7. The Problem
• Most web analytics packages (including GA)
attribute a conversion or transaction to the LAST
interaction (‘last touch attribution’).
• If the number of leads, transactions, revenue or
any other KPI is attributed to your efforts ONLY
when a user has completed this in their last (most
recent) visit to the site, …. your ______ campaign
is worth more than you think!!
As long as you have predefined ‘Goals’ in Analaytics (be it reaching a thanks page or a button clicked via event tracking) it will show up in this list.If you have e-commerce tracking enabled, it will automatically show up as ‘transaction’
Raise your hand if you know who this guy is on the right?
Raise your hand if you know who this guy is on the right?