1. CURRICULUM VITAE
Name: M. Kaleswar Reddy
Mobile: +91 805 067 4010
Email: Kale.maha8@gmail.com
Objective:
To pursue a career in marketing domain in a highly professional unit and utilize my creativity, organizational and
customer service skills in order to increase the productivity of the organization.
Areas of Interest:
Marketing / Business Development / Category Development / Category Management /
Sales/ Key Accounts Management.
Education Details:
Qualification College/ University Year of Passing Percentage
M B A (Marketing) CMS Business School-
Jain University.
2014-2016 73
B.E. (Computer Science
& Engineering)
REVA Institute of Tech.
and Management.
2009-2014 56
P U C Sri Chaitanya Bharathi
Arts & Science Jr.
College.
2007-2009 58
SSC Chaitanya High School 2006-2007 68
Projects and Certifications Undertaken:
 A study on ‘Business Development for Aurospaces Software Pvt. Ltd online services aggregator.’
 Certification on IBM Cognos Insight
 A project on “EAACK a Secure Intrusion Detection System for MANETs” as a part of engineering.

2. Professional Experience:
Name: TV Shopping India - MD Media Corp.
Duration: 3 months.
Profile: Business Development Manager.
Roles & Responsibility:
 Generating new business both in face to face meetings and over phone.
 Negotiated with clients on behalf of firm.
 Introduced new categories and clients by effective research and negotiation in different categories.
 Developed business for the firm by building corporate relationships with the clients.
 Introduced improvements in the business strategies based on customer feedback.
 Played key role in company initiatives for developing new projects for future use.
 Responsible for developing and maintaining commercially productive relationships with both new and old
clients.
Summer Internship Project:
Name: AUROSPACES Software Pvt. Ltd., Bangalore, Karnataka.
Duration: 2 months.
Roles & Responsibility:
 Assisted the marketing team in various product category development processes.
 Identified various service vendors in Bangalore, provided information about Aurospaces and made them to join
the company neighbourhood to work for company orders.
 Assisting product managers in the development of Product specifications, product development &
deployment activities
 Provided them with market cost for all services in online and offline.
 Made a database of Customers, through calls and field visits pitched in for sales. Maintained records of
various service vendors and their documents.
 Maintained healthy relationship with registered service vendors and customers, provided them with latest
information about the current offers and updated prices of the services.

3. Skill sets – Strengths:
 Self-motivation and ability to take the initiative.
 Ability to work well under pressure.
 Quick learner, keen to learn and improve skills.
 During internship had the opportunity to understand consumer behaviour and buying patterns and analyzed
various reports in great detail in the sales perspective.
 Working with different teams in various events gave opportunity to resolve various problems and build
leadership qualities.
Extra-Curricular Activities:
 Organised and headed the Marketing and Operations vertical in National Management Fest Cranium 2014
&2015
 2nd place in Operations Management event in CMS
 Participated in Operations & IT in National level management fest in MCC
 Worked in organizing team for the college fest Revamp in engineering
 Worked in designing (Photoshop) team for the Revamp fest
Personal details:
Date of Birth : 31/07/1992
Languages known : English, Hindi, Kannada, Telugu, Tamil (understanding level).