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Service Design? Byunghwan Kim (@kaidomo) GSJ11 Seoul (@GSJ11SEOUL) 2011. 2. 26

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Just 48 hours to design a new SERVICEGlobal Service Jam Seoul

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www.facebook.com/gsjseoul @gsj11seoul

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서비스

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서비스+디자인

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서비스+디자인

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서비스특징

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서비스디자인• Service design is all about making the service you deliver useful, usable, efficient, effective and desirable. - UK Design Council(2010)• Service design aims to ensure service interfaces are useful, usable and desirable from the client’s point of view and effective, efficient and distinctive from the supplier’s point of view. - Birgit Mager(2009)

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IT IS USER-CENTRED THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

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IT IS CO-CREATIVE THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

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IT IS SEQUENCING THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

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IT IS EVIDENCING THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

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IT IS HOLISTIC THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

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정형화된도구• Customer Journey Map• Service Blueptint

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Customer Journey Map• The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service.

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Service Blueprint • G Lynn Shostack - • Mapping out of a service journey identifying the processes that constitute the service, isolating possible fail points and establishing the time frame for the journey.

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그려봅시다.