Brand value of the 25 most valuable brands in 2015 ($ mln.)

The statistic presents the brand value of the 25 most valuable brands in 2015. - Apple is the most valuable brand in the world with an estimated brand value of about 128.3 billion $. - Samsung, which is the second leading brand in the world, has a brand value of about 81.72 billion $. Brand value Not to be mistaken with brand equity, a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value. Source: BrandirectoryLeia menos