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• Compile
                   • Summarize data
                   • Analyze data
                   • Develop recommendations
                   • Produce the final report


Wednesday, March 28, 12
Data Analysis
Wednesday, March 28, 12
next 2 weeks:




Wednesday, March 28, 12
Wednesday, March 28, 12
Wednesday, March 28, 12
Step 1: Compile




Wednesday, March 28, 12
Wednesday, March 28, 12
Get it into a pile.




Wednesday, March 28, 12
Get your piles sorted.




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Ideally:



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compile as you test.



Wednesday, March 28, 12
further test the test.



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keep the data legible.



Wednesday, March 28, 12
• Type handwritten notes
                   • Verify data captures
                   • Back up files



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Organize raw data.



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Do whatever it takes to
                      get it done.


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• lists
                   • tallies
                   • matrices
                   • stories
                   • structure models
                   • flow diagrams

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Wednesday, March 28, 12
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Wednesday, March 28, 12
Wednesday, March 28, 12
Goal:



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Wednesday, March 28, 12
Step 2: summarize




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1. task accuracy



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number of errors made
               per task


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• categorize errors by type
                    • ommission
                    • commission


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# of participants who performed:

                     • successfully
                     • successfully but with some assistance
                      • assistance types, tasks, products




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Vital Statistics:



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% performing successfully, including those
               who needed assistance

                   • regardless of time limits
                   • regardless of assistance needed




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If this percentage is
                      very low, you’ve got a
                         serious problem.


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% performing successfully

                   • including those who corrected errors




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% performing successfully within
               benchmark

                   • indicative of efficiency




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2. task timings



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summarize
                          preference data


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Limited choice questions:
                   • Sum by choice
                   • Chart trends




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Free-form questions:
                          • Group into meaningful categories
                           •   Ex: particular screen, doc section, etc.




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Summarize other measures

                   • Unnecessary returns to main navigation
                   • Number/type of hints and prompts
                   • Times site map was accessed
                   • Points of hesitation (and for how long)



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Summarize by Group/Version




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(see pages 255 - 259)



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3: analyze data



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What didn’t succeed?



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Wednesday, March 28, 12
What were the
                           difficulties?



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What were the
                          error sources?



Wednesday, March 28, 12
Prioritize problems
                              by severity



Wednesday, March 28, 12
Severity descriptions &
                     definitions: p. 262



Wednesday, March 28, 12

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Usability Testing: analyzing data