1. Swisscom Social Media
Deloitte
24.11.11.
Patrick Moeschler
Head of Social Media
Corporate Communications
Swisscom

2. Agenda
• Strategy & Data
• Swisscom on Social Media
2
Patrick Moes
schler, Social Media Ver
rantwortlicher Swissco AG
om September 2011
2

3. Swisscom on Social Media
3
Classification, First name & surname, Orga
n anization, Filename_Ve
ersion dd/mm/yyyy
y

4. September 2011
2
Fre Brands
ee s
Social Media Governance
Swisscom Group
Inn
novation
Organisation Social Media
Busine Custom
es mers
Rsidential Customers

5. Swisscom Social Media Map
Social Web
September 2011
2
(Monitoring)
Third Party
rantwortlicher Swissco AG
68 000
68‘000
om
2‘000 Own
Readers
schler, Social Media Ver
8‘000
8 ‘000
270‘000
270 000
Patrick Moes
28‘000
750 000
750‘000
5‘000
Views
Support-Community
(Monitoring)

6. Facebook
6
Classification, First name & surname, Orga
n anization, Filename_Ve
ersion dd/mm/yyyy
y

7. Facebook page
g
Dialogue
Information
Brand Topics
Entertainment
Patrick Moes
schler, Social Media Ver
rantwortlicher Swissco AG
om 2
September 2011

8. Facebook App
Patrick Moes
schler, Social Media Ver
rantwortlicher Swissco AG
om September 2011
2

9. Dialogue
Positive feedback
Negative feedback
Patrick Moes
schler, Social Media Ver
rantwortlicher Swissco AG
om September 2011
2

10. Agenda
• Strategy & Data
• Swisscom on Social Media
10
Patrick Moes
schler, Social Media Ver
rantwortlicher Swissco AG
om September 2011
2

11. Strategy & Data
gy

12. Functions of Social Media
September 2011
2
Brand-
positioning
rantwortlicher Swissco AG
om
Product-
Communication
development
schler, Social Media Ver
Social Media
Patrick Moes
Sales &
Support
Marketing
Support Community
HR MR

13. Thank you
y
patrick.moeschler@swisscom.com
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