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Kaba Su
UX Designer
Advancing	UX
USER
塊
陶
啊
Bad experience
存續
Business

viability
可行
Technology

feasibility
需求
User

desirability
market fit
UXUser eXperience
UCDUser Centered Design
UX
UI
User
鯈(ㄔㄡˊ)魚出游從容,是魚之樂也
子非魚,焉知魚之樂
很幸運我們的USER通常不是魚
>/////<
U
USER & EMPATHY
Understanding Empathy
Self-actualization

Esteem

Social needs

Safety and Security

Physiological needs

Maslow - Hierarchy of needs
Rational
Emotional
Meaningful
M
E
R
strategy InspirationIdeationDesignVision
BuildEvaluatestrategy Inspiration Ideation Design
Build
Evaluate
strategy Inspiration Ideation Design
...
..
strategy Inspiration Ideation Design
Build
Evaluate
strategy Inspiration Ideation Design
Build
Evaluate
strategy Inspiration Ideation Design
Build
Evaluate
proactive
learning
reactive
learning
” ”
strategy Inspiration Ideation Design
Build
Evaluate
strategy Inspiration Ideation Design
Build
Evaluate
proactive
learning
reactive
learning
” ”
Go out and be Curious
strategy Inspiration Ideation Design
Build
Evaluate
proactive
learning
reactive
learning
” ”
,
USER
DON’T LISTEN TO USERS,
OBSERVE THEM
Source Asinthecity
Are user research enough to
create product success?
E
EXPERIMENT
2345N1
0
2
3
4
5
N
2
3
4
5
N
1
0 1
empathy
hypothesis
data
DISCOVERY-DRIVEN LEARNING
2,500,000
Lotus Elise S
X X 12 = ? NTD
有計劃的
prototype
Redesigning
the way you
see the world
世界之窗,重新設計
使用者告訴我們...
What we learned from users
產品設計原則
Product design principles
EfficiencyRich contentTo simply participate and
express themselves
to know what others feelThey want diversity
使用者告訴我們...
What we learned from users
快速
Fast
易於參與
Engaging
彙整多元觀點
Organized
Diversity
產品設計原則
Product design principles
最簡單的參與方式
HOW MIGHT WE DESIGN THE EASIEST WAY
FOR USERS TO EXPRESS THEIR OPINION?
我們怎麼設計一個
更有趣地表達心情
THE MOST DELIGHTFUL WAY TO
KNOW WHAT OTHERS FEEL?
Source Asinthecity
戰鬥就是快
Rapid Prototyping
STORYBOARDING
RAPID PROTOTYPING
Prototyping tools
Prototyping tools
Keynote
animation prototype
Flinto
Browser base prototype
Invision
Browser base prototype
Axure
Browser base prototype
Pixate
interactive single screen
prototyping
framer.js
highly interactive single screen
prototyping
S
SPACE & CULTURE
佛教術語
指具有⼀定法⼒效⼒的範圍,其作
⽤通常是保護性的。
結界
Magic happens
when we work at the same
SPACE
The magic field designed for
open, transparent and fast
communication
Make it tangible:
what you see is what you get
Ideas can’t wait:
find a collaboration tool and record everything
Creative
Abrasion

Creative Agility

Creative
Resolution

Linda Hill: How to manage for collective creativity
Innovation leaders understand that
their role as leaders is to set the
stage, not perform on it
Linda Hill: How to manage for collective creativity
REPEAT
R
U S E R
RS EINNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
U
SE
The Experiment
While FB, LINE and IG
are dominating all our
social communication,
can we create a tool to
talk to people around
you, no matter friends or
strangers?
Instant Impact
Nearby
value
framework
We believe nearby = relevant. And people will use
this product to get relevant information easily. They
will use the eco-system in this product to make their
voice impactful.
Nearby = Relevant
• Share things you want to shout
to the crowd

• Get the right information you
need just now

• Break the wall between strangers
• ,
, ,
/
" event base
,
base ” (P7)
“
”(P5)
(P5)
•
"
“(P7)
RS EINNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
U
SE
At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideate”, and
“EXPERIMENT over and over again.”
Innovation
is like exploring the sea
Tactic Strategic
your career
Tactic Strategic
your career
Tactic Strategic
your career
一位非常成功的微禿中年曾說
你的時間有限,不要為別人而
活,不要規循別人的信念中...
最重要的是,鼓起勇氣跟隨你
的心靈與直覺,它們才知道你
想成為怎樣的人。
Stay hungry, stay foolish.
重要的是,千萬不要以為你是 Steve Jobs
與夥伴一起改變世界!
yahoomode.tumblr.com

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