1. By Prof.
Kamlesh Joshi

3. Introduction of
 communication
The word communication has been derived
from the Latin word “ communis ” means to
share.
 It is also the source of the English word
“common” which means that whatever is
common is shared by all.
 Communication may be defined as sharing
information and ideas so as to create mutual
understanding between people.

4. Introduction of
 communication and Summers,
According to Newman
“Communication is an exchange of facts,
ideas, opinions, or emotions by two or more
persons”
 According to Peter Little,
“ communication is the process by which
information is transmitted between
individuals and organization so that an
understanding response results”

5. Introduction of
 According to Allen,
communication
“ communication is the sum total of all the things
one person does when he wants to create
understanding in the mind of another . It is a
bridge of meaning”
 According to William Scott,
“administrative communication is a process
which involves the transmission and accurate
replication of ideas ensured by feedback for
the purpose of eliciting actions which will
accomplish organizational goals”

6. Communication is…..
55%
Bodylanguage
38%
style
7%
words

7. Most Common Ways To
Communicate
Spe
ak
i ng
es
ag
. Im
Vis
Bo
W
ti
ri
g
n
dy
La
n
gu
a
ge

8. Art of getting your message across effectively through:
•Spoken words –
first & simplest way
•Body Language –
can make or mar
•Written words –
reflects importance
•Visuals –
leaves greatest impact

9. To express our em
otions
Achieve joint understanding
To get things done
P
ass on and obtain
inform
ation
R
each decisions
Develop relationships

10.  Good Com unication can’t exist without
m




honest listening
W do not try H D to get our m
e
AR
essage
across
W do not take advantage of various
e
m
edia available to us
W all could im
e
prove our com unication
m
skills
It can not be perfected

11. Letters, Memos, Circulars
Reports…
Oral
Conversations, Interviews,
Phone Calls, Speeches…
Gestures
Facial expressions, Actions,
Voice Tone, Silence, Stance…
Visuals
Photographs, Paintings, Videos,
Film…
Multimedia Television, Newspaper,
Magazines, Internet…
Written

12. Communication Skills
Overview
Effective communication
skills are a critical
element in your career
and personal lives.
We all must use a
variety of Communication
technique to understand
and to be understood.

13. Communication in
Business
 Communication gives substance to






Organization’s existence.
It improves the employee’s motivation to
work.
Facilitates leadership.
Helps public relations.
Increases job satisfaction.
Helps managers in performing their roles.
Reduces time and efforts.

14. Communication in
Business
 Efficient planning.




Co-ordination.
Effective control.
Sound industrial relation.
Training and development.

15. Communication Goals
To change behavior
To get and give
Information
To persuade
To get action
To ensure understanding

16. Aim of good
Communication
 To give and receive information.
 To provide advice.
 To provide counselling.
 To issue orders and instructions.
 To receive suggestions.
 To persuade people.
 To impart education and
training.
 To warning and notice.
 To improve morale.
 To improve discipline.

17. We Need To Improve
Communication..!!
70 % of
because our communication
efforts are :
 misunderstood
 misinterpreted
 rejected
 not heard
 6 people talking in a 2 people
conversation!!

18. ANY
QUESTIONS ?
?