Cynthia's presentation at EuroFinance 09 on 10/22/09 (slightly modified).

1. Crowdfunding Sites You Love Micropayments for Digital Goods in a Social World Presentation for EuroFinance 2009 by Cynthia Typaldos, Founder & President, Kachingle 10001001010011001001000100101111100011001010001010010100010000100000…

2. For news and content sites, advertising is not paying the bills. The Problem

3. Theorem Anything that can be digitized will be napsterized Newspapers Magazines Books Music Photos, Images, Art Video, TV, Movies 10001001010011001001000100101111100011001010001010010100010000100000… FREE! Previously - $$$$ or € or ¥ or..

4. Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price.” “… beneath a certain threshold, mental transaction costs actually rise , a phenomenon is especially significant for information goods. It's easy to think a newspaper is worth a dollar, but is each article worth half a penny? Is each word worth a thousandth of a penny? A newspaper, exposed to the logic of micropayments, becomes impossible to value.” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html

6. How Kachingle “Automates” Micropayments