letters are a kind of advertisement of a
product or service. It has to “educate,
persuade and convince” the customer.
• Sales letters are not only lengthy, they also
have some literature, brochure, pamphlet etc
• Sales letters are aimed at catching attention of
some particular class.
Sales letters
• Advantages of sales letters:
• Sales letters get straight to the reader and can
compel more attention.
• It has not to face competition like
advertisement.
• It is easy to avoid a salesman but not a sales
letter.
• It has advantage of personal touch.
• It is very cheap as compared to other publicity.
Sales letters
• Disadvantages of sales letters:
• A sales letter has to perform various functions
in a very limited space.
• It has to arouse interest and desire in a limited
space.
• Sales letters are uninvited and hence not likely
to get a warm welcome.
Sales letters
• Formulas for organizing sales letters:
• The most effective formula is known as AIDA
A Attention
I Interest
D Desire
A Action
Sales letters
• Hints for drafting sales letters:
• Begin the letter in a manner that arouse
curiosity.
• Give a vivid description of the product or
service.
• Tell the benefits of the product or service.
• Convince the reader by giving evidence.
• Induce the reader to act at once.
• Offer some attractive schemes.
Sales letters
• Opening statements:
• There are certain people whom we are glad to
welcome as special customers and YOU are
one of them.
• May we take a moment of your time to do you
a favour?
Sales letters
• Closing statements:
• Guarantee yourself with a worry-free future
by purchasing our…
• Get today ____to ensure ultimate economy
and win free coupons worth Rs.____.
• Act now and save Rs.____.
A sales letter to promote car loan schemes
Kotak mahindra finance ltd.
203, Star Plaza
Rajkot – 360003
May 10, 2012
Dr. Rakesh Patel
3, Station Plot
Gondal
Dear Sir,
Sales letters
When you take a car loan from us, you can be
absolutely sure that there are no hidden cost of
any kind.
What there will be however, are a whole lot of
features which make taking a loan a very
relaxing experience. For example, there is
doorstep service, tailor-made packages, quick
one-person approval and simple documentation
and processing.
Sales letters
In short, we do everything to make sure you
don’t pay, through your nose. For further
details you may call us on (0281) 2465098 or
2465099.
Yours
faithfully,
Sales Manager
Thank you

Mais conteúdo relacionado

Mais procurados

Persuasive communication (messages)
Persuasive communication (messages)Persuasive communication (messages)
Persuasive communication (messages)DearMudassir
 
GOOD NEWS BAD NEWS .pptx
GOOD NEWS  BAD NEWS .pptxGOOD NEWS  BAD NEWS .pptx
GOOD NEWS BAD NEWS .pptxRakha15
 
Good news and neutral messages
Good news and neutral messagesGood news and neutral messages
Good news and neutral messagesKausar Rehman Khan
 
Business communication complete note
Business communication  complete note Business communication  complete note
Business communication complete note kabul university
 
business communication
business communicationbusiness communication
business communicationNitin Patil
 
Sales letters and Sales Promotion Letters
Sales letters and Sales Promotion LettersSales letters and Sales Promotion Letters
Sales letters and Sales Promotion LettersAli Lodhra
 
Letters of Complaint
Letters of ComplaintLetters of Complaint
Letters of ComplaintJafar pp
 
Writing an official email
Writing an official emailWriting an official email
Writing an official emailJomy Mathew
 
Good news and neutral messages
Good news and neutral messagesGood news and neutral messages
Good news and neutral messagesSadiq Ur Rehman
 
2011 Busines Email Writing Made Easy
2011 Busines Email Writing Made Easy2011 Busines Email Writing Made Easy
2011 Busines Email Writing Made EasyMerapi Indah Sdn Bhd
 
Writing Business Letters
Writing Business LettersWriting Business Letters
Writing Business LettersDylan Blanchard
 
Good news - Business Communication
Good news - Business CommunicationGood news - Business Communication
Good news - Business Communicationjulianmillar
 
Enquiry letters
Enquiry lettersEnquiry letters
Enquiry lettersKumar
 
Complaints, claims and adjustments
Complaints, claims and adjustments Complaints, claims and adjustments
Complaints, claims and adjustments letisoles
 
Writing Effective Emails
Writing Effective EmailsWriting Effective Emails
Writing Effective EmailsAshit Jain
 
Formal and informal letter
Formal and informal letterFormal and informal letter
Formal and informal letterahmadraza484
 

Mais procurados (20)

Persuasive communication (messages)
Persuasive communication (messages)Persuasive communication (messages)
Persuasive communication (messages)
 
GOOD NEWS BAD NEWS .pptx
GOOD NEWS  BAD NEWS .pptxGOOD NEWS  BAD NEWS .pptx
GOOD NEWS BAD NEWS .pptx
 
Good news and neutral messages
Good news and neutral messagesGood news and neutral messages
Good news and neutral messages
 
Business communication complete note
Business communication  complete note Business communication  complete note
Business communication complete note
 
business communication
business communicationbusiness communication
business communication
 
Letter writing
Letter writingLetter writing
Letter writing
 
Sales letters and Sales Promotion Letters
Sales letters and Sales Promotion LettersSales letters and Sales Promotion Letters
Sales letters and Sales Promotion Letters
 
Letters of Complaint
Letters of ComplaintLetters of Complaint
Letters of Complaint
 
Writing an official email
Writing an official emailWriting an official email
Writing an official email
 
Good news and neutral messages
Good news and neutral messagesGood news and neutral messages
Good news and neutral messages
 
2011 Busines Email Writing Made Easy
2011 Busines Email Writing Made Easy2011 Busines Email Writing Made Easy
2011 Busines Email Writing Made Easy
 
Writing Business Letters
Writing Business LettersWriting Business Letters
Writing Business Letters
 
Writing - Letter Writing
Writing - Letter Writing Writing - Letter Writing
Writing - Letter Writing
 
Good news - Business Communication
Good news - Business CommunicationGood news - Business Communication
Good news - Business Communication
 
Enquiry letters
Enquiry lettersEnquiry letters
Enquiry letters
 
Complaints, claims and adjustments
Complaints, claims and adjustments Complaints, claims and adjustments
Complaints, claims and adjustments
 
Writing Effective Emails
Writing Effective EmailsWriting Effective Emails
Writing Effective Emails
 
Formal and informal letter
Formal and informal letterFormal and informal letter
Formal and informal letter
 
Sales and Promotional Letters
Sales and Promotional LettersSales and Promotional Letters
Sales and Promotional Letters
 
Effective email writing
Effective email writing Effective email writing
Effective email writing
 

Semelhante a 7. sales letters

The Money Path
The Money PathThe Money Path
The Money PathKim Yuhl
 
Copywriting I - Advertorial Content, Brochures and Sales Letters
Copywriting I - Advertorial Content, Brochures and Sales LettersCopywriting I - Advertorial Content, Brochures and Sales Letters
Copywriting I - Advertorial Content, Brochures and Sales LettersHeather Beaumont
 
Why Customers are so great
Why Customers are so greatWhy Customers are so great
Why Customers are so greatPaul Kaerger
 
Slaying the Dragons - How to Pitch to Investors
Slaying the Dragons - How to Pitch to InvestorsSlaying the Dragons - How to Pitch to Investors
Slaying the Dragons - How to Pitch to InvestorsErik Kaas
 
Startup weekend bahrain ppt
Startup weekend bahrain ppt Startup weekend bahrain ppt
Startup weekend bahrain ppt StartupWkndBH
 
The Art of Closing the Deal Presented at For the Win Women's Symposium
The Art of Closing the Deal Presented at For the Win Women's Symposium The Art of Closing the Deal Presented at For the Win Women's Symposium
The Art of Closing the Deal Presented at For the Win Women's Symposium Jean Kristensen
 
Marketing made easy
Marketing made easyMarketing made easy
Marketing made easyMxslides
 
Positioning Professional Services for Success
Positioning Professional Services for SuccessPositioning Professional Services for Success
Positioning Professional Services for SuccessAmbareesh Kulkarni
 
Writing emails that sell
Writing emails that sellWriting emails that sell
Writing emails that sellDave Wakeman
 
SALES & BUSINESS MANAGEMENT MODULE 2.pdf
SALES & BUSINESS MANAGEMENT MODULE 2.pdfSALES & BUSINESS MANAGEMENT MODULE 2.pdf
SALES & BUSINESS MANAGEMENT MODULE 2.pdfRuthPhiri17
 
Business Startup Bootcamp - Day 1
Business Startup Bootcamp - Day 1Business Startup Bootcamp - Day 1
Business Startup Bootcamp - Day 1David Bozward
 
Vision, hypotheses and customer discovery
Vision, hypotheses and customer discoveryVision, hypotheses and customer discovery
Vision, hypotheses and customer discoveryBlaz Kos
 

Semelhante a 7. sales letters (20)

Sales letters theory
Sales letters theorySales letters theory
Sales letters theory
 
Unit.2.1.sales letters 1
Unit.2.1.sales letters 1Unit.2.1.sales letters 1
Unit.2.1.sales letters 1
 
The Money Path
The Money PathThe Money Path
The Money Path
 
Copywriting I - Advertorial Content, Brochures and Sales Letters
Copywriting I - Advertorial Content, Brochures and Sales LettersCopywriting I - Advertorial Content, Brochures and Sales Letters
Copywriting I - Advertorial Content, Brochures and Sales Letters
 
On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force
 
Why Customers are so great
Why Customers are so greatWhy Customers are so great
Why Customers are so great
 
BMN Sales 2013_myynnin kasvattaminen
BMN Sales 2013_myynnin kasvattaminenBMN Sales 2013_myynnin kasvattaminen
BMN Sales 2013_myynnin kasvattaminen
 
Slaying the Dragons - How to Pitch to Investors
Slaying the Dragons - How to Pitch to InvestorsSlaying the Dragons - How to Pitch to Investors
Slaying the Dragons - How to Pitch to Investors
 
Startup weekend bahrain ppt
Startup weekend bahrain ppt Startup weekend bahrain ppt
Startup weekend bahrain ppt
 
Hungry for gold
Hungry for goldHungry for gold
Hungry for gold
 
The Art of Closing the Deal Presented at For the Win Women's Symposium
The Art of Closing the Deal Presented at For the Win Women's Symposium The Art of Closing the Deal Presented at For the Win Women's Symposium
The Art of Closing the Deal Presented at For the Win Women's Symposium
 
Memorable Customer Experiences
Memorable Customer ExperiencesMemorable Customer Experiences
Memorable Customer Experiences
 
Branding for Salons
Branding for SalonsBranding for Salons
Branding for Salons
 
Marketing made easy
Marketing made easyMarketing made easy
Marketing made easy
 
Positioning Professional Services for Success
Positioning Professional Services for SuccessPositioning Professional Services for Success
Positioning Professional Services for Success
 
Writing emails that sell
Writing emails that sellWriting emails that sell
Writing emails that sell
 
SALES & BUSINESS MANAGEMENT MODULE 2.pdf
SALES & BUSINESS MANAGEMENT MODULE 2.pdfSALES & BUSINESS MANAGEMENT MODULE 2.pdf
SALES & BUSINESS MANAGEMENT MODULE 2.pdf
 
Business Startup Bootcamp - Day 1
Business Startup Bootcamp - Day 1Business Startup Bootcamp - Day 1
Business Startup Bootcamp - Day 1
 
Vision, hypotheses and customer discovery
Vision, hypotheses and customer discoveryVision, hypotheses and customer discovery
Vision, hypotheses and customer discovery
 
Customer Care Excellence
Customer Care ExcellenceCustomer Care Excellence
Customer Care Excellence
 

Mais de kamlesh p joshi

5. letter of adjustments of complaint
5. letter of adjustments of complaint5. letter of adjustments of complaint
5. letter of adjustments of complaintkamlesh p joshi
 
3. barriers to communication
3. barriers to communication3. barriers to communication
3. barriers to communicationkamlesh p joshi
 
2. communication through technology
2. communication through technology2. communication through technology
2. communication through technologykamlesh p joshi
 
8. seven c's in communication
8. seven c's in communication8. seven c's in communication
8. seven c's in communicationkamlesh p joshi
 
8. letter of reply to an inquiry
8. letter of reply to an inquiry8. letter of reply to an inquiry
8. letter of reply to an inquirykamlesh p joshi
 
5.formal channel(network) of communication
5.formal channel(network) of communication5.formal channel(network) of communication
5.formal channel(network) of communicationkamlesh p joshi
 
4.basic forms of communication
4.basic forms of communication4.basic forms of communication
4.basic forms of communicationkamlesh p joshi
 
12 lesson no. 19 active voice and passive
12 lesson no. 19 active voice and passive12 lesson no. 19 active voice and passive
12 lesson no. 19 active voice and passivekamlesh p joshi
 
Transformation of sentences
Transformation of sentencesTransformation of sentences
Transformation of sentenceskamlesh p joshi
 
Transformation of sentences
Transformation of sentencesTransformation of sentences
Transformation of sentenceskamlesh p joshi
 
active voice and passive
active voice and passiveactive voice and passive
active voice and passivekamlesh p joshi
 

Mais de kamlesh p joshi (20)

6. collection letters
6. collection letters6. collection letters
6. collection letters
 
5. letter of adjustments of complaint
5. letter of adjustments of complaint5. letter of adjustments of complaint
5. letter of adjustments of complaint
 
4. letter of complaint
4. letter of complaint4. letter of complaint
4. letter of complaint
 
3. barriers to communication
3. barriers to communication3. barriers to communication
3. barriers to communication
 
2. communication through technology
2. communication through technology2. communication through technology
2. communication through technology
 
8. seven c's in communication
8. seven c's in communication8. seven c's in communication
8. seven c's in communication
 
9. letter of order
9. letter of order9. letter of order
9. letter of order
 
8. letter of reply to an inquiry
8. letter of reply to an inquiry8. letter of reply to an inquiry
8. letter of reply to an inquiry
 
7. letter of inquiry
7. letter of inquiry7. letter of inquiry
7. letter of inquiry
 
10. reply to an order
10. reply to an order10. reply to an order
10. reply to an order
 
5.formal channel(network) of communication
5.formal channel(network) of communication5.formal channel(network) of communication
5.formal channel(network) of communication
 
4.basic forms of communication
4.basic forms of communication4.basic forms of communication
4.basic forms of communication
 
12 lesson no. 19 active voice and passive
12 lesson no. 19 active voice and passive12 lesson no. 19 active voice and passive
12 lesson no. 19 active voice and passive
 
6. business letters
6. business letters6. business letters
6. business letters
 
Transformation of sentences
Transformation of sentencesTransformation of sentences
Transformation of sentences
 
Synonyms antonyms
Synonyms antonymsSynonyms antonyms
Synonyms antonyms
 
Types of sentences
Types of sentencesTypes of sentences
Types of sentences
 
Transformation of sentences
Transformation of sentencesTransformation of sentences
Transformation of sentences
 
direct indirect speech
direct indirect speechdirect indirect speech
direct indirect speech
 
active voice and passive
active voice and passiveactive voice and passive
active voice and passive
 

Último

Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 

Último (20)

Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 

7. sales letters

  • 2. Sales letters • Introduction: • In order to persuade the customer sales letters are lengthy as compare to other letters. Sales letters are a kind of advertisement of a product or service. It has to “educate, persuade and convince” the customer. • Sales letters are not only lengthy, they also have some literature, brochure, pamphlet etc • Sales letters are aimed at catching attention of some particular class.
  • 3. Sales letters • Advantages of sales letters: • Sales letters get straight to the reader and can compel more attention. • It has not to face competition like advertisement. • It is easy to avoid a salesman but not a sales letter. • It has advantage of personal touch. • It is very cheap as compared to other publicity.
  • 4. Sales letters • Disadvantages of sales letters: • A sales letter has to perform various functions in a very limited space. • It has to arouse interest and desire in a limited space. • Sales letters are uninvited and hence not likely to get a warm welcome.
  • 5. Sales letters • Formulas for organizing sales letters: • The most effective formula is known as AIDA A Attention I Interest D Desire A Action
  • 6. Sales letters • Hints for drafting sales letters: • Begin the letter in a manner that arouse curiosity. • Give a vivid description of the product or service. • Tell the benefits of the product or service. • Convince the reader by giving evidence. • Induce the reader to act at once. • Offer some attractive schemes.
  • 7. Sales letters • Opening statements: • There are certain people whom we are glad to welcome as special customers and YOU are one of them. • May we take a moment of your time to do you a favour?
  • 8. Sales letters • Closing statements: • Guarantee yourself with a worry-free future by purchasing our… • Get today ____to ensure ultimate economy and win free coupons worth Rs.____. • Act now and save Rs.____.
  • 9. A sales letter to promote car loan schemes Kotak mahindra finance ltd. 203, Star Plaza Rajkot – 360003 May 10, 2012 Dr. Rakesh Patel 3, Station Plot Gondal Dear Sir,
  • 10. Sales letters When you take a car loan from us, you can be absolutely sure that there are no hidden cost of any kind. What there will be however, are a whole lot of features which make taking a loan a very relaxing experience. For example, there is doorstep service, tailor-made packages, quick one-person approval and simple documentation and processing.
  • 11. Sales letters In short, we do everything to make sure you don’t pay, through your nose. For further details you may call us on (0281) 2465098 or 2465099. Yours faithfully, Sales Manager