Sand Hill Group surveyed 100 software executives to gauge their outlook on cloud computing business strategies, customer adoption, revenue streams and future plans. The 2011 study updates many of the key findings discussed in the "2010 Leaders in the Cloud" report. The 15-page PDF report includes more than a dozen charts of survey findings and shares the strategic implications for the cloud software and services vendor community. checkout http://sandhill.com/research/reports.php?id=8

2. Survey of 100 Software Executives

3. Revenues of companies surveyed

4. “...software vendors can no longer simply push
customers to their products; rather, vendors’
products need to be where their customers want
to be—in the cloud.”
The Tide is Changing in Customer Adoption

5. Major Shift in Customer Attitude towards cloud

6. The Tide Changed in Q4 2010

7. Last Year Was Learning and Experimenting
Watching and Learning 53%
Implementing Pilot projects for… 52%
Implementing and deploying non-critical… 33%
Deploying mission-critical applications 18%
No plans 3%
Don’t know 2%
0% 10% 20% 30% 40% 50% 60%

8. Vendors Are Staking Their Competitive Claims
Nobody Wants To Be Left Behind
8

10. Executives Bullish About Cloud Future

11. Large Companies Drive Cloud – Long Term
90.00% 84.85%
80.00%
70.00%
60.38%
60.00% 54.72%
50.00% 45.28% 45.45%
39.39% Small
40.00%
Large
30.00%
20.00%
10.00%
0.00%
Today 3 years 5 years

12. PaaS Sweet Spot for Vendors – Longer Term

13. But Customers Still Wary…

14. Verticalization of the cloud

15. Additional Implications in the Report
• Global Markets
• Go to Market Strategies
• Databases in the cloud
• Enterprise Readiness of Cloud Offerings
• Private Vs Public Clouds
• Get the report at: http://www.sandhill.com