1. 7 P’s on education:
KCD
dept of management dharwad.

2. 7 P’s on education:
By Riders:
kksslp fb group

3. 1.Product:
In service sector as we are chosen the
education sector and now we are coming up with
an institute of a nursery which is named as “KIDZ
HOME”
The logo of the KIDZ HOME:
We targeting only 30 to 40 students for each batch.
Our working hour is from 9.30 am to 1.30 pm.

4. Features:
 A child appreciates a beautiful classroom.
 child likes to feel at home.
 Qualified, experienced, trained, innovative, caring & extremely
patient teachers.
 Spacious playground with all outdoor game kit.
 We provide an opportunity for children to explore and interact.
 Serve hot, delicious and nutritious food everyday.
 Quality education with devotion, discipline and obedience.
 Encouragement to take part in all sports activities.
 Lots of educational play toys for children.
 Beautifully arranged annual function every year.
 Counseling for parents on child related topics, e.g. child diet,
child psychology, child parent relationship etc.

5. 2. Price:
It is determined by a number of factors
including competition, service quality, placement,
reputation of the institution, private or public
ownership, infrastructure, facilities provided,
location of the institute, mode of education, brand
name of the educational institution etc. Here,
price reflects the quality of services provided to
the students.

6. Heads Amount in Rs
Admission fees:
Include Uniform, learning
materials.
LKG = 8000 (p.a)
UKG = 7500 (p.a)
OTHERS
Bus facility : 900 p.m
Food:
Include: Break fast &
lunch
1200 p.m

7. 3 Place:
Place represents the location where an
educational institute is established. It is often
referred to as the service centre. If the institute
is located at a Metro city, it will provide much
more competitive edge, than if it is located in
rural place. So, place is also a vital promotional
tool for them.
So we planned to establish our
institution in city multi location those are HUBLI
And DHARWAD, where we can get more number
of kids.

8. 4 Promotion:
We promoting our nursery through the different
advertisement media:
1. Media advertisement (news paper, T.V, F.M,
magazines)
2. House visiting
3. Coffee cup advt
4. Advertising in malls (U mall, Urban Oasis, Oswal)
5. In door and out door advt in city busses
6. Advertisement in ticket back side (Rock garden
Wonder la)
7. Advertising through Theaters

9. 5 People:
Here, the people mean teaching fraternity and
non-teaching community directly and indirectly
associated KIDZ HOME. Satisfaction and retention
of the students solely depends on the way the
teachers are in a position to deliver their best
services to them. Teachers are not treated as ‘guru’,
rather they are known as their parents.
Considering the necessities we are selecting
female D.ed, TCH, or any degree holder candidates
for our KIDZ HOME. Because female candidate
nourish the children's in soft nature also they know
that how to treat & convince the kids.

10. 5 People:
People’s Num Qualification Experience
required
Principle (female) 1 M.A/ M.com/
M.sci,/Candidate
Exp 4 to 6 yr (in
education sector)
Clerk’s 2 Any degree Exp 2 to 4 yr
Number of teachers
(female)
6 TCH, D.ed, Any
Degree holders.
Exp 2 to 4 yr
Care takers (Female) 4 S.S.L.C Exp No need
(age 23 to 35)
Peons' 2 S.S.L.C Exp no need
(age 25 to 35)
Security gourd (male) 2 Physically Good Exp NO need
(age 25 to 35)
Workers:
Driver & Cleaner(male)
2 Minimum 4 years of
driving experience in
heavy vehicle
Exp 2 to 4 yr

11. 6.Process:
If the service process is hassle free, simple,
understandable, student friendly and technology
based, it will definitely make the institution with
difference.
In KIDZ HOME the service is not only to
provide the knowledge and teaching, also look after
the children's were it is not so easy. So that we
pointing only those teachers who can understand and
hold the children’s.
Admission process :
1. Application form
2. Interaction with Child And parents
3. Send letter of choice

12. List of Documents to be Produced by the Parents at the
Time of Admission:
1. Date of Birth Certificate of the Child
2. Medical Certificate of the Child (for children with
special needs)
3.Pass Out Certificates of Father/Mother (School,
Graduation, Post graduation etc.)
4. Proof of Residence

13. 7.Physical Evidence:
It is the direct sensory experience of a
service that allows a student to measure whether he
or she has received adequate facilities by the
educational institution.
Following are most essential physical evidence
for our KIDZ HOME:
 Building (attractive infrastructure )

14. Class rooms
 Office room
 Computers
 Play ground
 Play home where kids
will get all playing
materials.