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ARGENT – Local Beyond Borders, December 2015, Sofia
CURRENT GLOBAL TRENDS IN
INTERNATIONAL MEDIA AND
MARKETING
Daniela Kar...
ARGENT – Local Beyond Borders, December 2015, Sofia
DID YOU RECOGNISE THIS PLACE ?
ARGENT – Local Beyond Borders, December 2015, Sofia
BULGARIA IN 1995
ARGENT – Local Beyond Borders, December 2015, Sofia
MEDIA IN BULGARIA 1995
ARGENT – Local Beyond Borders, December 2015, Sofia
TODAY
ARGENT – Local Beyond Borders, December 2015, Sofia
1600 1700 1800 1900
EVOLUTION OF MEDIA
2000
ARGENT – Local Beyond Borders, December 2015, Sofia
EVOLUTION OF MEDIA
Digitalisation
Cheaper Media
Globalisation
High Spe...
ARGENT – Local Beyond Borders, December 2015, Sofia
TRENDS
Great diversity of the publications
Concentration of Content,
T...
ARGENT – Local Beyond Borders, December 2015, Sofia
BAD PRESS FOR PRINT
ARGENT – Local Beyond Borders, December 2015, Sofia
GOOD NEWS
Print
OnlineBlog
Event
ARGENT – Local Beyond Borders, December 2015, Sofia
THE GLOBAL PRINT MARKET NOW
10 500 print publications (USA)
7 700 cons...
ARGENT – Local Beyond Borders, December 2015, Sofia
GLOBAL ADVERTISING MARKET DYNAMICS
Source: ZenithOptimedia
Newspapires...
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The evolution and transition of the traditional media and general introduction to the domestic key european markets

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The evolution and transition of the traditional media and general introduction to the domestic key european markets

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The evolution and transition of the traditional media and general introduction to the domestic key european markets

  1. 1. ARGENT – Local Beyond Borders, December 2015, Sofia CURRENT GLOBAL TRENDS IN INTERNATIONAL MEDIA AND MARKETING Daniela Karandjulov Matt Findel-Hawkins
  2. 2. ARGENT – Local Beyond Borders, December 2015, Sofia DID YOU RECOGNISE THIS PLACE ?
  3. 3. ARGENT – Local Beyond Borders, December 2015, Sofia BULGARIA IN 1995
  4. 4. ARGENT – Local Beyond Borders, December 2015, Sofia MEDIA IN BULGARIA 1995
  5. 5. ARGENT – Local Beyond Borders, December 2015, Sofia TODAY
  6. 6. ARGENT – Local Beyond Borders, December 2015, Sofia 1600 1700 1800 1900 EVOLUTION OF MEDIA 2000
  7. 7. ARGENT – Local Beyond Borders, December 2015, Sofia EVOLUTION OF MEDIA Digitalisation Cheaper Media Globalisation High Speed Convergence Personalisation
  8. 8. ARGENT – Local Beyond Borders, December 2015, Sofia TRENDS Great diversity of the publications Concentration of Content, Transformation of Innovation and Creativity Global vs Local Niche Publications Mobile Video Millennials a new targeting group
  9. 9. ARGENT – Local Beyond Borders, December 2015, Sofia BAD PRESS FOR PRINT
  10. 10. ARGENT – Local Beyond Borders, December 2015, Sofia GOOD NEWS Print OnlineBlog Event
  11. 11. ARGENT – Local Beyond Borders, December 2015, Sofia THE GLOBAL PRINT MARKET NOW 10 500 print publications (USA) 7 700 consumer publications (Germany) 3 244 print magazines (Japan) 8 new Launches in 2015 only Gruner+Jahr in Germany … 2,7 billion people read print newspapers
  12. 12. ARGENT – Local Beyond Borders, December 2015, Sofia GLOBAL ADVERTISING MARKET DYNAMICS Source: ZenithOptimedia Newspapires -2% Magazines -2% Radio, 2% TV, 3% OOH, 5% Cinema, 5% Desktop I-net, 7% Mobile I-net, 38% -2% 8% 18% 28% 38% 2014-2017 CAGR (5%) 40% 19% 15% 5% 7% 7% 7% 1% 2014 (WW=529B$) TV Desktop I-net Newspapires Mobile I-net OOH Radio Magazines Cinema 37% 20% 12% 11% 7% 6% 6% 1% 2017 (WW=605B$) TV Desktop I-net Newspapires Mobile I-net OOH Radio Magazines Cinema 0 50 000 100 000 150 000 200 000 Top Ad Markets Woldwide 2014 (WW = 529B$) 2017 (WW=605B$)

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