2. Objectives Understanding our mistakes Develop our three focus social media channel Get social media to deliver results Return on investment Learn on best case practices
3. Current situation 01 LC have a Facebook Fan page 3 LCs have a Facebook group 0 LC have a Twitter page 0 LC have a Youtube page 0 LC have a LinkedIn page
7. Typical mistakes Trying to do everything Starting strong then forgetting Using content people don’t understand (acronyms) or that brings no value Trying to push a msg without engaging This is NOT free! Takes time People don’t look at it on a ROI perspective
8. 1st step - Mission Define the mission for each social media channel Who do you want to reach? Why do they care? What results do you want to get? How will you measure the success of your strategy?
9. 2nd – Calendar of content How many updates a week / a month? Define what kind of content at a specific time Who’s in charge for every content blurb?
10. 3rd - Deliver the content! JFDI just focus and do it Make sure the branding is aligned and no acronym Adjust to people’s response (likes, comments) Look at analytics Ask question, engage people This is not a one-way conversation
11. 4th – Promote it Tie everything together Your mass mail, signature, website, links Offline strategy Do you link to your Facebook fan page on your posters? Get other organizations to promote it University, other student org, career centre, alumni association, business associations
12. Ideas for content EXCHANGE!!!!!!!!!! Be original! Link to alumni content Media articles Profile/interview EB, EP, alumni, conference delegate Short and original facts about AIESEC Conferences
13. Tips - Facebook Use the Favorites feature to link with other organizations Design a tab for exchange/membership that get people to sign up (landing page) Look at Analytics to measure your success Link to your other channels since it’s the most popular one
14. Linked In – Biggest potential Get all your EB to sign up with a complete profile Use the Gmail plugin etacts Participate in LinkedIn answers and give tips in discussions on HR groups Showcase your products (Exchange!) Have a company profile Get/invite your alumni to discuss in your group
15. Twitter Have a very external strategy Do not let it die! Follow other organizations Retweet influential people Answer to people Get someone in your LC that really gets it
16. Link it back to your LC The more the members are involved, the bigger are the successes Get members to follow AIESEC Cameroon and your LC channel when they join Never forget the branding! As always in COM We do not create all the content!
