1. How Enterprise Mobility
Will Propel Cloud Adoption
to the Next Level
Kamesh Pemmaraju
Director, Research, Sand Hill Group

2. About Sand Hill Group
The business strategy destination for enterprise
software executives
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to emerging electronic newsletter industry
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into the critical
issues they face
2

3. 487.7M
mobile vs.
414.6M
PC’s
63% mobile
growth rate vs.
15% for
PC’s

4. Mobile end points + Internet Access + SERVICES
24/7 CLOUD
Backend
cloud services
Interconnected
mobile devices
Anywhere,
Anytime, In
ternet
Access

5. Still a Huge Upside for Smartphone growth

6. Trends in Cloud - 2012
• Public Clouds
– Light weight custom apps to Public PaaS and IaaS
– SaaS for non-core apps to replace legacy on-premise packaged apps
• Private Clouds
– Strategic, mission-critical, core business apps
• Lock-in a big concern
– Acceleration of OpenSource technologies: OpenStack, CloudFoundry
etc, but maturity of tools a concern
• Rogue IT, BYOD, mobile will drive need for tighter governance
processes and tools
• Application and Desktop virtualization will go mainstream

7. Enterprise Mobility is not just about the device, it’s
about..
• Conducting business transactions
from anywhere, anytime.
• Improving collaboration and
productivity of employees
• Connecting with mobile customers
• Building the backbone secure
infrastructure and platforms to
support new mobile devices and
applications
7

8. Enterprise Mobile Applications: All Set to Take Off
73%
Percent of companies
using enterprise mobile
applications today or
plan to use them in the
next 12 months

9. B2C Use Cases of Enterprise
Mobile Solutions
A financial services company is using geo-location
awareness technologies once travelers arrive at their
destination city to provide specific suggestions and
coupons for shopping, restaurants, etc. based on the
company’s knowledge of a traveler’s preferences. The
coupon or discount is automatically applied when the
traveler swipes his card in payment, and a text message
arrives on the mobile device confirming the amount saved
on the purchase.
9

10. B2C Use Cases of Enterprise Mobile Solutions
A CEO described his experience of being in a taxi on
the way to an airport and needing to change his
flight. He used his mobile device to change the
flight, then scanned the subsequent barcode sent to
his mobile phone to check in at the TSA gate and at
the boarding gate.
No paper, no errors, fast and easy.
10

11. Top Internal Productivity Use Cases
Faster and ubiquitous access to company
76.7%
data, services, and applications
Improve collaboration among employees 56.7%
Improve sales and sales support 53.3%
Improve customer interaction and service 40.0%
Richer user experience 40.0%
Provide analytics data to executives 30.0%
Consolidate multiple devices into mobile one 10.0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
11

12. How companies procure mobile apps today
70%
61%
60%
50%
40%
30% 25% 23%
20%
13%
10%
10%
0%
Off-the-shelf Develop in- Outsource Outsource Develop in-
mobile app house app development customer code house custom
using MEAP using MEAP development code

13. Mobile and Cloud

14. Private Mobile Clouds to begin with…
“Yes, there will be a mobile cloud where our catalogue of
services will be made available to our employees. This is a
store-like environment which needs to have cloud
discipline to provide the services efficiently and scalability
across mobile and all other modes of access. This will be a
private cloud until public becomes secure and reliable. The
first step is private and once the public cloud is proven in a
couple of years, we will move there.”, CIO, logistics
company

15. Bring Your Device Model: Challenges and Opportunities
• Isolating Personal and corporate data • Knowledge & maturity of Mobile
• Backing up personal and corporate data Management Technologies (MDM) &
to cloud Mobile Enterprise Application Platforms
• Location awareness (MEAP)
• Device and platform sprawl
57%
Percent of companies that allow
employees to use their personal
mobile devices to access
corporate information
15

16. Market Fragmentation, evolving standards, Native vs. HTML5
debate
Currently in the market “The jury is still out on how deep we want to customize
are five mobile devices on those three platforms [Apple, Android, Windows].
running on iOS and more The experience is tied closely to the capabilities of the
than 170 running on the device. If we generalize that to a common denominator
Android system. across the platforms, will users tolerate if it’s not similar
to their experience in their personal lives? The
standards haven’t emerged yet to where we can bet on
The consensus opinion of our this. Back in the old days, enterprises used to drive
study participants was that standards. Now it’s the consumerization of the
HTML5 is not yet ready for prime enterprise, and we’re trying to mimic what’s going in the
time and could be many years industry.” - CIO, logistics company
away from providing the same
rich user experience as native
apps
16

17. Implications for Vendors
• Mobility is on the top of CIO agendas. Enabling
application delivery and governance is key.
• SaaS vendors have an advantage as HTML5 matures
• A massive opportunity exists for light-weight apps for the
―middle-market‖
• MDM and MEAP vendors need to do better job of
educating customers
• Touch screen interfaces will become more pervasive—
vendors should evolve their applications quickly